Thursday, March 17, 2011

The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink

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Tantor Media (September 16, 2010) | English | ISBN-10: 1400168945 | Audio MP3 | 358 MB
Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well-making it one of the most profitable companies on the planet and "Coca-Cola" the world's second- most recognized word after "hello." However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet.

Journalist Michael Blanding's The Coke Machine probes shocking accusations about the company's global impact, including:
• Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads
• How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools
• The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated
• That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia
A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, The Coke Machine is the first comprehensive probe of the company and its secret formula for greed.

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The 4 Laws of Financial Prosperity : Get Conrtol of Your Money Now

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Covey | 2009 | ISBN: 1933976896 | MP3@96 kbps | 2 hrs 23 mins | 101.33 MB
When Paul Smith can’t pay his bills, fate and a strange set of events brings him in contact with Mary Session, a retired IRS auditor with a $20 million bank account who takes Paul into her home and begins teaching him the four laws that made her debt-free and financially secure.

Dr. Stephen R Covey says “This profound audio deals with a topic that is absolutely critical to quality of life for everyone. No matter who you are or where you live, for most of your life you will deal with economic issues. And these issues not only affect the amount of money you have in your wallet, your bank account, or your 401k; they also affect your relationships, your lifestyle choices, your levels of stress, your ability to contribute, and your personal peace. I found The 4 Laws of Financial Prosperity to be truly unique and inspiring in several ways. Members of my own family have enjoyed and learned from this and I believe you will too.”

Inspired by actual occurrences, this entertaining and captivating book shows that how much a person earns isn't nearly as important in achieving financial security as most people think-that nearly anyone, on any income, can achieve debt-free prosperity by applying the four laws in the story.

Inspired by a true story . . . you will discover four basic laws that will change your life.
Simple principles . . . learn how to implement the powerful core principles that financially successful people understand and live by to eliminate debt and accumulate wealth.
Change your financial life . . . anyone on any income can become debt-free and achieve financial independence by applying the principles from this book.
Thousands have bought for family members and friends! Over one hundred thousand copies sold worldwide!

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Men's Fitness - April 2011 (USA)

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English | 164 pages | PDF
MEN'S FITNESS is a guide for fit and active men. The information on training, nutrition, gear, apparel, adventure sports and relationship advice to help you realize your full potential.

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Computer Shopper - May 2011

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PDF | 164 pages | English
Computer Shopper - the UK's biggest technology magazine.
Computer Shopper puts you in a great position to negotiate when buying anything to do with PCs. Every issue features more industry advertisers then any other PC magazine. So you can compare prices quickly and easily, to make sure you get the best deal.

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Virus Of The Mind

The New Science of the Meme and How It Can Help You

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289 pages | Hay House (2009) | English | ISBN 978-1848501270 | PDF
We are surrounded by information in the 21st Century: we are bombarded by advertising, attitudes, celebrities, news, wars, fashion, the latest fads... the sheer amount of information we have access to appears untameable, unworkable, and too much to gain sense from unless we pick and choose very carefully.However, our choices are very often made for us as the result of advertising, media companies, the government and popular culture. The results of these choices are called memes, and their impact is shaping not just society but us individually, and on a core level, beyond psychology, personal free will, and even genetics.The very first book on the subject of memes, and how they behave just like viruses, this is an incredible study into the power of communication and going along with everyone else. Virus of the Mind explains just how we are infected by the deliberate shaping of society's attitudes and behaviours and how we can cure ourselves.

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Earn What You're Worth

A Wildly Sophisticated Approach to Investing In Your Career-and Yourself

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208 pages | Perigee Trade | English | ISBN-10: 0399530630 | PDF
Nicole Williams, the author of Wildly Sophisticated, knows that the real key to success isn't saving more money... it's making more money. Earn What You're Worth shows working women how to up their earning power--by using their unique skills and abilities to build a rewarding, lucrative career.

Readers will learn to:
- Learn the difference between going into debt--and investing in their career
- Sell themselves at work--without selling their soul
- Discover their individual gifts and talents--and use them to get a raise
- Value what's most important to them--and dump bad financial habits
- Decide what they really want out of their career--and get it

Once women get over their fears of dealing with cold, hard cash, they'll have the confidence to ask for--and get--what they deserve. Crammed with useful information, uncommon advice, inspiring stories, and insider secrets to success, Earn What You're Worth will motivate women to invest in the most important stock of all...themselves.

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How the Web Was Won

How Bill Gates and His Internet Idealists Transformed the Microsoft Empire

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368 pages | Broadway | English | ISBN-10: 0767900499 | PDF
The inside story of how a small band of agitators at Microsoft staged the stunning turnaround that transformed the company from an Internet laggard into such a dominant force that it was declared a monopolist.

1993. When Bill Gates peered into Microsoft's crystal ball, he saw a world of Windows. Then the Internet burst onto the scene, and suddenly Gates's Windows-oriented future didn't look so bright. The Internet was the future of computing--and the world's largest software company wasn't ready for it. In How the Web Was Won, veteran Seattle Times journalist Paul Andrews chronicles the explosive drama and high-stakes gamesmanship behind the most remarkable business turnaround of the 1990s: the story of Microsoft's turbulent journey from Windows to the Web--and of the handful of Internet believers who led the charge.

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How to Make it Big in the Seminar Business

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288 pages | McGraw-Hill | English | ISBN-10: 9780071426831 | PDF

Make big money speaking!
The complete guide to earning money doing what you love


Have you ever made a killing in the stock market? Are you a home improvement expert? Does scrapbooking make you tick? Whatever your skill or interest, you can bet on one thing: There's an unexploited market out there waiting to learn what you know. In How to Make it Big in the Seminar Business, a successful industry insider tells you everything you need to know about organizing, launching, and running your own seminars and workshops. Not only will you earn extra income, you'll also enjoy the personal satisfaction of enlightening and enriching the lives of others.

Seminars are among the hottest businesses today. This fully updated guide provides valuable tips on:
* Financing, scheduling, and delivering your seminar
* Evaluating your program's success, locally and nationally
* Employing the latest technologies for low-risk marketing
* Using the Internet for cost-effective seminar presentation
* Soliciting and using audience feedback to improve your delivery

Full of insight you'll find nowhere else, How to Make it Big in the Seminar Business includes an expanded directory of companies that can help you take active steps in launching your own seminar. You already have talent and passion. Now, reap the rewards of sharing them with others.

