Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies

Publisher: HarperAudio; Unabridged edition (March 4, 2008) | ISBN: 0061574473 | Language English | Audio CD in MP3/192Kbps | 444 MB

“A business without a dream is like a life without a purpose.”
—Michael Gerber

Dream • Vision • Purpose • Mission
These words have been defining the life of Michael Gerber, bestselling author and international small business guru. Now he's created a new organization, In The Dreaming Room, as a place where entrepreneurs and future entrepreneurs come to discover how to make their dreams a reality.

In Awakening the Entrepreneur Within you are invited into the Dreaming Room, where your own entrepreneurial dreams will come alive and become reality. Michael will help you shape your dream into a viable, economically successful company! If you see something missing in your world, it's time to start dreaming. Let Michael Gerber welcome you to The Dreaming Room.

Review
"E-MYTH training is a powerful tool and a core component of Allstate’s agency growth strategy. E-Myth teaches Allstate consultants and agency owners how to grow as entrepreneurs while improving their quality of life in the process."
-- Gary Briggs, field vice president, Allstate Insurance Company

"For those who are stuck in a rut or looking to dig deep, this title makes for a solid, albeit esoteric, guidebook." -- SRQ: Sarasota's Premiere Magazine
"No business author has touched me as deeply as Michael Gerber has." -- Jack Canfield, co-creator of the Chicken Soup for the Soul bestselling series
"The dean of small business gurus tells readers how to use the four dimensions of the entrepreneurial personality--dreamer, thinker, performer and leader--to inspire the vision and purpose to craft their own business narratives." -- Entrepreneur

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The Art of Profitability

Audio MP3 | Publisher: Hachette Audio | English | ISBN-10: 1586214713 | 202 MB
What do Barbie dolls, Nokia phones, and American Express credit cards have in common? They all represent a powerful business model called pyramid profit. How about Intel, Microsoft, and Stephen King? They all exploit another model called value chain position profit. THE ART OF PROFITABILITY reveals the invisible but important governing principles that can mean the difference between business failure and success. Writing with wit and provocative insight, bestselling author Adrian Slywotzy tells the story of eccentric strategy teacher David Zhao and his young student. Each of the book's twenty-three chapters presents a lesson from the exuberant and always challenging master-and a profit paradigm that will open your mind to the many ways to make profit happen. You'll understand-from a different perspective-how your company and your competitors generate profit...which business models can be best applied to your profit-making strategy...what specific actions your organization can take in the next ninety days to improve its bottom line...and more. With scores of examples from today's global marketplace, a weekly assignment, and an eclectic business reading list ranging from Obvious Adams to Einstein's Dreams, THE ART OF PROFITABILITY invites anyone in business to engage in the lively exchange between mentor and protÈgÈ. Enter the classroom. Discover the art. And learn which form of profitability will help your company succeed today and grow tomorrow.

This compact tome from consultant Slywotzky (The Profit Zone) offers 23 business lessons via the tale of a manager's quest to learn the "art of profitability" from David Zhao, a wise master. It's an attractive and refreshing concept that taps into the Zen of business. The author cautions readers to "please read only one chapter per week... Think about it. Let it stew." His advice, centered around the mantra that the path to profitability lies in fully understanding the customer, is valuable- e.g., watch out for cracks in a business's foundation, because they can quickly lead to a collapse. Slywotzky has tried to make his text seem ancient, even timeless, by featuring the cliché of the wise sage and the eager pupil, and this forced effort may frustrate some readers looking for a quick fix. But those seeking a new alternative to tired business manuals should revel in Zhao's fable-like teachings.

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Clear Wave Creativity - New Releases (Brain Sync)

Audio MP3 | Publisher: Brain Sync (September 2010) | English | ISBN-10: 160568063X | 82 MB

Creativity and inspiration
Expanded Awareness
Mood Enhancement

Unlock your imagination, and experience inspiration flowing from deep within the currents of your own mind. Under the calming sounds of Mayan waves, Alpha binaural beats will swiftly melt away the day’s worries, and spark higher levels of creativity, intuition, and awareness.

