E-mail Etiquette: Are We Using It Right?

Marshall Cavendish Corp/Ccb | 2009 | ISBN: 981261673X | 184 pages | PDF
E-mail is one of the greatest inventions of our lifetime phenomenally affecting the way we communicate. Reading, writing and managing e-mail is taking up an increasing amount of our time. But are we using it right? E-mail can be used to stay in touch whether we are traveling or working from home. Perhaps we can relax standards when it comes to personal e-mails, but e-mailing for business purposes has reached a new dimension. People whose jobs never used to involve writing skills are now replying dozens of e-mails each day. But under such pressure to respond quickly, what happens to the quality of the messages exchanged? The bottom line remains: just as body language helps you to making an impression in person, what you write and how you write it affects what people think of you and your organisation. Be it a thank you note, a meeting reminder, a proposal or a sales pitch, a well-written message that looks and sounds professional will make it easier for people to want to do business with you. It will help people feel good about communicating with you and help you achieve the right results.

About the Author
Shirley Taylor has established herself as a leading authority in modern business writing and communication skills. She is the author of six successful books on communication skills, including the international bestseller, Model Business Letters, E-mails and Other Business Documents, which is now in its sixth edition, having sold almost half a million copies worldwide.
Shirley conducts her own popular workshops on business writing and e-mail, as well as communication and secretarial skills. She puts a lot of passion and energy into her workshops to make sure they are entertaining, practical, informative, and a lot of fun.
Having learnt a lot from her workshop participants over the years, Shirley has put much of her experience into the pages of this book. She s delighted that it will be one of the first to be published in ST Training Solutions Success Skills series.

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The AMA Handbook of Business Writing: The Ultimate Guide to Style, Grammar, Punctuation, Usage, Construction, and Formatting

AMACOM | 2010 | ISBN: 081441589X, 0814415903 | 637 pages | PDF | 5,5 MB
Just because you're not a born writer doesn't mean you should settle for less than perfect business documents. After all, every piece you write reflects directly on the quality of the product or service your business offers. Now, this helpful guide takes the guesswork out of more than 50 commonly used business documents, including: Reports Proposals; Business plans; Presentations; Press releases; Memos; Email Newsletters; Collection letters; and, Sales materials. Arranged alphabetically and cross-referenced for easier use, the book presents clear examples of how to (and how not to) create winning materials every time. The authors' step-by-step instructions begin with an overview of the writing process, from preparation and research right through to final review and publication. Sample documents show you how your pieces should look and read, and close to 300 individual entries cover key points of grammar, style and spelling, and present strategies for writing more clearly, avoiding bias, eliminating cliches, and much more

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Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

Publisher: Butterworth | PDF | 256 pages | English
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.

Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.
Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:

* Defining and implementing a wireless marketing strategy
* Making sense of what can be a technically and commercially confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world

Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
* Defining and implementing a wireless marketing strategy.
* Making sense of what can be a technically and commercially.

confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world.

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Critical Choices That Change Lives - How Heroes Turn Tragedy Into Triumph

Description
Have you ever wondered why some people can survive and prosper in the midst of adversity while everyone else around them crumbles?

Dan Castro conducted ten years of research into the lives of thousands of people throughout history who overcame extreme obstacles. He wanted to know if they were following any kind of pattern that could help explain their success. After ten years, Dan concluded that they are following a pattern, and that this pattern is both observable and exlpainable. In CRITICAL CHOICES THAT CHANGE LIVES, Dan put the best of the best stories side by side so others could see the same patterns he saw.

You will learn:
• The patterns that heroes have followed for thousands of years to turn tragedy into triumph.
• The three reasons why heroes thrive under pressure while others crack.
• What heroes choose to focus on in the heat of the battle.
• Why heroes choose their own beliefs even when the evidence looks grim.
• How heroes choose their own expectations when everyone else's expectations are low.
• The three critical choices that turn ordinary people into heroes.

"Make a critical choice. Read this book and change your life." — Robert G. Allen, New York Times bestselling author of Creating Wealth.
"This is an amazingly powerful book that can change your life from the moment you read it."—Jack Canfield, co-author of the Chicken Soup Series.
"I love this book! It is brimming with uplifting stories and concrete, historical principles for turning tragedy into triumph."—Best-selling author Susan Jeffers, Ph.D.

Review
"Make a critical choice. Read this book and change your life."
-- Robert G. Allen, #1 New York Times bestselling author of Creating Wealth and Nothing Down

"This is an amazingly powerful book that can change your life from the moment you read it."
--Jack Canfield, co-author of the bestselling Chicken Soup for the Soul series.