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Social Location Marketing

Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites

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Q.u.e (Feb 10, 2011) | 240 Pages | ISBN: 0789747219 | English | PDF | 7 MB
Social Location Marketing offers powerful new ways to promote practically any product, service, or venue. Now, pioneering expert Simon Salt shows exactly how to make the most of it! Salt introduces Foursquare, Gowalla, Yelp, and other apps, helping you choose your best options, and build cost-effective marketing programs that work. Through real examples, you’ll learn how to reach your key audiences and segments…craft and execute winning strategies on realistic budgets…measure activity and calculate ROI…avoid costly mistakes…and much more! Whatever your goal, role, or industry, this book will help you find new customers where they are, strengthen loyalty and retention, and supercharge profits!

You’ll Learn How To:
* Understand how social location marketing works and what it can (and can’t) do for your business
* Learn the surprising realities about who uses social location software
* Know your customers and their motivations–and build marketing plans around them
* Develop communities of customer advocates who’ll work on your behalf
* Use games, competitions, time-limited offers, and other innovative approaches
* Successfully reach teens, tweens, women, or men
* Discover proven approaches for fashion, retail, hospitality, and restaurants
* Effectively handle criticism, and transform negatives into positives
* Preview brand-new social location tools, including Google Hotpot
* Understand the privacy issues associated with social location marketing

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Never Gymless : An Excuse-free System for Total Fitness

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236 pages | Ross Enamait | English | PDF
Never Gymless is dedicated to home-based workouts that negate the need for a fully equipped gym. If you've ever wanted to exercise at home, this book will provide you with a lifetime of challenges.

Learn about bodyweight exercise for strength, endurance, and speed. Supplemental exercises with resistance bands are also included, as well as a simplified nutritional strategy for lifelong health and athletic performance. Sample training programs are also included in this 230 page manual.

Topics Include:-
* Bodyweight exercises for max-strength, speed-strength, explosive-strength, strength-endurance, and more
* An extensive selection of core exercises
* Isometric training for strength
* Supplemental band exercises
* A simplified approach to lifelong nutrition
* Program creation and periodization
* Research from world renowned sports scientists
* Sample training programs
* And much, much more...

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CNET Do-It-Yourself PC Upgrade Projects

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288 pages | Publisher: McGraw-Hill Osborne Media (March 26, 2008) | English | ISBN-10: 0071496289 | PDF | 12,1 MB
Supercharge and customize your PC

Now you can get the most out of your PC with the fun and practical projects packed inside this easy-to-follow guide. Produced in conjunction with CNET.com, the place you go for the latest in tech and consumer electronics, this book shows you how to exploit the media, communications, networking, and security features of your PC. You'll also find out how to add powerful hardware and software, improve performance, and expand your computer's capabilities.

Inside, you'll find 24 self-contained projects, clear step-by-step instructions, a list of tools needed at the beginning of each project, and hundreds of helpful photos and screenshots. With CNET Do-It-Yourself PC Upgrade Projects, you'll be able to take your PC to peak performance--and beyond.

* Transform your PC into a video phone
* Add two or more extra monitors so you can see all your work at once
* Set up your PC as a recording studio
* Create a permanent wireless network or a temporary one
* Back up your data safely--and restore it
* Digitize your paper documents for safekeeping
* Secure your secrets in a virtual locker
* And much more

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Supporting Creativity And Imagination in the Early Years

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Open Univ Pr; | English | ISBN-10: 0335218598 | 190 pages | PDF
In addition to expected information about developmental stages and caregiver response, Duffy discusses diversity and accessibility issues that affect children's response to opportunities to express their creativity! An admirably detailed guide to creativity for persons involved in caring for young children' - "Education Review". 'The strength of Bernadette Duffy's book is her ability to share through tables, examples, theory and reflections her deep understanding of children's creative process!' - "Montessori International Magazine"Learning through the arts has the potential to stimulate open ended activity that encourages discovery, exploration, experimentation and invention, thus contributing to children's development in all areas of learning and helping to make the curriculum meaningful to them. Bernadette Duffy draws on her extensive experience of promoting young children's creativity and imagination to examine how visual representations, music, dance, imaginative play and drama can enable children to express their feelings, thoughts and responses.

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Test Your EQ

 Assess Your Emotional Intelligence with 22 Personality Questionnaires

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224 pages | Publisher: Kogan Page (July 28, 2009) | English | ISBN-10: 0749455357 | PDF
Emotional Intelligence, more commonly referred to as EQ (emotional quotient) is the ability to be aware of one's own emotions and those of other people. More and more companies are using EQ tests to vet job applicants and assess staff. Test Your EQ is for anyone facing such a test. It helps job candidates think about various aspects of their personalities, identifying their strengths and weaknesses. Each test covers a different personality trait followed by an analysis and assessment. Candidates will be able to prepare for the real tests, develop their potential, build on their strengths, and improve on areas of weakness

About the Author
Philip Carter is an IQ test expert and author of over 60 books covering tests, puzzles, crosswords, and reasoning.

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The Art of Bitchcraft: The Only Guidebook to the Magic of Getting What You Want

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Sou-ebooks Hysteria (April 1, 2007) | English | ISBN: 1402208812 | 96 pages | PDF

Being a bitch may seem to come naturally...

...but it is, in fact, an art form. And unless you practice your craft, you're just not going to rise to the top of the bitch hierarchy.

Complete with spells, brews, exercises and affirmations, this guidebook is for self-proclaimed and emerging bitches everywhere.

Learn how to:
* Use Bitchcraft in the real world
* Form your own bitch's coven with like-minded sisters
* Repel the dark side of Bitchcraft
* Deal with bitch hunts, bitch trials, and bitch-induced mass hysteria
* Ensure a blissful life

Here it is: A survival manual for the enlightened bitch.

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The Ultimate Web Marketing Guide - 2011

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Publisher: Que; (November 8, 2010) | English | 640 Pages | ISBN: 0789741008 | PDF | 13 MB
EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING!

* Your expert, up-to-the-minute, A-Z reference & how-to guide
* Choose the right goals, media, & tools
* Plan, execute, measure, & optimize
* Avoid costly mistakes!

Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing.

It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get “from the trenches” insights that save you money...learn to drive more value faster.

THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE:

* Creating effective web/online marketing plans and budgets
* Integrating online and traditional marketing
* Designing great sites--including ecommerce sites
* Getting actionable answers from web analytics
* Profiting from search engine marketing (SEM) and optimization (SEO)
* Executing winning pay-per-click and display ad campaigns
* Developing effective email lists and campaigns
* Building two-way conversations with customers and prospects
* Marketing on Facebook, Twitter, and other social media
* Creating an online PR media room
* Marketing through YouTube and podcasts
* Selling through iPhone and Android apps
* Managing web/online marketing coherently and efficiently
* Tracking performance--and improving it!

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Selling : Research; Targeting; Marketing; Negotiating and Closing

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Publisher: DK Publishing (February 2, 2009) | 73 pages | English | ISBN: 0756641969 | PDF | 5,0 MB

Learn to speak persuasively, enthuse your audience, and sell with confidence with Essential Managers: Selling. This book offers master tips and techniques for successful selling.


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The Mother of All Parenting Books

The Ultimate Guide to Raising a Happy, Healthy Child from Preschool through the Preteens

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Wiley; | English | ISBN-10: 0764556185 | 600 pages | PDF
For parents tired of being bossed around by parenting "experts," here's a breath of fresh air. Without lecturing or insisting on a specific approach, this comprehensive, fact-filled guide empowers mothers and fathers by providing authoritative information on all health and parenting issues concerning children from preschoolers to preteens. Bursting with helpful information and vetted for accuracy by a panel of health authorities, it addresses such perennial hot topics as sibling rivalry, discipline, bullying, and spanking and lets parents choose the course of action that works best for them and their children.

Your child’s growing up! From preschool to the preteens, raising your boy or girl is an exhilarating, challenging time. The Mother of All Parenting Books is a comforting instruction manual for the day-to-day adventures that await you. Packed with practical strategies, handy checklists, and parent-tested advice, this comprehensive, down-to-earth guide is a breath of fresh air for moms and dads, empowering you to choose a parenting style that works best for you and your children.

Warm and entertaining, The Mother of All Parenting Books provides an authoritative yet non-bossy approach to everything from discipline and sibling rivalry to teaching values, encouraging academic success, and promoting effective communication. Inside you’ll find the straight facts about difficult subjects, such as spanking, bullying, raising children with special needs, and parent burnout. You also get a first-aid guide, a directory of key parenting organizations, and the answers to all your medical questions, vetted by a panel of health authorities. Plus, this book features nitty-gritty, from-the-trenches wisdom from other parents--the only ones who truly understand what it’s like to be in your shoes! Concise, dependable, and wonderfully reassuring, The Mother of All Parenting Books will help you guide your child through these roller coaster years--and raise a happy, healthy family!

Advance Praise for The Mother of All Parenting Books

"This book has all the answers that are missing from other parenting books! It’s honest, complete, well-researched . . . and not preachy."
--Dr. Cathryn Tobin, author of The Parent’s Problem Solver

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Win the Crowd: Unlock the Secrets of Influence, Charisma, and Showmanship

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Harper Paperbacks | English | ISBN: 0060742054 | 208 pages | PDF
Would You Like to Become More Commanding, Convincing, And Charismatic?

In this book, Steve Cohen, master magician and star of the long-running Chamber Magic show in New York City, will reveal the secrets of all great showmen and magicians—how to persuade, influence, and charm, and ultimately accomplish the things you've always wanted to do. As Cohen writes, "You'll discover how to take over a room, read people, and build anticipation to a feverish pitch so people are burning to hear what you have to say."

Win the Crowd will teach you Steve Cohen's Maxims of Magic, simple rules you can use to take charge of practically any situation, from on-the-job disagreements to dating to important cocktail parties. The Maxims of Magic will wash away insecurities and hesitations, and replace them with confidence, poise, and leadership. What's more, Steve Cohen will show you:

* How to Create a Magic Moment. Capturing people's imaginations and attention so they listen carefully to every word you say.
* How to Command a Room. Showing everyone in the room that you are speaking right to them, making them all feel unique—and completely focused on you.
* How to Read People. Learning to sense what people are feeling and thinking as you speak, what they want from you, and how to make them feel like they are getting it.
* Misdirection. The most important trick in all of magic—getting inside people's heads, and directing what they are thinking at every minute.

When you strip away the sleight of hand tricks, magicians are essentially masters of attracting and holding attention and impressing audiences, exactly the psychological secrets you need to be successful in life and business.

Review
“This book helped me capture some of the toughest crowds of all—hardcore businesspeople.” (Stephen Messer, CEO and chairman, LinkShare Corporation )
“No sleight of hand, just practical miracles.” (Seth Godin, author of Purple Cow )
“Worth its weight in gold if you want to learn the real secrets of magicians—showmanship.” (Alan Greenberg, Chairman of the Executive Committee, The Bear Sterns Companies Inc )

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States of Mind: New Discoveries About How Our Brains Make Us Who We Are

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W,,ey | English | ISBN: 0471399736 | 224 pages | PDF
"Most neuroscientists now argue that the biological organ inside our skulls is both the source and repository of our elusive identity, and of all aspects of cognition and emotion. The balance of chemicals in our individual brains may predispose us to react to life's ups and downs with a characteristic tranquility or agitation. Disturbances of that chemical balance can trigger mood disorders and mental illness. And burgeoning research into the connection between the brain and the body is reinforcing the idea that the influence flows in both directions—that is, our attitudes and emotions, once regarded as purely a function of 'mind,' can affect the health of the body, and vice versa. . . . As all of this research reaffirms, the fundamental characteristic of human consciousness and identity is that they are shaped and reshaped by a brain that is continually adapting to the world around us. Whether we're reading or walking, dreaming or talking, the particular impulses and pathways of the brain's billions of neurons are storing experience, learning and unlearning, and creating us anew in the process."—from the Introduction.

States of Mind is a wonderfully accessible introduction to the most important recent findings about how our health, behavior, feelings, and identities are influenced by the workings of our brains. Eight pioneering researchers present remarkable new insights about how our inner lives—both of the mind and of the body—are generated and regulated by the marvelous biology going on inside our heads.

