Why Animals Don't Get Heart Attacks but People Do

320 pages | Publisher: MR Publishing | English | PDF | ISBN-10: 0967954681 | 9.0 Mb
In Why Animals Don’t Get Heart Attacks, But People Do, Matthias Rath, M.D., an internationally respected cardiovascular researcher, asserts that high cholesterol is not the actual cause of heart disease. Bears, for example, have average cholesterol levels of 400 milligrams per deciliter of blood, but they don’t suffer heart attacks. Why? According to Dr. Rath, it is because bears produce large amounts of vitamin C, which optimizes collagen production and ensures maximum stability of their artery walls.

Dr. Rath’s research identifies the true cause of heart disease as a deficiency of vitamin C and other essential nutrients in the cells composing the heart and coronary arteries – not high cholesterol. Once the artery wall is weakened by vitamin deficiency, the body responds by producing excess cholesterol in the liver and depositing it in the injured artery. If this process continues without nutritional intervention, the buildup of fats in the arteries will eventually lead to atherosclerosis, the cause of heart attacks.

Using easy-to-understand language, Dr. Rath explains what the reader can do to prevent heart attacks and other cardiovascular conditions naturally. He presents his ten-step program for achieving natural cardiovascular health, as well as his clinically proven Cellular Health nutrient recommendations for preventing and improving heart disease, high cholesterol, high blood pressure, heart failure, arrhythmia, diabetes and other conditions. Dr. Rath even provides clinical proof – complete with the Ultrafast CT scans of patient’s arteries – of the natural reversal of atherosclerotic deposits, without angioplasty or bypass surgery.

This revised edition of Why Animals Don’t Get Heart Attacks, But People Do! has been updated with new research findings that corroborate Dr. Rath’s vitamin C deficiency-heart disease discovery, his cardiovascular presentation at Stanford Medical School, and information about the recent efforts of the pharmaceutical industry to suppress his medical breakthrough. Dr. Rath also exposes the pharmaceutical industry’s profit motives for pushing statin drugs, which do not target the true cause of heart disease and have dangerous side effects.

Why Animals Don’t Get Heart Attacks, But People Do! is the blueprint for a new health care system based on the needs of patients, not profits from statin drug sales. The information contained on its pages will empower readers to take control of their cardiovascular health and end their dependency on pharmaceutical drugs.

About the Author
Matthias Rath, M.D. is an internationally respected cardiovascular researcher who worked closely with the late two-time Nobel Laureate Linus Pauling, Ph.D. Dr. Rath was appointed by Pauling as the first director of cardiovascular research at the Linus Pauling Institute, formerly located in California.

The author of four bestselling health books, Dr. Rath developed the scientific concept of Cellular Medicine, which defines the deficiency of nutrients at the cellular level as a root cause of chronic diseases. His research has been published in numerous scientific journals, including the Proceedings of the National Academy of Sciences, the Journal of Orthomolecular Medicine and the Journal of Applied Nutrition

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The Encyclopedia of Crime Scene Investigation

416 pages | Publisher: Checkmark Books | English | PDF | ISBN-10: 0816068151 | 7.7 Mb
Recent years have brought numerous developments in crime and crimefighting, such as DNA evidence, designer drugs, computer viruses, and online fraud and theft. As criminals get more sophisticated, police must develop new techniques to stop them. The Encyclopedia of Crime Scene Investigation is a comprehensive, accessible reference to one of today's most fascinating topics. More than 300 clearly written entries cover all aspects of crime scene investigations, including ballistics, counterfeiting, forensic medicine, firearms, hijacking, identification, poisons, scandals, sex crimes, smuggling, tool marks, and trace evidence. Also featured are many case studies that highlight facets of criminal investigation, as well as historical and biographical entries about key breakthroughs and pioneers in the field of forensic science.