"I love this book! It is brimming with uplifting stories and concrete, historical principles for turning tragedy into triumph."
-- Best-selling author Susan Jeffers, Ph.D., whose books include Life Is Huge! and Feel the Fear and Do It Anyway

"Dan Castro offers weighty and timely advice for anyone facing difficult decisions. Thoughtful and profound."
--Laurie Beth Jones, bestselling author of Jesus, CEO, The Path and Jesus, Inc.

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Your Money or Your Life

William Morrow | PDF | 288 pages | 12.75 MB
As the host of Fox News Channel's Your World with Neil Cavuto and Cavuto on Business, Neil Cavuto reports on today's most influential business leaders and newsmakers. His great talent is to get beneath the issues, connecting people to the events that define them and changing the way that Americans think about their money. Ending each show with a provocative, insightful commentary, Cavuto stirs people to see the world in a new light, calling on them to think beyond the stories at hand and challenging people to reevaluate the world that they live in.

In Your Money or Your Life, Cavuto compiles the best of these commentaries in one volume, creating a collection that is at once witty, thought-provoking, and inspiring. Covering a variety of topics—from remembering life before 9/11, to providing tips for empty nesters—Cavuto presents a wry yet evocative look at our world, one that speaks to the heart of the American condition. Spanning one of the most tumultuous decades in memory—from the wild and chaotic Clinton years through the sobering challenges of the War on Terror—Cavuto's words offer a window into our America at its best and its worst.

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The Cyber Spellbook: Magick in the Virtual World

New Page Books | | 190 pages | PDF | 1,6 MB
From creating virtual sacred space, to using your microwave and cellular phone for spellcasting this book is the ultimate hands-on companion for technowitches everywhere. Shows how to effectively marry all the magickal potential and powers of modern mechanical gadgetry with traditional metaphysical using humor, wisdom, and old-fashioned creativity. Designed specifically to bring yesterday's insights and modern wonders back into balance. Within these pages technology does not mean the loss of spirituality or a magickal focus. Rather, it becomes the focus! The book includes: cyber spells by theme (love, health, joy), user-friendly techno-focals, cyber dedications, virtual visualizations, proactive computer conjurings, directions on how to make an online Book of Shadows, and much, much more.

Review
Mixing modern technology with witchcraft, Sirona Knight (A Witch Like Me) and Patricia Telesco (An Enchanted Life) offer Cyber Spellbook: Magick in the Virtual World. Although thousands of Wicca enthusiasts use the Web daily for research and to meet people, they may not realize their computer's witchcraft-related properties. For example, a keyboard can represent "creative flow," with the "delete" key an instrument for banishing and the "shift" key helping one shift between the ordinary and magickal worlds.

The authors explain ways to integrate technology (from cell phones to lawn mowers) with spells, making this a truly up-to-date Wicca resource.

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The Communication Problem Solver: Simple Tools and Techniques for Busy Managers

AMACOM | 2009 | ISBN: 0814413080 | 272 pages | PDF
Managers need top-flight communication skills to keep their staffs productive and collaborative. But often, those who manage lack the ability to get things back on track once miscommunication occurs. This book helps readers analyze their communication skills and challenges and explains how they can use simple problem-solving techniques to resolve the people issues that derail productivity at work. Easily accessible and filled with real world management examples. This no-nonsense guide is packed with practical tools to help any manager be immediately effective, as well as a handy list of common communication problems and corresponding solutions.

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African Mythology A to Z (2nd Edition) 2010

Chelsea House Publications; 2 edition (April 2010) | Pages : 176 | PDF | English
The African continent is home to a fascinating and strong tradition of myth, due in part to the long history of human habitation in Africa; the diversity of its geography, flora, and fauna; and the variety of its cultural beliefs.
African Mythology A to Z, Second Edition is a readable reference to the deities, places, events, animals, beliefs, and other subjects that appear in the myths of various African peoples. For the first time, this edition features full-color photographs and illustrations.

Content:
Introduction
Map of Modern Africa
Countries and Tribal Regions
Time Line of African History
A-to-Z Entries
Selected Bibliography

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700 Places to Volunteer Before You Die: A Traveler’s Guide (2010)

English | PDF | Dog's Eye View Media (July 1, 2010) | Pages: 532
From the creator of The Voluntary Traveler: Adventures from the Road Best Traveled and The Volunteer Before You Die(tm) Network, 700 Places to Volunteer Before You Die: A Traveler's Guide (700) is the definitive guidebook on voluntourism, offering readers the most diverse listings of global volunteer projects available! `700' Includes:

* Tips from voluntourism industry leaders on what makes a good volunteer
* Advice from renowned travel writers, as well as serial volunteers on how to on select the right project for your personal voluntary style
* Coverage of issues facing voluntary travelers such as to pay or not to pay to volunteer
* Detailed project description of 750+ global philanthropic travel opportunities and hundreds of additional resources by region
* An extensive index of projects allowing readers to compare available opportunities at a glance by skill, region and type of travel

`700' presents options and inspirations for every style of traveler: budget, families, teens, humanitarian, wildlife, education, conservation, builders, tour combos, business, skilled, unskilled... Simply put, `700' is an introduction to awe-inspiring possibilities and a new way of experiencing the world!