These preeminent scientists offer a new way of understanding ourselves—of peering into the workings of our brains in order to appreciate how our emotions and moods, our memories and dreams come about. They also reveal a new understanding of health and illness and how important the interconnections between our minds and bodies are. Are we born to be shy? Why do we remember some events so clearly and others not at all? Do our dreams really have deeper meanings? Are creativity and depression somehow linked? How does stress affect our vulnerability to illness? Whether discussing the brain-body connection, the sources of emotion, or the ethereal world of dreams, these top experts offer lively and stimulating introductions to the most exciting findings, and a new way of understanding our lives.

States of Mind enables you to share in the thrill and wonder of the very latest explorations into the nature and function of the human mind.

ROBERTA CONLAN is a regular contributor to the publications of the National Academy of Sciences.


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Quantum Leap Thinking: An Owner's Guide to the Mind

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Sourcebooks, Inc. | English | ISBN: 1402200439 | 288 pages | PDF
"You've certainly hit the nail on the head. If I had read Quantum Leap Thinking at the age of 20, I could have saved many, many mistakes and a helluva lot of wasted effort."
Clive Cussler, bestselling author

Positive change can happen in sudden and profound leaps. Quantum Leap Thinking provides the foundation for breakthrough thinking that will trigger astonishing growth in your personal and professional life.

* What if it was possible to break through fear and make positive changes in your life in an instant by a simple shift in your thinking?
* What if you could lower your anxiety in a matter of seconds by changing your perceptions?
* How would your life change if you had unshakable motivation for whatever you chose to do?

Quantum Leap Thinking is the key to unlocking the door to new-found potential and peak performance.

"An extraordinary guide to thinking your way to the next level in your life, within your career, your relationships or your self."
Joan Lunden, journalist and author

"Quantum Leap Thinking [is] an opportunity to get our energy out and target it in the direction of great productivity, leaving us with a feeling of accomplishment."
Leon Tec, M.D., author of The Fear of Success and Targets

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Competing in Tough Times

 Business Lessons from L.L.Bean, Trader Joe's, Costco, and Other World-Class Retailers

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Publisher: F T Press (December 18, 2010) | English | 300 Pages | ISBN: 0132459191 | PDF
Learn How to Achieve and Sustain Success in Any Retail Segment and Business Climate

Specific, actionable lessons from Aldi, Amazon.com, L.L.Bean, Costco, Nordstrom, Publix, Stew Leonard’s, Trader Joe’s, Wegmans, Whole Foods, and more

Competing in Tough Times brings together powerful new strategies that world-class retailers are using to thrive in today’s brutally unforgiving business environment.

World-renowned retail expert Dr. Barry Berman shows how to plan, build, and implement proven strategies based on both cost and differentiation. You’ll learn how to safely reduce costs and prices without increasing risk, minimize product proliferation, enhance the service experience, strengthen your private label program, and more. To support each approach, Berman presents full-length examples from outstanding retailers in every market sector, from consumer goods and apparel to technology.

Whether you’re a retail executive, owner, supplier, consultant, or student, these are the tools you need to compete, win--and keep on winning. In Competing in Tough Times, leading retail consultant Barry Berman systematically examines ten world-class retailers, identifying shared strategies that every retailer can use to drive dramatic, sustained performance improvement.

Berman highlights what these widely diverse retailers have in common in terms of both operational cost structures and differentiation. He reveals how they’ve developed low-cost strategies without cutting crucial “muscle,” better rationalized product selection, optimized human relations and the service experience, and taken full advantage of private labeling. He presents his recommendations in an easy-to-read decision-making format, supported by current data and detailed implementation guidance.

Whatever your role in retail, Competing in Tough Times will help you implement the best practices that really matter--and get the results you really need.
Practical, usable lessons from great retailers!

* Plan a low-cost provider strategy that works
* Minimize product proliferation
* Strengthen linkages between employee satisfaction, customer delight, and profits
* Engage customers in a shopping experience that’s pleasant, exciting, and fun
* Develop and maintain a stronger private label program
* Implement a value-driven retail strategy
* Effectively execute on the strategies you choose
 

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Microsoft Office 2010 Inside Out

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960 pages | Publisher: Microsoft Press; (September 27, 2010) | English | ISBN-10: 0735626898 | PDF
Dive into the essential features in Microsoft Word 2010, Excel® 2010, OneNote® 2010, Outlook® 2010, and PowerPoint® 2010. This supremely organized reference is packed with hundreds of timesaving solutions, troubleshooting tips, and workarounds. It's all muscle and no fluff. Let the experts help you become at ease and proficient with every program in the Office family.

* Create great-looking documents using expert formatting tips.
* Build spreadsheets for complex calculations and data analysis.
* Save notes, clippings, web pages, and more in a notebook.
* Create dynamic slides and video-powered presentations.
* Expertly manage your inbox and business information.
* Protect your security and safeguard private information.
* Collaborate with Windows Live SkyDrive and SharePoint.

About the Author
Ed Bott is an award-winning journalist and one of the most recognized voices in the computing world. He's known to millions of readers through two decades of writing for leading industry publications and more than 25 books on Microsoft® Office and Windows®.

Carl Siechert specializes in writing and producing product documentation for the personal computer industry. Carl has coauthored dozens of books, including WINDOWS® 7 INSIDE OUT, MICROSOFT® WINDOWS XP NETWORKING AND SECURITY INSIDE OUT, and several other popular titles.

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The Dark Art of Persuasion














English | Audio MP3 |  283 MB
Dave Lakhani is the author of 4 best selling books published by John Wiley & Sons
1) Persuasion: The Art of Getting What You Want
2) Subliminal Persuasion: Influence And Marketing Secrets They Don't Want You To Know
3) The Power of an Hour: Business and Life Mastery In One Hour A Week
4) The 12 Factors of Business Success

Dave Lakhani has been described as a "Marketing Genius","Business Acceleration Strategist" and "Multipreneur" by his peers and the media. He has been responsible for developing dynamic strategies driving record breaking growth and increases in sales in more than 500 businesses in the past 10 years. Dave is an in demand speaker, author and trainer, whose ideas have been applied by some of the biggest companies in the United States including IBM, US Army, Rogers Media, Micron, GE, Wizard Academy and many more.