An impressive number of fascinating case studies accompanies these 300 alphabetically arranged articles that describe and discuss crime-solving procedures and technologies. The entries provide a broad treatment of historical and scientific breakthroughs that have attempted to keep pace with criminal ingenuity, such as fingerprinting techniques, ballistics, biometrics, and DNA analysis. Biographies of noted bone detectives, toxicologists, police detectives, and others share equal treatment with criminals who have subtitled explanations indicating the reason for their inclusion (for instance, if they were convicted or exonerated by DNA evidence).

Landmark cases, such as the Sacco-Vanzetti trial and the Charles Lindbergh baby kidnapping (both tagged “miscarriage of justice”) are lengthier. The O.J. Simpson qualifier reads, “acquitted despite DNA evidence,” and the text offers a detailed description of the forensic investigation. Not limited to murders and the like, the volume also addresses cybercrime, fraud, carjacking, theft, chemical and biological weapons, and child pornography, providing definitions, characteristics, examples, and crime-solving techniques. Captioned black-and-white photographs and illustrations are informative but not plentiful. Cross-references are common, and the author takes care to distinguish between terms that are often incorrectly interchanged, such as “forgery,” “fraud,” and “counterfeiting.” A helpful glossary covers scientific and legal terms and acronyms, and there is an appendix of organic and inorganic compounds used in forensic testing. Newton’s conversational tone and writing style are accessible to high school students, who may use the volume for research or to browse the case studies

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The Dumbest Moments in Business History: Useless Products, Ruinous Deals, Clueless Bosses, and Other Signs of Unintelligent Life in the Workplace Business

Publisher: Portfolio Trade | English | ISBN 1591840678 | PDF | 176 pages | 5.5 MB
Business 2.0 magazine publishes an annual cover story called "The 101 Dumbest Moments in Business." Featuring 101 hilarious items about the year’s most unbelievably stupid business blunders, it’s hugely popular with its more than half a million print subscribers—and with the two million people who read it on the Web this year. In The Dumbest Moments in Business History, the editors of Business 2.0 have compiled the best of their first four annual issues plus great (or not so great, if you happen to be responsible) moments from the past.

From New Coke to the Edsel, from Rosie magazine to Burger King’s "Herb the Nerd," the book’s highlights include:
• a Romanian car plant whose workers banded together to eliminate the company’s debt by donating sperm and giving the proceeds to their employer
• the Heidelberg Electric Belt, a sort of low-voltage jockstrap sold in 1900 to cure impotence, kidney disorders, insomnia, and many other complaints
• the time Beech-Nut sold "100% pure apple juice" that contained nary a drop of apple juice
• the Midas ad campaign featuring an elderly customer ripping open her blouse and showing her "mufflers" to the guys in the shop
• a London videogame maker that sought volunteers who would allow the company to place ads on the headstones of deceased relatives

Grouped by theme—bosses gone bad, criminally creative accounting, etc.—The Dumbest Moments in Business History is a fun and funny look at the big-time ways that big-time companies have screwed up through the decades.

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Maximum Strength: Get Your Strongest Body in 16 Weeks with the Ultimate Weight-Training Program

256 pages | Publisher: Da Capo Press (May 13, 2008) | English | PDF | ISBN-10: 1600940579 | 14.5 Mb
An innovative approach to weightlifting, emphasizing increasing strength along with muscle size--from a renowned strength coach and nationally ranked powerlifter, and a veteran fitness journalist.

Most of the 23 million American men who lift weights do so to get bigger; unfortunately, many of them are going nowhere with watered-down bodybuilding routines that don't help them actually get stronger. Eric Cressey's cutting-edge four-phase program, featuring constant progression, variation, and inspiring goals, keeps you focused on increasing strength along with muscle mass, helping you achieve the fittest, most energetic, and best-looking body you've ever had--with fewer hours at the gym.