Alpha waves are known to increase production of DHEA and Melatonin, slowing the aging process and improving sleep. They also reduce Cortisol levels, to relieve stress, improve health and boost to your immune system.

With regular use, you’ll notice, improved creativity and cognitive functioning, but also a general mood boost, higher optimism, and even psychic or intuitive insights. Alpha waves have a positive effect on everything from our mood to our immune system to our sleep. So put your headphones on and relax into the sounds of the Mayan ocean. Let your stress fade away, and open to your true creative potential.

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When Things Fall Apart: Heart Advice for Difficult Times

Audio MP3 | Publisher: Shambhala Audio; (December 26, 2007) | English | ISBN-10: 1590305450 | 138 MB
There is a fundamental opportunity for happiness right within our reach, yet we usually miss it—ironically, while we are caught up in attempts to escape pain and suffering. Drawn from traditional Buddhist wisdom, Pema Chdrn's radical and compassionate advice for what to do when things fall apart in our lives goes against the grain of our usual habits and expectations. There is only one approach to suffering that is of lasting benefit, Pema teaches, and that approach involves moving toward painful situations with friendliness and curiosity, relaxing into the essential groundlessness of our entire situation. It is there, in the midst of chaos, that we can discover the truth and love that are indestructible. Included in the book are: Ways to use painful emotions to cultivate wisdom, compassion, and courage Methods of communicating that lead to openness and true intimacy with others Practices for reversing negative habitual patterns Techniques for working with chaotic situations Tools for cultivating compassionate, energetic social actions

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Photoshop CS5 for Photographers Camera Raw 6 - Lynda.com

Lynda.com (24 May 2010) | ISO | 660 MB
Author: Chris Orwig
In Photoshop CS5 for Photographers: Camera Raw 6, Chris Orwig provides in-depth training on Camera Raw 6, the CS5 component that enables photographers to open and manipulate images in non-destructive and now even more efficient ways. This course covers the benefits of the raw processing, which makes it possible to more precisely control an image's appearance exposure, shadow and highlight detail, color balance sharpness, and more-including new workflow procedures and technical concepts and issues. Learn the entire Camera Raw workflow, from opening and resizing, toning and cropping, to sharpening and saving. Exercise files are included with the course





Topics include:
* Comparing Camera Raw and Photoshop
* Understanding the differences between raw and JPEG or TIFF
* Converting to the DNG format
* Opening an image as a Smart Object
* Working with the Crop and Straighten tools
* Color correcting
* Retouching blemishes
* Reducing exposure with the Graduated Filter tool
* Reducing noise and sharpening
* Creative editing in Camera Raw

INSTALLATION
File Type ISO
Unpack, burn or mount and enjoy

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Flash Catalyst CS5 - Essential Training - Lynda.com

Lynda.com (2010) | English | Video Mp4 | 713 MB
In Flash Catalyst CS5 Essential Training, author Mordy Golding demonstrates how to create and publish fully interactive Flash (SWF) micro sites, widgets, portfolios, and applications from static Photoshop, Illustrator, and Fireworks artwork—all without writing code.

The course covers planning a project, importing and organizing assets, creating interactive components, defining repeating data lists, and publishing final projects. Exercise files are included with the course.

Topics include:
* Organizing a Flash Catalyst project with layers and pages
* Roundtrip editing with Photoshop and Illustrator
* Sharing artwork across pages and states
* Creating data lists for repeating elements in the Design-Time Data panel
* Defining conditional parameters for an interaction
* Integrating audio and video
* Triggering state changes with interactions
* Creating custom components
* Exporting to SWF or AIR
* Placing a SWF file into an HTML page on a web site





INSTALLATION
File type: mp4
Exercise File Included
Unpack, learn and enjoy.

