Black & White Photography Techniques with Adobe Photoshop

128 pages | English | PDF | 6.6Mb
Fine art quality, black-and-white prints are within every photographer's reach with the techniques illustrated in this digital image editing guide. Taking advantage of the control and reproducibility that the digital darkroom offers, this handbook teaches photographers how to fine-tune images with contrast and exposure levels, crop and rotate images for dynamic results, and remove flaws such as dust and scratches long after the photograph has been taken. Instruction on techniques that simulate traditional hand coloring and tinting and add special effects such as frames, infrared, and lighting and lens effects helps photographers realize their artistic vision. Screen shots and images guide readers through the presented techniques, allowing photographers to gauge their own results and anticipate the effects of the outlined corrections and enhancements on their own images. A gallery of the author's work provides inspiration for simulating—and improving upon—the chemical-based darkroom experience.

Review
"Describes and illustrates classic concepts and Adobe Photoshop editing techniques for digital photographers seeking to create fine art prints." —Art Book News Annual

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Leading Strategy Execution: How to Engage Employees and Implement Your Strategies - 2010

216 pages | Publisher: Kogan Page (June 28, 2010) | English | PDF
Leading Strategy Execution demonstrates to senior executives ways they can inspire their employees to execute essential company strategies. Having a good strategy isn't enough to guarantee a company's success; executives and managers need to ensure that their strategies are implemented correctly throughout the company and that all staff are on board.

The book is divided into three sections:
1. Energy of Engagement: This section demonstrates how to engage and energize employees so that they want to implement company strategy, and so that they accept their role and contribution towards making the strategy a success.

2. Energy of Change: This section illustrates ways in which executives can persuade employees to alter their habits, which may have been reinforced over a number of years by business processes and systems. Managers will learn how to give staff the exact skills and confidence needed to apply the new ways of thinking that are required to turn today's new strategy into tomorrow's business culture.

3. Energy of Management: This section reveals to executives how to energize and employ the middle managers within the business. It explains how to ensure that middle managers focus company strategy and become ambassadors of change rather than inertia.

About the Author
Philippe Korda is founder of the training and consulting firm Korda & Partners, based in Paris and London. Christine Antunes and Christophe Korda both work as trainers and consultants at the firm. Suresh Mistry is head of the UK branch of the firm and has years of consulting/training experience with clients such as Barclays, Tesco, and British Telecom.

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Google Magic Formula: Unscramble The Google Code - Volume 1&2

Publisher: Google Magic Formula | ISBN: N/A | | PDF | 66 pages | 9 Mb
The Google Magic Formula book is a completely NEW, UNIQUE, and insightful step-by-step method for affiliates to promote products via the well-known advertising system called Google AdWords.
From what I know, there is no other manual like this on the marketplace right now and the inside information will prove to be invaluable to ALL affiliates, no matter if they are newbies or gurus.
Google Magic Formula is written by Andrew X and Steven Lee Jones. Just in case you don't know, they both are authors of one of the most successful books that teach affiliates to promote products using Google AdWords strategies.

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Business Plans Handbook, Volume 17 - 2010

Cengage Gale | 12 Mar 2010 | ISBN-10: 1414445717 | PDF | 289 pages
Business Plans Handbook, Volume 17 (BPH-17) is a collection of business plans compiled by entrepreneurs seeking funding for small businesses throughout North America. For those looking for examples of how to approach, structure, and compose their own business plans, BPH-17 presents 20 sample plans, including plans for the following businesses:

• Apparel Manufacturer
• Architecture Firm
• Bed and Breakfast
• Bookkeeping Practice
• Children’s Bookstore
• Currency Trading
• Dog Training Business
• Health Advocacy Business
• Healthcare Translation & Interpretation Business
• Home Repair and Improvement Contractor
• Microbrewery
• Mobile Veterinary Practice
• Mortgage Banking Firm
• Oil and Gas Manufacturing and Services Company
• Organic Lawn Care Services
• Pipeline Fracture Testing Service
• Safety Consulting Firm
• Self-Service Laundry Business
• Solar Energy Farm
• Utilities Reclamation Services

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The Millionaire Next Door: Surprising Secrets of America's Wealthy

English | 2008 | 270 pages | PDF | 20 MB
The bestselling The Millionaire Next Door identifies seven common traits that show up again and again among those who have accumulated wealth. Most of the truly wealthy in this country don’t live in Beverly Hills or on Park Avenue-they live next door. This new edition, the first since 1998, includes a new foreword for the twenty-first century by Dr. Thomas J. Stanley.

