Emotional Intelligence: Why it can matter more than IQ - Audio Book

Audio Book Mp3 | 82 Mb
Is IQ destiny? Not nearly as much as we think. This fascinating and persuasive program argues that our view of human intelligence is far too narrow, ignoring a crucial range of abilities that matter immensely in terms of how we do in life.

Drawing on groundbreaking brain and behavioral research, Daniel Goleman shows the factors at work when people of high IQ flounder and those of modest IQ do well. These factors add up to a different way of being smart -- one he terms "emotional intelligence." This includes self-awareness and impulse control, persistence, zeal and self-motivation, empathy and social deftness.

These are the qualities that mark people who excel in life, whose relationships flourish, who are stars in the workplace. Lack of emotional intelligence can sabotage the intellect and ruin careers. Perhaps the greatest toll is on children, for whom risks include depression, eating disorders, unwanted pregnancies, aggressiveness and crime.

But the news is hopeful. Emotional intelligence is not fixed at birth, and the author shows how its vital qualities can be nurtured and strengthened in all of us. And because the emotional lessons a child learns actually sculpt the brain's circuitry, he provides guidance as to how parents and schools can best use this window of opportunity in childhood. The message of this eye-opening program is one we must take to heart: the true "bell curve" for a democracy must measure emotional intelligence.


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Critical Thinking Skills

Developing Effective Analysis And Argument



Palgrave Macmillan | English | ISBN:1403996857 | 264 pages | PDF | 15,3 MB
Critical Thinking Skills has taken the seemingly baffling art of analysis and broken it down into easy to understand blocks, with clear explanations, good examples, and plenty of activities to develop understanding at each stage. This easy to follow, step-by step guide to developing reasoning skills even applies the techniques to tasks such as reading, note-taking, and writing.

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Pay-Per-Click Search Engine Marketing: An Hour a Day - 2010

Sybex | Aug 2, 2010 | ISBN: 0470488670, 0470917199 | 432 pages | PDF | 10,7 MB
The complete guide to a winning pay-per-click marketing campaign

Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide.

Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results.
Successful pay-per-click campaigns are a key component of online marketing
This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants
Explains core PPC concepts, industry trends, and the mechanics that make a campaign work
Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models
Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network
Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected

Pay-Per-Click Search Engine Marketing: An Hour a Day pres the tools to make the most of this important marketing method.

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Windows 7 Secrets

Do What You Never Thought Possible with Microsoft Windows 7!
 

Wiley | English | Pages: 1080 | 2009-09-08 | ISBN 0470508418 | PDF

Tips, tricks, treats, and secrets revealed on the latest operating system from Microsoft: Windows 7

You already know the ups and downs of Windows Vista–now it?s time to learn the ins and outs of Windows 7! Internationally recognized Windows experts, Microsoft insiders, and authors Paul Thurrott and Rafael Rivera cut through the hype to pull away the curtain and reveal useful information not found anywhere else. Regardless of your level of knowledge, you?ll discover little known facts on how things work, what?s new and different, and how you can modify Windows 7 to meet your own specific needs.

A witty, conversational tone tells you what you need to know to go from Windows user to Windows expert and doesn?t waste time with basic computer topics while point by point comparisons demonstrate the difference between Windows 7 features and functionality to those in Windows XP and Vista.

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