A Real Van Gogh: How the Art World Struggles with Truth (2010)

PDF | 352 pages | 2010 | English
Vincent van Gogh’s paintings and drawings are fabulously expensive. Millions of people admire his work, but are those masterpieces all genuine? To this day, the international art world struggles to separate the real Van Goghs from the fake ones, and the key question addressed in this book is what may happen to art experts when they publicly voice their opinions on a particular Van Gogh (or not). The story starts with art expert J.B. de la Faille who discovered to his own bewilderment that he had included dozens of fake Van Goghs in his 1928 catalogue raisonné. He wanted to set the record straight, but met with strong resistance from art dealers, collectors, critics, politicians and others, marking the beginning of a fierce clash of interests that had seized the art world for many decades of the twentieth century. In his fascinating account of the struggle for the genuine Vincent van Gogh, Tromp shows the less attractive side of the art world. His reconstruction of many such confrontations yields a host of intriguing and sometimes bewildering insights into the fates of art experts when they bring unwelcome news.

Henk Tromp is a cultural anthropologist and works at Leiden University.

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AutoCAD 2011 and AutoCAD LT 2011: No Experience Required (2010)

PDF | 1008 pages | July 2010 | English
A step-by-step tutorial on AutoCAD and AutoCAD LT basics
AutoCAD is the leading drawing software, used by design and drafting professionals to create 2D and 3D technical drawings. This tutorial is aimed at AutoCAD novices and provides you with the essentials you need so you can acquire the necessary skills to work in AutoCAD and AutoCAD LT immediately.

You'll begin with the basics and gradually progress to more advanced topics and features, such as grouping, elevations, hatches, and using text in drawings. Concise explanations, focused examples, and step-by-step instructions round out this hands-on tutorial.
* Begins with the basics of AutoCAD and AutoCAD LT, the leading 2D and 3D drawing software
* Progresses to more advanced topics and skill sets and covers grouping, hatches, and text in drawings
* Introduces dimensioning, external references, layouts and printing, and using 3D Contains helpful examples and step-by-step instructions so you can get started using AutoCAD immediately

Featuring the most up-to-date techniques, tactics, industry standards, and methods, this tutorial will get you started using AutoCAD and AutoCAD LT right away.

AutoCAD 2011 and AutoCAD LT 2011: No Experience Required is the perfect step-by-step introduction to Autodesk's powerful CAD software. This new edition, thoroughly revised and updated by well-known AutoCAD expert Donnie Gladfelter, helps you quickly see results as you proceed through an engaging, hands-on tutorial. Learn how to plan, develop, document, and present a complete AutoCAD project by following each step sequentially, or, if you prefer, jump in at any stage by downloading the drawing files from the book's companion website. You'll master all essential AutoCAD features, get a thorough grounding in the basics, learn the very latest industry standards and techniques, and quickly become productive with AutoCAD 2011.

* Quickly master the AutoCAD 2011 interface—and start using basic commands and setting up your own drawings right away
* Build on your skills with groups, elevations, hatches, and multiline text
* Develop sophisticated drawings as you graduate to dimensioning, creating external references, using tables, leveraging dynamic blocks, and mastering layouts and printing
* Master parametric tools to keep your drawing elements consistent
* Use the U.S. National CAD Standard to create a complete document set

Use modern drafting practices to correctly dimension and annotate drawings
Create sophisticated drawings using blocks, hatches, fields, and more
Build, visualize, and analyze your drawing using 3D solids and the new 3D surfaces feature

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Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy (2010)

PDF | 224 pages | July 2010 | English
Discover how the world's leading companies have added value to their company by rewiring the brand creation process

Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.

* Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more
* Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come
* Reveals how to reduce costs in the brand creation and legal process
* Illustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders

Innovative in its approach, Brand Rewired shows you how how leading companies are abandoning the old school research-and-development-driven innovation philosophy and evolving to a Brand Rewired approach of innovating at the consumer level, using multi-disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment.

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Lightroom 3 Streamlining Your Digital Photography Process - 2010

PDF | 400 pages | July 6, 2010 | English
"Nat Coalson is not only a passionate photographer, but also an accomplished digital professional. This combination makes him the perfect instructor, with his new Lightroom 3 book lending expert guidance through the digital maze along with a healthy dose of inspiration to become a better photographer."—George Jardine, Former Pro Photo Evangelist at Adobe Systems and member of the original Lightroom development team Master Lightroom 3,and fall in love with photography all over again

As a digital photographer, you work with increasing numbers of images and countless options for editing and sharing your photos. The process can become tedious and complicated. But now there's Lightroom 3, the single, essential software for organizing your photo library and fulfilling your creative vision. And there's this book, with step-by-step tutorials, clear examples in plain language, and in-depth explanations to teach you Lightroom 3 — fast!

With this Lightroom 3 book, you can:
* Make your photos look their best
* Apply creative effects
* Process many images at once
* Save time with shortcuts and presets
* Share your photography with others
* Establish a photo workflow that will serve you for years to come

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When You're Not Expecting: An Infertility Survival Guide (2010)

Description
Surviving the challenges of infertility

Often enduring years of heartache, couples with infertility number over 7.3 million. Enduring the daunting difficulties of treatment is something few women are prepared for. Based on the personal stories of 200 women determined to overcome infertility, this surprisingly upbeat survivors' guide gives the kind of hard-won wisdom essential to making it through the process. Not only does the book detail coping strategies, it also presents tips for strengthening stressed relationships and addresses the unique needs of single women and lesbians.

An essential guide for women and couples, friends and family, and health care providers and therapists, this book offers the solace and strength needed to prevail even after years of struggle.

* Written by a therapist, consultant, and public speaker dedicated to the study of infertility and its emotional impact
* Other titles by Shapiro: When Part of the Self Is Lost and Infertility and Pregnancy Loss

For any woman or couple who feel as if they're facing infertility alone, When You're Not Expecting is a must-have book.

From the Back Cover
A sisterhood of support for coping with infertility

"This compelling and insightful book will be much appreciated by women and men experiencing infertility. When You're Not Expecting is an important antidote to the top-down medical protocols that many have experienced."
--Ramona Faith Oswald, Ph.D., 2010 Program Chair of the National Council on Family Relations

Too many women face the unexpected diagnosis of infertility without the support they need to survive and thrive during months (or years) of treatment options, difficult decisions, and emotional turmoil. For more than twenty years, Constance H. Shapiro-celebrated therapist, author, and professor-has dedicated her practice to helping women and couples deal with infertility. In When You're Not Expecting, she combines her wisdom with the personal stories, creative solutions, and revelations of over 200 women and couples diagnosed with infertility.

This book is for you if
* Your inability to get pregnant is causing you confusion and anxiety.
* You can't figure out who to tell about your infertility (or how much to confide).
* You are not getting the support you need.
* Your sex life has lost its zing now that you have calendars and ovulation kits on your bedside table.
* You are single or in a lesbian relationship and hoping to conceive.
* You have experienced pregnancy loss.
* More and more, your life and every decision you make seem to revolve around your infertility.

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