About the Author
Zoologist Nola Lee Kelsey is the author of seven books, the creator of The Voluntary Traveler and the maniacal queen bee behind The Volunteer Before You Die(tm) Network, in charge of fluttering about and pollination every aspect of the network's blog, podcast, Facebook page and Twitter posts while making everyone around her a little bit nervous.

Over the past two decades Nola has worked as a dog caregiver for Best Friends Animal Society (Nat Geo Channel's `Dogtown'), a reptile keeper, marine park trainer, penguin handler and a wildlife rehabilitator. She is also a self-confessed serial volunteer for global animal rescue organizations.

As she has meandered the globe, her humor and travel articles have appeared in hundreds of diverse publications from Reptiles Magazine to The Bangkok Post Over the course of her life, Kelsey has been bitten by just about everything - twice! The final culprit was the writing bug. (According to Kelsey, this distant relative of the travel bug actually pumps ink into your veins while sucking your wallet dry.)

Kelsey is also a professional speaker and a published photographer with (and this is the only part that matters) a passion for educating people about volunteer travel opportunities.

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Red Fire Branding: Creating a Hot Personal Brand so that Customers Choose You!

Happy About | 2010 | ISBN: 1600051731, 160005174X | English | 252 pages | PDF
How do you create a hot personal brand and have customers for life? What is the key to making your brand synonymous with success? 'Red Fire Branding' focuses on how to implement branding techniques to make your brand sizzle and your name unforgettable.

In 'Red Fire Branding,' Liz Goodgold directs her works towards the business-to-business market to help small business owners, entrepreneurs, sales professionals, or anyone who is looking to create an indelible image. She offers quick and easy techniques that business owners can learn today and implement tomorrow by presenting readers with immediate, actionable solutions coupled with in-the-trenches insights delivered in a concise and cut-to-the-chase format.

This book will spark new ideas that will drive sure-fire results. Learn the super hot secrets and blistering business concepts that have brought success to athletes, authors, consultants, newsmakers and even chefs. Discover how other entrepreneurs and executives have managed to add spice and interest to their brands while winning and keeping new customers and clients. Buy this book today!

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501 Questions and Answers for Company Secretaries and Company Directors

Thorogood | 2009 | ISBN: 1854186736, 1854187295 | 296 pages | PDF
Everything the Company Director or Company Secretary needs to know. This extensive new reference work covers every topic of relevance for the Company Secretary and Company Director. It provides structured answers and expert guidance on a vast range of frequently asked and less frequently asked questions. Clearly arranged and written in a no-nonsense, jargon-free style, this book offers concise, useful and practical answers through a wide variety of day to day business scenarios encountered by Company Directors and Company Secretaries. A goldmine of information, it will prove indispensable not just to Company Directors, Secretaries and their support staff but also to lawyers and accountants. Fully up to date with the latest law including the Companies Act 2006, which comes into fruition on the 1st October 2009, this work is straightforward and accessible. Ultimately, it will enable its readers to create savings in time and professional fees, by avoiding those costly mistakes through its easy to use reference system.

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Listening and Human Communication in the 21st Century - 2010

315 pages | Publisher: Wiley-Blackwell; New edition (March 23, 2010) | English | PDF
Bringing together top listening scholars from a range of disciplines and real world perspectives, Listening and Human Communication in the 21st Century offers a state-of-the-art overview of what we know and think about listening behavior in the 21st century.

* Introduces students to the core issues listening theory and practice
* Includes student friendly features such as editorial introductions to each section and questions for further reflection at the end of each chapter
* Discussion ranges from historical perspectives to present theory, to teaching and performing listening in the classroom, in health care, and in corporate settings

Review
"The book describes and grounds the listening research process and findings in broad brush strokes that all can follow. It’s the most comprehensive view of the listening field since Duker." Charles Roberts, East Tennessee State University

"Wolvin’s new text is long overdue. It provides an excellent introduction to listening theory and research – past and present – qualitative and quantitative. For those new to this area, this text is a must read." Debra Worthington, Auburn University

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