This program right here, "The Dark Art of Persuasion" isn't for sale, at least to my knowledge. it was a bonus when purchased with "Renegades of Persuasion" DVD program.

But it's a very, very good program, 5 hours of audio that he describes as follows in the 'bonuses section':

"A five hour mentoring program where I walk you through the process of persuasion step by step giving examples, applications and tools that you can you implement immediately. You?l hear every idea, question, answer, principle, strategy and tactic that you can use to persuade anyone at will."

Hope you like it and use it in your business and in your personal life.

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How To Be An Expert Persuader...In 20 Days or Less

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English | Audio MP3 + E-Book |102 MB
Persuasion is the process of trying to convince someone to do something they had no intentions of doing, for instance sales people try to persuade customers to buy things they were not going to buy before and guys try to convince girls to fall in love with them even though the girls had no intentions of doing so.

Michael lee has created the 20 day persuasion book where he claims he would show anyone how to be an expert persuader in 20 days or less. Much has been said about this book but here is a review of what to expect from it.

The book is 229 pages long and it is divided into 20 main chapters, it also comes with audios. Some of the things you would learn in the main book include how to win arguments and negotiations, how to develop the persuasion mindset, how to make people like you and how to make friends easily.

The thing I liked about this book is that it is written and is something you would not want to stop reading when you start reading it. Also most of the tips and techniques shared in this book are things you can apply to almost every area of your life.

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Natural Self Confidence : Hypnotic CD For Deep Inner Confidence

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Multi-Evocation Hypnotic CD | English | Audio MP3 | 79 MB
A beautiful inspiring Audio CD that offers a natural setting where you can experience the depths of confidence within your unconscious mind.
We recommend this tape to people new to Multi-Evocation. Natural Self Confidence continues to be one of our best-selling CD's.

CD Purpose For :
* Reaching Your Goals
* More Personal Power
* Enhanced Self-Esteem
* Deep Inner Confidence

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Lucid Living: A CD That Will Turn Your World Inside Out

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English | Audio MP3 | 52 MB

Lucid Living presents the ancient wisdom of awakening in a funky new way. The author - an internationally-respected authority on world mysticism - shares seven life-transforming insights that wake us up from the numbness we call 'normality', so we experience how mysterious and miraculous existence really is. Simple, inspirational, utterly unique - and destined to become a modern spiritual classic.Timothy Freke has an honours degree in philosophy and is the author of more than twenty books. He is a keynote speaker at major conferences and is regularly featured in the media internationally, as well as on websites, such as Ken Wilber's Integral Naked. He has appeared in the History Channel documentary Beyond The Da Vinci Code, the Channel Five documentary The Da Vinci Code Myth, Alchemist Films' feature Secrets of the Code, and he is now completely fed up talking about that damn book!

He runs seminars throughout the world exploring the experience of gnosis. Lucid Living is a life changing download that distils the essence of the timeless wisdom of awakening and presents it in a funky new way. It is an experiential journey through seven extraordinary ideas that will completely transform your understanding of who you are and open up a wonderful new experience of being alive.

Tim Freke has an honors degree in philosophy and is an internationally respected authority on world mysticism. His previous books include The Jesus Mysteries and Jesus and the Goddess, which inspired Dan Brown. He has been featured in numerous TV and radio documentaries. He lectures and leads seminars in the US and UK.

Review
"One of the most approachable books on the true nature of the self I've come across. Everyone should read it." -- Peter Russell, Author of From Science to God and The Global Brain Awakens

"The greatest wisdom of the ages and how to become ONE with it in a book one can easily read." -- Patrick Wells, Associate producer of I Love You to Death staring Keanu Reeves

Lucid Living takes us to that place of wisdom that lies dormant in everyone. -- Larry Dossy, MD, Author: The Extraordinary Healing Power of Ordinary Things

A book to be savoured and re-visited. -- Scientific and Medical Network Review

You are holding in your hands a true Gospel of Love for the future to come. -- Alice O. Howell, Author: The Dove in the Stone and The Beejum Book


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Points of Light: Sound for Healing and Enhancing Well-Being

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Label: Relaxation | ISBN n/a | ASIN: B000001OQ5 | English | Audio FLAC | 280 MB
Points of Light is Bio-Energetic Psychotropic Music and is no relaxation music, nor is it classical music. Neither is it rock music. Bio-Energetic Psychotropic Music™ is scientifically based on the principle of "sound psycho-neuroimmunology reflextherapy".

Bio-Energetic Psychotropic Music™ combines rhythms, tones, frequencies and vibrations to produce a uniquely powerful kind of "music". Boris Mourashkin combines all sounds of nature, such as rolling oceans, winds, rainfall and animals. One can hear the echoes of children playing and laughing, and many ancient ethnic instruments as well as others. Try not to analyze Points of Light; don't compare it to classical music in terms of its aesthetic "enjoyment". Its sound is unique, and recognizes no habitual limitations of time, place, category, style or structure.

How does the technology work?
The Bio-Energetic Psychotropic Music that Points of Light is, stimulates the body's natural healing rhythm and relaxes the mind so it may assist with the healing of the body. It's most often described as "acupuncture with sound" and is especially designed for the specific purpose of affecting the physical body, emotions and the mind in a most unique way. Boris Mourashkin utilizes the widest range of frequencies possible to positively stimulate the body, mind and spirit. This particularly unique form of music is not always "pleasing to the ear". "It was not designed for listening pleasure, it was created for HEALING", as Boris Mourashkin states.

This specially formulated music can extract from you feelings that need to be extracted. If you are angry with someone, you may feel angry somewhere during the music. When you turn the music off, the anger will dissipate. If you are in love, you may feel strong feelings of love while thinking about that special person. If you are anxious, the music by Boris Mourashkin can bring that anxiety out. This music helps you face your feelings.Your body will take in what you need. If you are tired, you will be energized. At the same time, you will sleep like a baby that night. The music is like a tuning fork. It "tunes you up" physically, emotionally and spiritually. The music by Boris Mourashkin goes to the source of your malfunctioning and your distress and has a positive effect upon the central nervous system.