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The Art of Public Speaking: Lessons from the Greatest Speeches in History

TTC Audio | Course No. 2031 (12 lectures, 30 minutes/lecture) | 2010 | Mp3 32kbps | 85,6 MB
Everybody is a public speaker. Maybe you're delivering a corporate presentation or interviewing for a new job. Maybe you're a teacher lecturing students or a citizen addressing a neighborhood association. Maybe you're arguing a case before a courtroom or persuading book club members about the merits of your latest read.

Whatever the situation, being able to speak in public is essential to success. You can have the most logical argument possible, but in order to truly teach, inform, persuade, or defend, you need to present your ideas with conviction and confidence.

Yet this is often easier said than done. Many of us have a deep fear of public speaking. Or we think it's just an intuitive talent that can't be learned. But according to award-winning Professor John R. Hale of the University of Louisville, a masterful public speaker who has delivered more than 1,000 speeches to all manner of audiences, that couldn't be further from the truth.

All it takes is confidence, practice, and the knowledge of time-tested techniques and strategies used by history's greatest public speakers—all of which you'll find in The Art of Public Speaking: Lessons from the Greatest Speeches in History. This 12-lecture course is your guide to the secrets of this essential skill, an insider's look at what makes history's enduring speeches so unforgettable, and an invaluable reference tool you can use any time you have to speak your mind.

Learn from History's Greatest Public Speakers
As both a lecturer and a distinguished historian, Professor Hale has a strong awareness of how public speaking has been used effectively in the past. What makes The Art of Public Speaking such a unique educational experience is that you learn about the craft from some of the best public speakers in history. Each lecture features powerful speeches by iconic individuals that illustrate how the strategies of public speaking have been used in real situations.

Here are some of the powerful voices you'll meet:
* Abraham Lincoln, who defined the art of delivering a strong conclusion with his iconic Gettysburg Address
* Marie Curie, whose commencement address to Vassar College in 1921 exemplifies how to turn dry facts into captivating stories
* Martin Luther King Jr., who illustrated the best way to share beliefs in his stirring “I Have a Dream” speech

A Course Designed for All Speakers
Explorations of public speaking are often bogged down in complex rhetorical terms. But Professor Hale has designed The Art of Public Speaking to be accessible to everyone. In order to do this, he takes you through each of the three key components of successful public speaking.

* How to prepare for public speaking: Learn from Patrick Henry, Elizabeth I, and others how to overcome stage fright, control your voice and body, use humor, and personalize your delivery.
* How to craft a great speech: Learn how to build captivating speeches from people such as Paul the Apostle and Susan B. Anthony and how to use stories, examples, logic, and impressive visual images.
* How to handle your audience: Learn from Mark Antony, Gandhi, and others how to focus on your audience, persuade them to agree with you, invite them to share your vision, and inspire them to change.

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The 5 Love Languages: The Secret to Love That Lasts

208 pages | Publisher: Northfield Publishing; (January 1, 2010) | English | ISBN-10: 0802473156 | PDF
Marriage should be based on love, right? But does it seem as though you and your spouse are speaking two different languages? New York Times bestselling author Dr. Gary Chapman guides couples in identifying, understanding, and speaking their spouse’s primary love language—quality time, words of affirmation, gifts, acts of service, or physical touch.

By learning the five love languages, you and your spouse will discover your unique love languages and learn practical steps in truly loving each other. Chapters are categorized by love language for easy reference, and each one ends with specific, simple steps to express a specific language to your spouse and guide your marriage in the right direction. A newly designed love languages assessment will help you understand and strengthen your relationship. You can build a lasting, loving marriage together.

Gary Chapman hosts a nationally syndicated daily radio program called A Love Language Minute that can be heard on more than 150 radio stations as well as the weekly syndicated program Building Relationships with Gary Chapman, which can both be heard on fivelovelanguages.com.

The Five Love Languages is a consistent new York Times bestseller - with over 5 million copies sold and translated into 38 languages. This book is a sales phenomenon, with each year outselling the prior for 16 years running!

