Web Analytics For Dummies

Description
Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover:

* What to expect from Web analytics
* Definitions of key Web analytics terms
* Help in choosing the right analytics approach
* How to collect key data and apply it to site design or marketing
* Techniques for distinguishing human users from bots
* Tips on using Google and other free analytics tools
* Advice on choosing pay and subscription services

A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.
From the Back Cover
Covers free and fee-based analytics tools

Don't miss another profitable opportunity — find out what works and what doesn't

Are you getting a decent return on the time and money you put into your Web site? Let this easy-to-follow guide help you find out! Two analytics experts guide you through choosing the right tools for analyzing your site, measuring your data, and making the changes that will boost your site's profitability without boosting your budget.

* Understand Web analytics lingo
* Find out what visitors do at your site
* Measure metrics that matter most
* Spot where your traffic comes from
* Reduce shopping cart abandonment

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Your Time-Starved Marriage: How to Stay Connected at the Speed of Life

Publisher: Zondervan | PDF | 192 pages
Feeling overscheduled and underconnected? Les and Leslie Parrott help couples make every moment together count. Practical, accessible, and easy to use, Your Time-Starved Marriage shows you how to create a more vibrant and intimate relationship by identifying and maximizing the combination of your two unique time styles.

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What the Buddha Taught: Revised and Expanded Edition

151 pages | Publisher: Grove Press | English | Average Customer Review: 4.4 out of 5 stars #

Amazon.com Review
Beneath the enormous umbrella of Buddhism, there is a diverse galaxy of customs and beliefs, but there is also a kernel of truth that every sect holds dear. Rahula Walpola, scholar and monk, discovers this foundation of Buddhism for us first through straightforward explication, never skipping over a point that has yet to be substantiated, then through translations from key scriptures. Logical and focused, these are the essentials of Buddhism; know them first, then move comfortably on to other Buddhist works.

From Library Journal
Rahula is a scholar monk who trained in the Theravadan tradition in Ceylon. His succinct, clear overview of Buddhist concepts has never been surpassed. It is the standard.

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Web Design For Dummies by Lisa Lopuck

Description
How many times have you visited a Web site and thought that you could do a better job if only you had the knowledge and skills? Or perhaps you have a great idea for a Web site but don’t know how to get started? What was once exclusively a task for professionals, Web designing, has become more accessible to amateurs, thanks to loads of handy software. With Web Design For Dummies, you will be able to design your own Web site like a pro.

Web design requires many programs to make a Website attractive and fun, including:
* Using Web editors like Dreamweaver
* Image editing tools like Photoshop elements
* Drawing utensils like Illustrator
* Background markup and scripting languages like HTML and CSS

This fun guide covers all of the topics that every aspiring Web designer should know.
This book offers advice on:
* Designing for your audience
* Building a solid framework for easy navigation
* Creating appealing graphics that work with the site
* Choosing the proper type and colors
* Tweaking the HTML to make everything work correctly
* Applying next-step technologies including Javascript
* Parlaying your skills into paid work

With expert guidance from Lisa Lopuck, a pioneer in interactive media design and the Senior Producer at Disney, you will be creating superb Web pages that will charm and impress all of your visitors!

From the Back Cover
Build your own eye-popping site design

Create a user-friendly site, design great graphics, and make updating easy

It can take a flock of folks to build, design, and maintain an out-of-sight Web site. Whether you're designing a site on your own or are a member of a design team, this updated guide will be your best assistant. Here's the scoop on planning, producing, choosing colors and fonts, managing content — even understanding a dollop of HTML.

Discover how to
* Assess the audience for your site
* Create an effective workflow
* Add sound, video, and animation
* Test your site for ease of navigation
* Build graphics that work
* Use frames, tables, and CSS

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