Social Networking Spaces: From Facebook to Twitter and Everything In Between

English | Publisher: Apress L. P., April 2010 | PDF
What the heck is Facebook? Twitter? Blogging? This book answers these questions and explains how to use a variety of social networking sites to keep in touch, stay in business, and have fun.

This book covers the main social networking "spaces," and introduces some of the ways people are enjoying them within a family or business context. It includes information on posting pictures, using add-ons, and working with Facebook and LinkedIn groups. It also covers the phenomenon of Twitter, including how it has grown and the road ahead.

This book also covers how you can use the various networks together, such as sending a Twitter message that updates your Facebook status, or exporting your LinkedIn contact list and using it to invite people to Facebook. It also includes discussion of how to use social networks for both personal and business use, and how to keep them separate.

* How to use Facebook, Twitter, and other social networking sites for family, friends, and business
* How to make your sites talk to each other
* How to make the most of social networking and stay out of trouble

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Save Your Brain: 5 Things You Must Do to Keep Your Mind Young and Sharp

224 pages | Publisher: McGraw-Hill; (March 19, 2010) | English | PDF | ISBN-10: 007171376X
Expert advice on how to ward off memory loss and dementia

Beginning with a diagnostic quiz to help you determine your overall brain health, and ending with meal plans and recipes for a brain boosting diet, Save Your Brain is an easy-to-follow comprehensive guide to getting the brain in the best shape possible, and keeping it there-for life!

Doing the daily crossword puzzle and drinking Ginko Biloba may not be enough in fighting off mental decline. Alzeimers and Dementia are on the rise but clinical neuropsychologist David Nussbaum presents a comprehensive 5-part program for keeping brains operating at their best and fighting off these debilitating diseases.

The author presents concrete, actionable tips to help you improve your:
* Physical
* Mental
* Social
* Spiritual
* Nutritional

This is a complete system for getting the brain in the best shape possible and keeping it there for life. Our brains can remain as strong and as sharp at seventy as they were by twenty by following Dr. Nussbaum's 5 essential steps.

About the Author
Paul David Nussbaum is a clinical neuropsychologist who specializes in aging across the lifespan and brain health. He lectures nationally and internationally on the human brain, brain-behavior relations, diseases of the brain, and brain health promotion.

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Real Leaders Don't Do PowerPoint: How to Sell Yourself and Your Ideas

Crown Business | 2009 | ISBN: 0307407705 | 256 pages | PDF
Think about the most powerful speech you’ve ever heard a leader give. What made that speech–and that speaker–memorable was likely a mix of authenticity, stage presence, masterful delivery, and–above all–an inspirational message.

Nobody ever walked out of a great speech saying, “I loved the way she used PowerPoint.” Yet, all too often, speakers rely on tools like it to carry them through a presentation.

Real leaders speak to make a difference, to promote a vision, to change the way people think and feel and act. Their ability to lead goes hand in hand with their ability to get their message across, no matter what size audience they’re addressing. Drawing on his years of experience in coaching executives, Christopher Witt shows not just how to make a speech but why and when you should make one. His practical advice on how to take your game to the next level includes:

• You are the message. Who you are–your character, experience, values–shapes the message your listeners hear.
• Content is king. Delivery is important, but it is only the helpful–or unhelpful–servant of your message. So build each speech around one, and only one, “Big Idea.”
• A confused mind always says no. When you want your listeners to say yes, you’ve got to make them understand what you want them to do and why they should care.
• Dare to do the unexpected. Leaders know the rules, and they know when, why, and how to break them.

In chapters that can be read in five minutes or less and in a book that can be gone through in one sitting, Witt shows you how to become more confident, more commanding, more compelling speakers. But this isn’t just a book about speaking. It’s about leadership and about how people–CEOs and PTA presidents, small business owners and sales reps, middle managers and techno geeks–can present themselves and their ideas with greater impact.

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Public Relations Strategy, 3rd Edition - 2010

Publisher Kogan Page, 2010 | PDF | English | 12.7 Mb
This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. It links models and theories of strategic management to the PR function.

The new edition includes more material on corporate reputation, research methods, public affairs, and information management.
Aimed at both practitioners and students, this book will help readers relate the day-to-day work to overall corporate policies and planning.

About the Author
Following a successful career in media and industrial/commercial public relations, Dr. Sandra Oliver currently teaches and researches at Thames Valley University in London. She is founding editor of "Corporate Communications" journal and formerly served as chair of the International Public Relations Association.

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Eating Well for Kidney Health: Expert Guidance and Delicious Recipes

Class Publishing | 2008-11-01 | ISBN: 185959204X | 220 pages | PDF | 12 MB
This book is about eating, drinking and good food. It is full of quick, simple and great-tasting recipes for people with chronic kidney disease (CKD), along with their friends and families. Our focus is on healthy eating and why this is so important in preventing and treating CKD. We want to show people living with CKD that eating for health can be an easy and effective way to improve their chances of living long and active lives.The book is divided into two sections. The first gives some factual information about food and nutrition in relation to kidney disease. The second includes over 50 delicious recipes to show you that eating can still be pleasurable.

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101 Facts You Should Know About Food

224 pages | Publisher: Icon Books Ltd (18 Jan 2007) | English | ISBN-10: 1840467673 | PDF | 11.4 Mb
The author of the essential read "Everything You Need to Know: Bird Flu" presents 101 things you really should know about the food you eat...The way fast food changes brain chemistry can make it as addictive as heroin. Eating less could be the best way to stop growing old. 47 per cent of broiler chickens sold suffer from crippling bone disorders. A typical family throws away 30-50 kg of food packaging a month. From the extraordinary distance our food can travel to reach our tables to the remarkable benefits of eating avocados, John Farndon shows the amazing, often shocking, truth behind the food we eat. Covering everything from the big businesses that control food production around the world to the dangers of food dyes, this book reveals the complex facts behind the simplest of meals. Find out just what GM food is and why you may eat it unknowingly, how food gets its flavour, how some foods are not as nutritious as they should be, how bringing exotic foods to your table may literally cost the Earth, and much more. This is an essential guide to the facts behind food, the one vital thing in your life besides air and water - and the world's biggest business.

About the Author
John Farndon is the author of many popular reference books on a wide range of topics, including Icon's acclaimed book Everything You Need to Know: Bird Flu, which received widespread national and local media coverage. He has written for publishers including Penguin, Dorling Kindersley, Heinemann, Hodder and Thames & Hudson. He lives in London.

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