Includes a promotional code to gain exclusive online access to the new comprehensive love languages assessment.

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Building Construction Handbook, 8th Edition 2010

Butterworth-Heinemann | 2010-04-05 | ISBN: 1856178056 0080963382 | 828 pages | PDF | 49 MB
Building Construction Handbook is an authoritative reference for all students and professionals. It is full of detailed drawings that clearly illustrate the construction of building elements. The principles and processes of construction are explained with the concepts of design included where appropriate. Extensive coverage of building construction practice and techniques, representing both traditional procedures and modern developments, are also included to provide the most comprehensive and easy to understand guide to building construction.

Review
`Book of the Year...the ideal handy reference for the site office.'
Professional Builder

`I can foresee this book becoming a backbone to many a college library: I wish it had been there during my time as a student.'
Building Technology & Management

`Packed with drawings and annotated diagrams...an extraordinary range of material.'
Chartered Quantity Surveyor.

`Provides a breath of fresh air in a rather staid field.'
Architect & Surveyor

'The student who memorises the Building Construction Handbook will be well informed indeed.'
New Civil Engineer/New Builder

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Teach Yourself VISUALLY Web Design

Publisher: Visual (October 26, 2010) | ISBN: 0470881011 | English | 368 pages | PDF
The mechanics of Web design made easy for visual learners

An effective Web site combines good graphic design principles with a functional user interface. This colorful, step-by-step guide shows visual learners how to plan, develop, and publish a site, all with easy-to-follow lessons. Each task is illustrated with screen shots accompanied by numbered steps. You’ll learn all the tools and techniques for creating great-looking Web sites that users will love.

* Good Web design incorporates basic graphic design principles as well as the techniques required to make a site easy to navigate and user-friendly
* Those who learn best when someone shows them how will quickly get up to speed with the full-color screen shots and step-by-step illustrations in this visual guide
* Covers planning a site, creating eye-popping content with popular Adobe tools, building in functionality with HTML and CSS, testing the site, taking it live, and keeping it up to date
* Companion Web site features code and design examples for experimentation

If you find learning easier when someone shows you how to do something, you’ll quickly learn to build Web sites with Teach Yourself VISUALLY Web Design.

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Total Training Adobe Illustrator CS5 Essentials (COMPLETE)

Total Training (2010) | English | Type ISO | 958 MB

Total Training for Adobe Illustrator CS5 Essentials will teach you all you need to know to get up to speed quickly and easily with this powerful vector design tool. Join award-wining designer Steve Holmes as he shows you how to wield the sheer power of this incredible design and artwork program. Learn real-world techniques and solid processes for creating stunning artwork and layouts for print and digital media, utilizing the biggest and best tools Illustrator has to offer.

Chapter 1: ILLUSTRATOR INTERFACE & SETUP (32 min)
1. Opening & Arranging Multiple Documents
2. The Interface
3. Customizing & Saving Workspaces
4. Setting Preferences
5. Navigation
6. Zooming & Panning
7. Editing Keyboard Shortcuts

Chapter 2: DOCUMENT SETUP, TEMPLATES & ARTBOARDS (37 min)
1. Creating a New Document
2. Editing Existing Documents
3. Editing Document Size via Artboards
4. Setting Up Multiple Artboards
5. Editing Multiple Artboards
6. Artboard Ruler Origins
7. The Artboards Panel
8. Creating & Saving Templates

Chapter 3: CREATING OBJECTS, GUIDES &LAYERS; (35 min)
1. Rulers, Guides & Grids
2. Points, Paths, Fills & Strokes
3. Outline & Preview Modes
4. Default Fill & Stroke
5. Creating Shapes of a Specific Size
6. Creating Circles from the Center Point
7. Drawing with the Star Tool
8. Using the Split Into Grid Command
9. Using the Paste Remembers Layers Command