How can you join the ranks of America’s wealthy (defined as people whose net worth is over one million dollars)? It’s easy, say doctors Stanley and Danko, who have spent the last 20 years interviewing members of this elite club: you just have to follow seven simple rules. The first rule is, always live well below your means. The last rule is, choose your occupation wisely. You’ll have to buy the book to find out the other five. It’s only fair. The authors’ conclusions are commonsensical. But, as they point out, their prescription often flies in the face of what we think wealthy people should do. There are no pop stars or athletes in this book, but plenty of wall-board manufacturers–particularly ones who take cheap, infrequent vacations! Stanley and Danko mercilessly show how wealth takes sacrifice, discipline, and hard work, qualities that are positively discouraged by our high-consumption society.

“You aren’t what you drive,” admonish the authors. Somewhere, Benjamin Franklin is smiling...................

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Simple Italian Snacks Cookbook

Review
The authors of Simple Italian Sandwiches have returned to print with more panini, alongside a variety of small plates including bruschette, salads, spiedini (skewers) and pizzas. Quality ingredients and simple preparation are the basis for the 80-plus recipes, designed for entertaining or easily grouped together for casual mid-day and evening meals. Organized by occasion, chapters such as World Cup Final and Backyard Bocce Tournament may not have significance for many American home cooks, but nevertheless ground the spirit of the book, which include delicious musts such as the classic dish of arancini (rice balls), stuffed fried zucchini flowers, sliced skirt steak panini, and sweet pea bruschetta with mint and pecorino. Headnotes are filled with pertinent information on ingredients and serving suggestions, and paired cocktail recipes make nice additions. Its handy trim size and well-shot, full-page color photos make this an appealing gift title, ideal for housewarming
- Publishers Weekly

Libraries that find Italian cookbooks a popular lend will also welcome the more specific SIMPLE ITALIAN SNACKS: MORE RECIPES FROM AMERICA'S FAVORITE PANINI BAR. 80 recipes for small snack plates range from Fig-Stuffed Lamb Chops to Sweet Corn Bruschetta, Stuffed Fried Zucchini Flowers, and more. An excellent guide for any collection already strong in general Italian cookbooks, who want more.
- Midwest Book Review

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Detective Marketing: Creative Common Sense in Business

Stefan Engeseth Publishing | PDF | 180 pages | English
In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. Using simple, yet thought-provoking examples, he manages to inspire both creativity and clear-sightedness. His hypothetical cases use humor to tickle the imagination and to shed new light on the role of common sense in marketing and communications. Claes Andréasson, Director, Absolut Akademi, The Absolut Company Stefan Engeseth crackles with energy in his book Detective Marketing. He`s not afraid to think differently and he does so with the authority of long practical experience. We all need the fresh breeze that blows through this book. I recommend it whole-heartedly. Per Frankelius. PhD Economics Örebro University and the International School of Economics, Jönköping. This book is based on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales. Creativity, however, knows no boundaries. No matter what your profession is, Detective Marketing can help you grow.

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50 Ways to Create Great Relationships: How to Stop Taking and Start Giving

Description
This is a book of gentle and practical advice that helps you develop the creativity and consciousness to make all your relationships deeper and more satisfying.

Through Steve Chandler's wit and wisdom, you'll learn:
- How to be a creator of great relationships and not just a reactor to circumstances.
- How to stop feeling and start thinking and thanking.
- The necessity of innovation, imagination, and creativity in building great relationships.
- How to be a creative listener instead of a passive listener.
- Why appreciating the other person is the start to making great relationships.
- The key to great relationships: shift from taking to giving.
50 Ways to Create Great Relationships helps you gain a brand-new sense of ownership for all your relationships. Far from a chore or challenge to be dealt with, you'll learn that great relationships offer unlimited opportunities for support and sharing.

About the Author
STEVE CHANDLER is a consultant, trainer, author,and keynote speaker whose clients include over 100 Fortune 500 companies.

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Rules of Thumb for Business Writers: Includes 100s Of Tips And Examples!

McGraw-Hill | ISBN: 0071457577 | 224 pages | PDF
Rules of Thumb for Business Writers offers busy professionals solutions to most on-the-job writing challenges. Brief, to-the-point chapters cover all the basics, including reports, resumes, speeches, memos, letters, and PowerPoint, with tips for meeting deadlines and managing paper flow. This edition contains new information on Internet research and communications technology, with examples, sample documents, and a resource list.

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