Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer

456 pages | Publisher: Wiley (September 22, 2010) | English | PDF | ISBN-10: 047064164 | 10 Mb
Get the most out of Google's trifecta of tools and optimize your Web presence!

Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age.

Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you’re learning, and much more.

* Brings you up to speed on Google AdWords, Analytics, and Website Optimizer
* Shows how to use each tool individually—and then together as a powerful trio to track, analyze, and optimize your Web presence
* Topics include the basics of CPC (cost per click) and how to use Google's Ad Planner, the AdWords Editor, and conversion tracking
* Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more

Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.
From the Back Cover

Your playbook for a winning online marketing strategy
* Learn what to consider when building your online marketing game plan
* Navigate the Google AdWords interface and create winning campaigns
* Fine-tune your pay-per-click ads to score the right response
* Discover how different types of analysis can enhance your understanding of your site visitors
* Explore the technology of Google Analytics
* Plan and run various experiments to assess the effectiveness of your website
* Look into other useful programs and bring it all together for a targeted marketing blitz

What if there were secret plays that could exponentially improve your selling season? If all you had to do was learn to execute them? Google AdWords, Google Analytics, and Google Website Optimizer are inexpensive, effective, and — if you pay close attention to the coaching in this book — easy to master. Here's where you'll learn to create targeted search campaigns, capture vital information about your website's visitors, and fine-tune your site to improve conversion rates. It's what you need to make the playoffs in your field.

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The Secrets of Happily Married Men: Eight Ways to Win Your Wife's Heart Forever

Description
Haltzman begins this marriage guide for men by emphasizing the biological differences between men and women, arguing that traditional approaches to marriage counseling can devalue men and ignore immutable male qualities. Evolutionary biology along with explanations of the limbic system governing emotions provide the foundation for Haltzman's argument that much psychological dogma is possibly wrong, buoying married men by suggesting that it might be healthy "to keep your feelings to yourself" or that getting in touch with feelings is not a panacea for a better marriage. Then Haltzman, a psychiatry professor at Brown and operator of a Web site devoted to the "secrets of married men," launches his eight strategies with remarkable vigor. Despite the author's unorthodox theoretical groundwork, the strategies are commonsensical—make marriage your job, learn to listen, know your wife, aim to please. More important, they are extraordinarily well fleshed out and convincingly supported with useful "to do" lists and a multitude of examples. They will no doubt prove helpful to many men struggling to build a happy marriage.

Asserting that men have the power to fix their broken marriages because they are men, psychiatrist and marriage counselor Haltzman put together a guidebook that helps men give their wives exactly what they want and receive from them exactly what they hoped for the day they got married. Drawing on years of clinical experience and responses on his web site (secretsofmarriedmen.com), the author cites several "secrets" that differentiate the happily from the unhappily married men. Those who are satisfied have learned to listen to and know their wives; they aim to please and expect conflict and have learned to deal with it. Haltzman writes guy to guy, with anecdotes and humor. While it may be a challenge to get men to check out this book, it is highly recommended for all libraries.

MANLY MEN REST assured: You can hope to become a better husband without having to get in touch with your feminine side. Psychiatrist Haltzman doesn't ask men to change so much as to harness their best masculine strengths. Lively and entertaining, this broad guidebook provides Haltzman's insights illuminated by anecdotes from his online discussion forum for married men. The upshot: Men would do well to approach their marriages with the same commitment and sense of purpose that they bring to a job

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The Little Book that Saves Your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets

240 pages | Publisher: Wiley (August 4, 2008) | English | ISBN-10: 0470250046 | PDF | 6 Mb
If you’ve ever wondered how investors continue to see substantial market-beating investment returns with portfolios that just seem to grow and grow, The Little Book that Saves Your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets will reveal some secrets. David Darst, also known as Mr. Asset Allocations, shows you how to use savvy asset allocation strategies that you can use to invest like the rich do. This dynamic and easy-to-understand book allows you to rethink your asset allocation strategies and make the leap from mediocre to stellar returns.