It actually happens that this music heightens the pain before releasing it. In energy work this is common, so don't feel alarmed it the first response is one of more aching and heightened awareness of the body. Try not to analyze the music; don't compare it to classical music in terms of its aesthetic "enjoyment". Its sound is unique, and recognizes no habitual limitations of time, place, category, style or structure.

Research has shown the therapeutic effects of that Bio-Energetic Psychotropic Music:
• Bio-Energetic: the energy of sound oscillation results in the arousal of brain structures, controlling the production of energy. A system of exercises based on the concept that natural healing will be enhanced by bringing into harmony the patient's body rhythms and the natural environment.
• Psychotropic: effects the mental processes, cerebral cortex and sub-cortex structures of the brain, exerting an effect on the mind or modifying mental activity.

Interviews conducted with several hundred subjects who participated in BEP Music therapy sessions lead to the following preliminary conclusions:
In most cases, subjective reactions of the participants were quite positive. Further analysis of the effects produced by BEP Music therapy on the participants indicate the following specific changes:
• Improved blood circulation
• Relief of pain in joints, muscles, ligaments, etc.
• Anti-inflammatory action
• Normalization of blood pressure
• Soothing effect on the nervous and psychic system

In some cancer patients, Bio-Energetic Psychotropic Music therapy helped to alleviate the side effects of chemotherapy treatments. In patients suffering from paralysis of lower extremities, BEP Music therapy showed significant improvement in nerve conductivity. Also, BEP Music therapy has beneficial effects in reducing pain, fear and general stress during odontological procedures (see attachment for further information).


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Say It Right the First Time



240 pages | McGraw-Hill | English | ISBN-10: 0071408614 | PDF
Being a business professional is all about managing, motivating, and leading, or, in other words, getting people to do what you want. And, far and away, the most important tool for accomplishing this objective is language.

Written by an internationally recognized expert on business communications, this book offers managers deep insights into the power of language and how to wield it effectively in any organization.

Loretta Malandro arms readers with more than 200 power words and phrases designed to help readers become better managers, leaders, and coaches. She also reveals communication secrets such as emotional triggers, victim versus ownership language, escape phrases, as well as language for "softening the edges," reframing, accountability, and recovering from communication gaffes.

Malandro also provides:
* Invaluable insights into the emotional power of words
* Priceless techniques to connect with and move an audience
* Tips on recognizing "killer words" and overcoming the trouble they can cause
* An arsenal of strategies, scripts, work sheets, and self-tests for gauging current communication skills and pinpointing weaknesses

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Negotiate Your Way to Success

The Employee Handbook for Enhancing Corporate Performance

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McGraw-Hill; (July 30, 2007) | English | ISBN: 007149832X | 64 pages | PDF
CREATE CONSENSUS AROUND YOUR IDEAS - AND ADVANCE YOUR CAREER!

The business world turns on the art of the deal. And with Negotiate Your Way to Success, you'll master 24 powerful strategies designed to help you conduct negotiations of any type. This easy-to-read guide delivers step-by-step instruction on identifying and working with each negotiator's “hot button” issues, to ensure the process and the result satisfy all parties. You'll advance your own position and accomplish organizational goals in an atmosphere of productivity - not confrontation. Plus, you'll learn how to:

* Negotiate any type of business deal
* Understand and appeal to each party's “hot button” issues
* Negotiate effectively in cross-cultural situations
* Understand the “games people play” during negotiation
* Deal with emotions
* Employ essential active listening techniques
* Discover when to walk away from a negotiation

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Lynda.com - Fireworks CS5 Essential Training



Lynda.com (2010) | Genre: eLearning | Size: 660 MB | Type: Mov
In Fireworks CS5 Essential Training, author Jim Babbage gives a detailed overview of Fireworks CS5, Adobe's software for creating and optimizing web graphics and interactive prototypes. This course includes a detailed tour of the interface, the enhanced PNG format, and the image editing toolset in Fireworks. Critical concepts, such as prototyping for HTML and AIR applications and working with symbols, the heart of an efficient workflow in Fireworks, are covered in detail.




Exercise files are included with this course.
Topics include:
* Customizing the workspace
* Working with pages, layers, and states
* Importing content
* Comparing bitmaps and vectors
* Creating and editing vector shapes
* Converting artwork into graphic, button, and animation symbols
* Animating in Fireworks
* Maintaining crisp text in web images
* Sharing content between pages
* Optimizing images for export
* Integrating with Device Central, Dreamweaver, Flash, and Flash Catalyst


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Lynda.com - Adobe After Effects CS5 New Creative Techniques



Author: Chris Meyer 
Lynda.com (2010) | Genre: eLearning | 547 MB | Type: ISO

Chris and Trish Meyer have been using After Effects since version 1.0 and have written ten books about the program, and they are always among the first to dive into each new version and discover what it offers to their fellow motion graphics artists. Chris takes you under the hood and explains how each new feature works in After Effects CS5. This course covers both the technical and creative implications of this latest release, including tutorials on the new Roto Brush tool and mocha version 2, blending modes, text options, and new and improved user interface elements in Adobe After Effects CS5. Numerous examples show the most efficient ways to use the new features and avoid potential pitfalls when applying techniques. Chris ends with a discussion of which users will get them most out of upgrading to After Effects CS5.


 
Topics include:
• Reviewing After Effects' 64-bit system requirements
• Mastering the new Roto Brush tool plus Refine Matte
• Warping with FreeForm
• Motion tracking with mocha version 2
• Matting with mocha shape, including adding motion blur
• Extruding in 3D with Repoussé
• Importing RED footage
• Using Color Finesse and updated blending modes

INSTALLATION
a. Extract
b. Mount/Burn
c. Play & Learn

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The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

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Amazon 5 Stars rating with 1,051 customer reviews

416 pages | Publisher: Crown Archetype; Exp Upd edition (December 15, 2009) | English | PDF | | ISBN-10: 0307465357 | 5,5 MB
Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content

Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, The 4-Hour Workweek is the blueprint.