Chapter 4: OBJECT EDITING ESSENTIALS (26 min)
1. Utilizing the Selection Tools
2. Free Transforming
3. Stroke Scaling
4. Using the Transform Panel & Nudging
5. Grouping
6. Working in Isolation Mode
7. Changing Object Stacking Order

Chapter 5: TRANSFORMATION, DUPLICATION & ALIGNMENT (29 min)
1. Rotating
2. Reflecting
3. Scaling
4. Progressive Scaling
5. Alignment
6. Power Duplication

Chapter 6: COLOR, GRADIENTS & PATTERNS (29 min)
1. Creating Dense Black
2. Creating & Using Global Swatches
3. Applying Pantone® Spot Colors
4. Creating Gradients & the Gradient Annotator
5. Creating Basic Pattern Swatches
6. Fine-Tuning & Scaling Patterns
7. Updating & Replacing Patterns

Chapter 7: DIFFERENT STROKES (18 min)
1. Adding & Distributing Lines
2. Adding Strokes
3. Working with Stroke Alignment & Dashed Lines
4. Applying Arcs & Arrowheads

Chapter 8: SHAPE BUILDER & PATHFINDER (21 min)
1. Exploring Drawing Modes
2. Using Select Same & Pathfinder Options
3. Combining with the Shape Builder Tool
4. Trimming with the Shape Builder Tool
5. Using Transform Each

Chapter 9: CUSTOM SHAPE CREATION & EDITING (16 min)
1. Cutting & Joining Paths
2. Applying a Stroke Profile & Merging Swatches
3. Using Pathfinder to Create a Custom Shape
4. Utilizing Points & Segments to Create a Custom Shape

Chapter 10: DRAWING & REFINING PATHS (23 min)
1. Freeform Drawing with the Pencil Tool
2. Refining a Shape with the Warp Tool & Pathfinder
3. Drawing Corners & Bezier Curves with the Pen Tool
4. Constructing More Intricate Shapes
5. Adding the Finished Shapes to the Main Artwork

Chapter 11: TYPE, STYLES & TYPOGRAPHY (37 min)
1. Creating Single-Line Type
2. Kerning & Styling Type
3. Grouping & Scaling the Logo Type
4. Working with Area Type
5. Placing Type
6. Creating & Applying Paragraph Styles
7. Flowing Text between Custom Frames
8. Adding Type around a Circle
9. Adding Baseline Shift to the Type around a Circle

Chapter 12: WORKING WITH IMAGES & MASKS (29 min)
1. Placing Images & the Links Panel
2. Using Edit Original
3. Creating a Clipping Mask to Mask an Image
4. Continuing with Clipping Masks to Mask Artwork
5. Working with Layered Photoshop® Files
6. Applying Effects & the Appearance Panel

Chapter 13: LIVE TRACE TIPS & TRICKS (14 min)
1. Live Tracing an Image
2. Outputting Live Trace Spot Colors to Swatches
3. Merging Live Swatches with Pantone® Swatches

Chapter 14: THE POWER OF APPEARANCE (27 min)
1. Using Transparency & Blend Modes
2. Saving & Using Graphic Styles
3. Editing & Auto-Updating Graphic Styles
4. Creating Compound Paths
5. Applying Strokes with the Appearance Panel
6. Adding & Editing a Drop Shadow Effect

Chapter 15: ADDING SOME POLISH (15 min)
1. Designing an HD Interstitial Graphic
2. Creating a Reflection
3. Creating a Transparent Gradient

Chapter 16: PRINTING, EXPORTING & PDF FILES (15 min)
1. Setting the Print Area with the Print Tiling Tool
2. Adjusting Basic Print Options
3. Format Options for Exporting
4. Exporting a PDF for Print

Chapter 17: WEB PREPARATION & EXPORT (16 min)
1. Using Pixel Preview & Align to Pixel Grid
2. Adjusting Anti-Aliasing on Type
3. Creating & Naming Slices
4. Saving for the Web
5. Credits