About the Author
Eric Cressey, M.S., CSCS, renowned strength coach and nationally ranked powerlifter, is a regular contributor to Testosterone Nation, Men's Fitness, and Rugged Magazine. He lives in Massachusetts.
Matt Fitzgerald is the author/coauthor of seven books. He writes regularly for several publications, including Maxim, Men's Fitness, and Men's Health. He lives in Northern California.

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Influencer Marketing: Who Really Influences Your Customers?

But-rth-Hei-nn | ISBN: 0750686006, | English | PDF | Pages: 256 | PDF
Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation.

The 'ecosystems' this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that-

* As mass media impact wanes so the role of influencers grows - marketers need to know why and how to use this knowledge
* The impact of blogs, wikis and other social media is that they enable new influencers to emerge, and disperse traditional sources of influence.
* Large and small businesses worldwide pour billions of pounds each year into influencing what they think are their influencers. This book shows you that most of that money is being spent on the wrong people, leaving the real influencers all too often untouched.
* Influencers do not do the buying, are not obvious, cannot be bought, and start off neutral - which is why their potential to affect sales is so great
* Influencers are not all equal - they can be assessed, ranked and prioritised to be used effectively
* Influencers can be influenced - the question is how to get to them to generate market awareness, leads and address sales barriers

Influencer marketing is closely related to the relentless rise and success of word of mouth (WOM) and relationship marketing, and is now established as one of the armoury of new techniques professionals must use. For all those involved in marketing and sales this book will be an essential analysis of how to identify who has influence, how they apply it, and how you can turn it to your advantage.

Influencer Marketing is one of the first books to give an overview of one of the most important and fastest growing marketing techniques to have emerged in the last ten years.

Influencer Marketing is the discipline of engaging with key individuals in order to influence a market's buying propensity. This may be through increasing awareness, creating sales leads and addressing sales objections through marketing activities. Importantly, influencers may not be buyers, and may not actually make the final buying decision. But they influence decision makers through their advice, experience, opinion and research.

The book exposes a range of key issues not yet widely understood by marketers:
1. A firm's influencers are not obvious.
2. Influencers are neutral. The potential for countering sales objections through influencers is immense
4. Influence cannot be bought- what is the value of celebrity- based marketing campaigns?
5. Mass media influencer is waning, blogs and wikis are increasing.
7. Influencer Marketing is related to word-of-mouth and relationship marketing

It will be essential reading for managers and students, and is packed with real world cases and examples based on the author's wide experience and their work with leading companies such as Nokia, Pedigree Foods, IBM, and Chevron.

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Fire Up Your Metabolism: 9 Proven Principles for Burning Fat and Losing Weight Forever

336 pages | Publisher: Fireside; | English | PDF | ISBN-10: 0743245482 | 5.6 Mb
"I can't loose weight because I have a terrible metabolism"
You may not realize it, but you can take control of your metabolism.
Identical twins and registered dietitians, Lyssie Lakatos and Tammy Lakatos Shames embarked on a twin study to determine precisely what does -- and doesn't -- increase the rate at which our bodies burn calories and fat.

Their findings? Small changes have big results.

The nine weight-loss principles -- and the 200 tips that help you incorporate them into your lifestyle -- in Fire Up Your Metabolism are surprisingly simple: Eat breakfast before you get to work. Learn which sugary snacks trump others (peanut M&Ms boost metabolism, but Twizzlers don't). Drink water, which is essential to burning calories. Always eat dinner, even if it's late. Focus on muscle building, not cardiovascular workouts.

With Fire Up Your Metabolism, you won't have to avoid restaurants or follow a diet (though one is included if you like regimentation). The fatigue and distracting hunger that derail most dieters won't affect you because revving your metabolism is all about eating. You will enjoy breads and other carbohydrates. You will boost your metabolism with power proteins, including hamburgers, and avoid other proteins that bog you down. You will indulge in snacks you thought a dieter could never touch.

Lyssie and Tammy's clients have experienced not only dramatic weight loss but also the thrill of having more energy than ever before. Now you, too, can rewire your metabolism to lose weight fast and forever.

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