This step-by-step guide to luxury lifestyle design teaches:
• How Tim went from $40,000 per year and 80 hours per week to $40,000 per month and 4 hours per week
• How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
• How blue-chip escape artists travel the world without quitting their jobs
• How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
• How to trade a long-haul career for short work bursts and frequent “mini-retirements”

The new expanded edition of Tim Ferriss’ The 4-Hour Workweek includes:
• More than 50 practical tips and case studies from readers (including families) who have doubled income, overcome common sticking points, and reinvented themselves using the original book as a starting point
• Real-world templates you can copy for eliminating e-mail, negotiating with bosses and clients, or getting a private chef for less than $8 a meal
• How Lifestyle Design principles can be suited to unpredictable economic times
• The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either

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Change Your Age

Using Your Body and Brain to Feel Younger, Stronger, and More Fit

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240 pages | Da Cap0 Lifelong Books (March 30, 2010) | English | ISBN-10: 0738213632 | PDF
In the tradition of Thomas Hanna’s Somatics and Pete Egoscue’s Pain Free, Frank Wildman’s Change Your Age offers a proven program for improving health, vitality, and fitness at any age. By integrating the body and mind to achieve greater coordination, agility, balance, and performance, you can improve every aspect of your life, from everyday to high-performance activities. No matter your age or condition, Change Your Age will add years of easy mobility to your life, and promises that you can stay fit, healthy, toned, and active throughout midlife and beyond, without injury or pain.

Review
Infodad.com, 4/15/10
“Change Your Age will not, of course, alter your chronological standing, but it can help you develop habits that, if they will not make you become younger, can make you feel younger than the calendar says you are—and that, after all, is one thing that people most value as time goes on.”

June 2010
New York Book Festival winner in the "how-to" category

Curled Up with a Good Book, 5/26/10
“Change Your Age is a gift that keeps on giving. The structure of the book is as thoughtfully designed as the method itself, and the instructions are simple enough for even a foggy-brained Boomer to follow. Now that we’ve outgrown the frantic and manic fitness fads of our middle years, Change Your Age is just the thing to keep us grooving smoothly for the rest of our lives.”

Sacramento Book Review, June 2010
“[Wildman’s] patient, nurturing tone makes it easy to follow, exploring the possibility of feeling and moving as though one is years younger…Recommended for people approaching middle age.”


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101 Project Management Problems and How to Solve Them

Practical Advice for Handling Real-World Project Challenges

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AM_C_M (December 1, 2010) | English | 272 Pages | ISBN: 0814415571 | PDF
Even with a terrific project management program in place, problems can arise to derail your team’s hard work. The last thing you need in the heat of battle is academic theory. You need field-proven fixes, practical answers to urgent questions, and simple strategies for navigating around obstacles. 101 Project Management Problems and How to Solve Them explores a wide range of these real-world challenges, including how to:

* Keep a project on track despite unavoidable interruptions.
* Prevent unreliable outside collaborators from jeopardizing the entire project.
* Manage project teams who have little or no project management experience.
* Make up for lost time without cutting corners.
* Succeed in the face of threatened budget cuts.
* And many more.

Filled with plan-ahead strategies as well as on-the-fly solutions, this helpful guide is the ultimate project adviser and on-the-job troubleshooter in one!


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How They Succeeded

Life Stories of Successful Men and Women Told by Themselves

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372 pages | General Books LLC ( 2010) | English | ISBN-10: 0217848672 | PDF | 12,5 MB
This fantastic book from 1901 provides an in-depth look at the lives and choices of some of the most famous among them. The idea is to document the traits that make for great entrepreneurs.

Here it is presented with beautiful personal profiles. From the interviews and reporting, certain common features of success emerge: the need for a work ethic, the necessity of sacrifice, the role of being alert, the centrality of passion to success, the urge to serve others, the desire to break the mold, the willingness to adapt to change, profound attentiveness to real conditions, and also the biographical details of how a person goes from rags to riches. These stories come out of an age of free enterprise. The American population was very anxious not to demonize the "men of wealth" but to celebrate and emulate them. There was a popular magazine called SUCCESS that was expertly edited. It ran a long series of interviews and profiles. This great book collects the best of them in a single volume. Most of these people have been forgotten, though their examples were once held up for generations of school kids.

Capitalistic success is heralded in these pages. But it's not only about money. It's about success in every field, so poets, dancers, composers, philanthropists, and journalists are in here. But the common thread here is entrepreneurship, which is that special capacity for acting on good judgments about an uncertain future. This quality is the driving force of the market and civilization. Some of the names that were once known by everyone but are tragically forgotten today, all beautifully profiled here: Marshall Field, Alexander Bell, Helen Gould, Philip Armour, Mary Proctor, Jacob Could Schurman, John Wanamaker, Darius Ogden Mills, William Dean Howells, John D. Rockefeller, Thomas Edison, Andrew Carnegie, John Burroughs, James Whitcomb Riley and many others.

You will find out more about these people through these bite-size reports by top-flight journalists than from full biographies. You get to hear their own words about how they evaluate their success. It's a great book for kids too, offering unforgettable life stories and lessons.

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Anywhere Computing with Laptops : Making Mobile Easier

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Publisher: Que | English | 408 pages | ISBN:0789733277 | CHM | 14 MB
You bought your Centrino laptop computer because of its ease-of-use and portability. But are you using your laptop to its maximum potential? Anywhere Computing with Laptops: Making Mobile Easier will show you what to expect when buying and configuring your laptop and how to use built-in features such as digital cameras and Internet telephones. When you're on the road, there are hotspots that will allow you to connect to multiple national networks for access to data and the Internet. This book will show you how to find these hotspots, as well as how to install and configure a wireless network for your home or office. Use your laptop the way it was intended — from anywhere!

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Motivate People: Get the Best from Yourself and Others

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120 pages | DK ADULT (September 3, 2007) | English | ISBN-10: 0756631734 | PDF | 9 MB
Following DK's bestselling Essential Managers and Essential Lifeskills series, both of which have sold more than 2,500,000 copies, the WorkLife Series covers key topics in both personal and professional life for today's young professionals, and includes practical tips that will make a real difference.

About the Author
An expert in sales and motivation, Gavin Ingham helps people to increase performance by turning self-doubt, fear, and lack of motivation into self-belief, confidence, and action. Gavin is a published author and has recorded numerous sales audio and DVD programmes. His products sell worldwide and his seminars are attended by thousands of people every year. Foe more details of his programmes and for free resources/newsletters.