Bonus: Project Files (98.1 MB)



Instruction: Extract, Mount/Burn, Play Learn

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Dream Wave Meditation: Awaken Psychic Abilities - 2010

2010 | English | Audio CD in MP3/192Kbps | 86,8 MB


* Enter the Shamanic State of Consciousness
* Awaken Psychic Abilities
* Access profound insights

Listen to Dream Wave Meditation when you want to access higher levels of consciousness. Layered within the soothing sounds of ocean waves, Theta binaural beat frequencies transport you into the twilight of waking and dream consciousness known as The Shamanic State. This profound altered state of consciousness opens the gateway to expanded realms of awareness.

In The Shamanic State, dream-like imagery flashes before your mind’s and you have access to knowledge that exists beyond normal waking consciousness. As you regularly enter the mysterious theta state your mind will open to new worlds of awareness, insight and untold depths of inner peace.

Dream Wave Meditation will awaken dormant areas in your brain to expand awareness and reveal powerful mysteries of your mind.

This is the perfect program to deepen your meditation, awaken psychic abilities practice Self Hypnosis, and for Out of Body Experiences, Lucid Dreaming, and Dream Yoga.

Running Time: 60 Minutes
Track 1: Theta Waves and Ocean Waves


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YO! Sushi: The Japanese Cookbook

192 pages | Publisher: HarperCollins UK (September 3, 2007) | English | ISBN-10: 0007241283
YO! Sushi: The Japanese Cookbook brings YO!'s delicious Japanese dishes to the home and shows you how easy it is to make your own sushi and other Japanese fare. This eye-popping book includes YO!'s most popular dishes: california rolls, salmon maki, prawn yaki soba, and chilled roasted aubergines. Original recipes encourage readers to expand their repertoire and enjoy a range of flavorsome dishes. Learn to cook soy-marinated chicken, make healthy salads such as beetroot with sweet vinegar, and impress friends with red snapper rice.

Written by renowned Japanese food expert Kimiko Barber, this cookbook includes 120 delicious recipes. Forget complicated rolling or bizarrely named ingredients; Kimiko explains all the terms and shows how to make sushi rolls and other dishes through step-by-step photography. No recipe takes more than 30 minutes of preparation or requires special cooking techniques. The book is divided into six color-coded sections which reflect YO!s famous colored plates, taking the reader chapter by chapter from novice to samurai so that you can work your way up the rungs until you're rolling with gusto.

Review
'It is so well conceived that it will take you from novice to samurai in just a few mouth-watering steps.' The Sunday Business Post

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Vegetarian Times Presents Healing Foods Winter 2011 Cookbook

54 Easy Recipes for Winter Wellness

English | 100 pages | PDF | 25 MB
In the highly anticipated follow-up to last year’s newsstand-only special issue, the editors of Vegetarian Times bring you more healing foods, more expert health advice, and more wholesome recipes to inspire you to eat well and thrive all winter long.


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Sexopedia: Everything You Wanted To Know

 

272 pages | Publisher: DK ADULT | English | ISBN-10: 0789489589 | PDF
The new erotic encyclopedia from the world's best-selling sex writer.

Do people in different cultures approach sex differently? Why have certain sexual techniques survived for millennia? How does intimacy relate to sexual openness? Written by best-selling sex therapist Anne Hooper, Sexopedia contains everything you ever wanted know about sex and much, much more. Packed with sexy facts, an overview of sex throughout history, and a comprehensive catalog of sexual positions, this book is bound to expand a reader's sexual horizons and increase sexual satisfaction. From foreplay to fantasies and from the Kama Sutra to fetishes, this richly illustrated manual is guaranteed to both stimulate and inspire.