Review
"My favorite is The Little Book that Saves your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets...Darst says to thrive financially today you must practice asset allocation, compiling a financial portfolio with assets that make money when the economy is doing well, but also including assets that make money when the economy slows down."
- Susan Rucci, BookPage, January 2009 Issue

The timing couldn't be better . . . with the markets entering bear territory and anxiety over the economy deepening across the country. But Darst's lessons are timeless: the importance of diversification, matching assets to goals and not "confusing a bull market for brains." He imparts them and quite a bit more in a highly readable little book that would make a great present not only for first-time clients and prospects but junior planners as well.–Financial Planning

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The Homeschooling Option: How to Decide When It's Right for Your Family

In this accessible and honest look at homeschooling, Lisa Rivero explores the diverse faces of homeschooled students and the ways in which it can help children with special learning needs. She corrects misconceptions through profiles of diverse families and addresses the changing and complex needs of children today. This book addresses the major questions parents are bound to have as they consider this option: socialization, curriculum, special needs arrangements, resources, and more.

Review
"A perfect book for parents looking for answers about homeschooling. We highly recommend." --Drs. Brock and Fernette Eide, authors of The Mislabeled Child

"This is a concise, easy-to-read presentation of all the challenges and concerns parents can have while deciding about The Homeschooling Option. This book will help families realize there are many more places for children to learn joyfully and effectively than either public or private schooling."--Patrick Farenga, President of Holt Associates, and co-author of Teach Your Own, The John Holt Book of Homeschooling
Praise for Creative Home Schooling:

"This book will at once reassure parents that they are not alone in this voyage."--David Albert, columnist, Home Education Magazine
"A solid, accessible, 'user friendly' guide packed with advice, information, ideas, and insights on homeschooling especially gifted children."--Midwest Book Review

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Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

335 pages | Publisher: Three Rivers Press (February 27, 2007) | English | PDF | ISBN-10: 0307341445 | 6.1 Mb
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to actionÑas well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:

The Eddie Haskell Ploy
Eminem’s Rules of Decorum
The Belushi Paradigm
Stalin’s Timing Secret
The Yoda Technique

Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular online language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

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Sauces and Dips (Quick & Easy)

67 pages | Publisher: Silverback Books | English | PDF | ISBN-10: 1930603622
Sauces — spicy, delicate, hearty or sweet — instantly transform meals and give distinction to the simplest foods. With this invaluable book, you’ll learn to make sauces and demi-glaces that rival expensive gourmet chef versions; how to instantly turn store-bought sauces into homestyle ones; troubleshooting cures for every sauce disaster; and the perfect sauce for any culinary whim.

About the Author
Elisabeth Doepp has been a reader for a number of large publishing houses and is specialized in nutrition and vegetarian food.
Christian Willrich is a well-known chef for several gourment restaurants and emphasizes organic food.
Joern Rebbe was trained in a Japanese hotel and is a specialist in Japanese and Chinese cooking.

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Real World Camera Raw with Adobe Photoshop CS5

480 pages | Publisher: Peachpit Press (July 30, 2010) | English | PDF | ISBN-10: 0321713095 | 28 Mb
Today serious photographers shoot raw images only. Real World Camera Raw with Adobe Photoshop was the first book devoted exclusively to the topic, explaining the advantages and challenges of using Adobe Camera Raw to produce magnificent images. Real World Camera Raw in Adobe Photoshop CS5 keeps pace with new directions in digital photography and raw image processing. Jeff Schewe, a contributor to the development of Adobe Camera Raw from its beginnings, updates Bruce Fraser’s bestselling book with insider knowledge of how new features let photographers optimize and convert images for the best results in Adobe Photoshop CS5.

Hands-on techniques show readers how to expose and shoot for raw image capture as well as use features such as the Adjustment Brush and the Graduated Filter and the new and improved Noise Reduction, Perspective Crop, and automatic Lens Correction. Readers will also learn how to use the latest version of Adobe Bridge to manage the thousands of images--and gigabytes of data--that result from shooting in raw.

This edition:
* Builds on the latest version of Camera Raw to extend control over your digital camera's raw file format to produce the best quality images.
* Shows you how to take advantage of new features in Adobe Bridge CS5 to select, sort, annotate, and edit thousands of raw images quickly and efficiently.
* Guides you in developing an efficient raw workflow incorporating Adobe Photoshop CS5, Camera Raw 6, and Bridge CS5

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