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Cooking the Mexican Way: Revised and Expanded Edition

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72 pages | Publisher: Lerner Publications; Rev Exp edition | English | ISBN-10: 0822541173 | PDF
Mexico is a large, rich, and culturally diverse country. Over the years, a combination of ancient native foods combined with European customs to produce the authentic, delicious dishes that are associated with Mexico. Discover the beauty and flavor of this country through its traditional meals and ingredients--such as corn, peppers, chocolate, and beans.

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9 Elements of Family Business Success

 A Proven Formula for Improving Leadership & Relationships in Family Businesses

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Mc Gr aw-H ill | 2008-09-12 | English | ISBN: 0071548416 | 304 pages | PDF
Running a family business is like running any other business--with the addition of many extra challenges. A family-owned enterprise involves unique management, compensation, hiring, and other business issues regarding family member employees. 9 Elements of Family Business Success addresses the specific challenges faced by owners of family businesses, and it shows family members employed in the business how to enjoy their positions while helping the organization reach its highest potential.

Every relationship between family members comes with its own unique set of dynamics. When transferred into the workplace, these dynamics introduce emotional factors and hot buttons that can make or break the business. In this comprehensive guide, Allen E. Fishman spotlights all the challenges such organizations face and provides practical advice for creating your own strategy to meet them--and strengthen relationships within the family, as well. Fishman provides solutions to the problems unique to a family-run business, along with handy checklists to ensure you're covering all the angles.

You'll learn how to:
* Create a written policy for hiring, reviewing, and terminating family member employees
* Avoid family relationship tension regarding compensation
* Choose a successor and create a succession development plan
* Ensure good results-driven family communication and dynamics
* Maintain healthy spousal relations when you work together
* Recruit and retain talented non-family member employees

9 Elements of Family Business Success contains detailed case studies of specific challenges faced by real family business owners and employees. Each one explains how the owner or employee identified the problem and the steps he or she took to solve it. Apply Fishman's advice, and you'll experience all the benefits and avoid the pitfalls that come with running a family business.

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The Art of Managing Professional Services

Insights from Leaders of the World's Top Firms

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Pea rso n Pren tice Ha ll (November 3, 2010)| English | 320 Pages | ISBN: 0137042523 | PDF | 6 MB
This is the only complete, best-practice guide to managing and building professional service firms. It brings together superior solutions for strategy, recruitment, compensation, finance, positioning, portfolios, leadership, vision, innovation, governance, accountability, leadership, and more. All recommendations reflect Broderick & Co.’s unparalleled research into professional services management, including 200+ executive interviews.

"The Art of Managing Professional Services "is one of the most comprehensive, research-based guides to firm management ever written for the industry. Based on more than 130 in-depth interviews with leaders of the world's top firms, the book offers practical, proven, best practices on how to tackle the ten critical areas that firm leaders must monitor to build and maintain a strong organization: vision, values, and culture; people; clients; services; finance; positioning; partnership; strategy; structure; and leadership style. Maureen Broderick draws on her 30 years of experience in professional services to explore both the art and science of running a high performance firm. She presents tangible processes and programs-including 40 featured best practices-that readers can tailor to their own organizations and cultures.

Inside you will learn:
* How to create and maintain a shared vision, values, and culture
* Best programs to recruit, train, and retain great people
* Strategies to develop and manage a profitable portfolio of clients
* What it takes to innovate services and share knowledge
* The key metrics to monitor financial health
* Insights into effective positioning, marketing, and selling firm services
* Proven practices for rewarding and managing the partnership
* A guide to both long-term and annual strategic planning
* Balancing structure and governance in a consensus-driven organization
* Secrets for leading "incredibly smart and independent people"

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Healthy Anger : How to Help Children and Teens Manage Their Anger

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336 pages | Oxford University Press (February 23, 2006) | English | ISBN-10: 0195304500 | PDF | 12 MB

How should we respond to a child's temper tantrum?
To a teenager's sullen resentment?
How can we help children and teens experience their anger without being overwhelmed by it?
How can we deal with their anger before it leads to depression, isolation, or even violence?

In Healthy Anger, Bernard Golden draws upon more than twenty years of experience as a psychologist and teacher to offer specific, practical strategies for helping children and teens manage their anger constructively. Golden has developed a set of skills that parents, teachers, and counselors can use to show children how to identify the causes of anger; how to respond to it in ways that lead to an internal sense of competence and self-control; how to use anger to understand their own emotional situation; and how to develop a greater capacity for empathy towards themselves and others. And he shows parents how to cope with outbursts--including clear, step-by-step instructions and problem-solving skills--how to derail escalating anger, reward good behaviors, and recognize when professional help is needed. For anyone who has ever helplessly confronted a child's rage or a teenager's defiant fury, Healthy Anger offers a wealth of wise insight, clear advice, and eminently practical strategies for turning anger into understanding.


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Know What You Don't Know

How Great Leaders Prevent Problems Before They Happen

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224 pages | Pearson Prentice Hall (February 8, 2009) | English | ISBN-10: 0131568159 | PDF | 11 MB
In Know What You Don’t Know, best-selling author Michael Roberto shows leaders how to go beyond mere “problem solving” to uncover and address emerging problems while they’re still manageable–before they mushroom into disaster! Roberto first identifies the diverse, sometimes surprising reasons why problems typically fester in the shadows, ignored and unaddressed. Next, he systematically introduces seven powerful solutions. You’ll discover how to become a business “anthropologist,” observing how your employees, customers, and suppliers actually behave, not just how they’re “supposed” to behave. Roberto shows how and when to circumvent your gatekeepers to see crucial raw data...how to “connect the dots” among issues that seem unrelated, but are really signs of a deeper pattern...how to promote candor among front-line employees...encourage “useful” mistakes, and more. Along the way, Roberto offers powerful insights for overcoming the “isolation trap” so many senior executives face: the trap that can keep you assuming everything is fine, while your company’s problems are spiraling out of control!

• Watch your company’s “game film”–and your competitors’
Systematically understand how your company is really behaving and performing–and how you really match up

• Recognize the value of “small failures”
Use small problems as a window on your system–and a signal of possible weaknesses elsewhere

• Get beyond the numbers, to the reality
Discover why too much formal analysis can actually hide your problems–and start leveraging the value of intuition

• Become a true business “ethnographer”
Observe your people in their natural setting–and recognize what they’re not telling you


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