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The Bold Vegetarian Chef

Adventures in Flavor with Soy, Beans, Vegetables, and Grains



Wiley | English | ISBN: 0471448265 | 314 pages | PDF | 5,6 MB

Adventures in Flavor with Soy, Beans, Vegetables, and Grains

Youthful, exciting, and tickling the palate with flavor, West Coast vegetarian chef Ken Charney offers his lively take on vegetables, tofu, beans, and grains with over 200 recipes in The Bold Vegetarian Chef. Along with vibrantly seasoned, tempting food, Charney explains clearly how to work with key ingredients in the vegetarian kitchen, offering clear instructions and creative ways with soy, tempeh, and seitan, the wheat "meat." He also describes how to buy, store, and use any number of other vegetarian products. The Bold Vegetarian Chef presents a contemporary, upbeat take that makes vegetarian cooking as natural and easy as lifting a fork.

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Bike Repair & Maintenance For Dummies

Publisher: For Dummies | Date: 2009-02-09 | ISBN: 0470415800 | PDF | 11.5MB | 364 pages
By coupling step-by-step instructions and detailed photos and illustrations, Bike Repair & Maintenance For Dummies gives readers the information they need to keep their bikes in working order, often without taking it to the shop. Make your own repairs and maintain your bike like a pro.

Want to be your own grease monkey?

This plain-English guide gives you expert tips for keeping your bicycle in great condition and handling most repairs by yourself. You'll also see how to extend the life of your bike, increase your riding comfort, and improve safety through routine maintenance. No matter the make or size of bicycle, this hands-on resource has all the tips you need!

Get to know your bike — understand its parts and how they work together
Set up your repair area — assess your space and stock up on the tools of the trade
Handle common bike repairs — from tires to wheels, from brakes to the chain, get your hands dirty with routine repair procedures
Go beyond the basics — tackle advanced repairs involving the frame and suspension, pedals, and shifting and steering systems
Keep your bike wheeling along — perform preventive maintenance and annual tune-ups to keep your bike in good working order
Guarantee a great ride — from adjusting the handlebars to checking tire pressure, know the steps to take before you ride

Open the book and find:
What you can fix — and what you can't
How to handle breakdowns on the road
Ways to tune your bike for performance
Monthly and annual maintenance for your bike
Steps to take to ensure safety and comfort
Detailed photos and illustrations to guide you
How to store your bike long-term


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Ignore Everybody: And 39 Other Keys to Creativity

Publisher: Tantor Media; (August 3, 2009) | English | ISBN: 1400113393 | MP3@96 kbps | 2:00:29 | 82.79 Mb
When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog – gapingvoid.com – and a reputation for pithy insight and humor, in both words and pictures.

MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?

Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample:

• Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.
• If your plan depends on you suddenly being “discovered” by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.
• Don’t try to stand out from the crowd; avoid crowds altogether. There’s no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
• The idea doesn’t have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.

After learning MacLeod’s 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

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Start Your Own Business 2010

How to Plan, Fund and Run a Successful Business



Crimson Publishing (Nov. 13, 2009) | English | ISBN: 1854584898 | PDF | 230 pages
Famous entrepreneurs such as Richard Branson, Stelios and Sahar Hashemi have all started businesses and thrived during a recession: could you be next? Despite the downturn, it's still a great time to start a business, with less competition and better deals for everything from inventory, advertising and rent.

Start Your Own Business 2010 delivers essential information on how to start a business, make it a success, as well as offeruing advice on overcoming challenges including the changing economic outlook.

Be inspired by start up stories, and learn tips from the experts. With Start Your Own Business 2010 you can learn:
* which businesses do the best in a recession
* who is still lending finance and what they're looking for
* how to write a convincing business plan
* how to locate the most reliable suppliers
* how to use techniques to make sure you get paid
* how to attract customers and keep them coming back
* the best ways to promote your business

Start Your Own Business 2010 is a step-by-step guide that brings together the experience and expertise of Crimson, the business book experts, and startups.co.uk, the UK's most popular small business website which started in 2000 and now helps over 150,000 people every month. Small business owners and new businesses consistently rate startups.co.uk as the leading source of information for UK entrepreneurs.

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