Branding Demystified: Plans to Payoffs

Publisher: Sage Publications | ISBN: 8132102347 | January 7, 2010 | PDF | 268 pages | English
This book aims to dispel the cloud of these peripheral issues and clarify the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the prospects and the brands. With the help of India-based examples and illustrations, the book analyzes why brands have become indispensable in our lives. It communicates the key concepts of branding and branding strategy with an optimum degree of lucidity.

Download:- Hotfile

Chemical Composition of Everyday Products

205 pages | Publisher: Greenwood | English | PDF | 10 MB | ISBN-10: 0313325790
The chemical compositions of over 100 household product groups, along with 10 sample experiments, will show students how chemistry influences their everyday lives.

Review
Wide-ranging in scope, dealing with over 100 groups of products from health and medical to those associated with lighting and cleaning products to those described as 'lawn products'....[t]his book could usefully provide snippets of information to enliven lessons.”–School Science Review

“Both high school and college collections strong in chemistry will want to add this helpful analysis to their collection: over 100 groups of products receive attention to not only chemical composition, but historic product use, functions, and related issues. Ten lab exercises provide students with observation keys, making Chemical Composition of Everyday Products the perfect supplemental text for introductory chemistry courses. Easy to access and understand, relating to everyday materials from soap and cosmetics to baby products what more could one wish for?”–MBR Bookwatch\

Download:- Hotfile

McDonalds Secret Recipes

English | PDF | 2007
A brief description of 17 McDonalds Secret Recipes :

Mc Donalds - Arch Deluxe®
Mc Donalds - Big Mac®
Mc Donalds - Chicken McNuggets®
Mc Donalds - Hamburger®
Mc Donalds - McChicken® .....

Download:- Hotfile

Basics Design: Design Thinking

184 pages | Publisher: Ava Publishing (December 10, 2009) | English | PDF | ISBN-10: 294041117
Basics Design: Design Thinking is an introduction to the process of generating creative ideas and concepts. It indentifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. This focus on ideas and methods eschews an abstract, academic approach in favor of a useable approach to design as a problem-solving activity.

About the Author
Gavin Ambrose, a graphic designer, is the author and designer of books on branding, packaging, and editorial design. He lives in Kent, UK.

Paul Harris is a freelance writer, journalist, and editor, and an author on books about packaging design and design principles. He lives in Chile.

Download:- Hotfile

Mastering the Rubber Guard: Jiu-jitsu for Mixed Martial Arts Competition

Victory Belt Publishing | December 15, 2006 | ISBN-10: 0977731596 | 272 pages | PDF | 42.8 MB
In Mastering the Rubber Guard, Eddie Bravo, the only American to submit a member of the legendary Gracie family in jiu-jitsu competition, reveals the techniques and strategy of the Rubber Guard, a revolutionary system of grappling designed specifically for the street and mixed martial arts competition.

Through descriptive narrative and nearly a thousand color photographs, Bravo teaches dozens of unique moves and submissions. Widely regarded as not only the most offensive,but also the most defensive, guard game in existence, the Rubber Guard will change the way you view and play jiu-jitsu.

Download:- Hotfile