Saturday, October 16, 2010

The Fat-Burning Bible: 28 Days of Foods, Supplements, and Workouts that Help You Lose Weight

Image

English | 288 pages | PDF
Ideally, being healthy isn't just about being a certain weight: It's about having all the systems of your body performing at optimum levels for as long a time as possible. Mackie Shilstone, in his role as medical advisor to professional athletes, presents a complex plan in The Fat-Burning Bible that incorporates supplements, sleep and stress management alongside the standards of diet and exercise.

The first section of the book helps you establish your honest starting point--it's easy to be at an acceptable weight but have unacceptably high fat percentages, cholesterol or blood sugar. Establishing this point involves a fair amount of measuring and math, and includes checklists that will help you identity potential concerns like Syndrome X or thyroid problems.

Diet and nutrition follow; the section encompasses fairly complex suggestions on intake percentages as well as simple meal plans and recipes. Portion control figures highly--it's back to the old 'four ounces of skinless chicken breast' as a basic building block. A short section on supplements refers in a general way to recent research, but is more of an introduction than complete system. More time is devoted to the exercise program, but this could be more complex than a typical dieter feels ready for. Clear photos show off specific exercises, but they require regular trips to the gym or a set of dumbbells at home. The last section, which Shilstone suggests photocopying, is a day-to-day journal that allows you to check off goals and note areas for further work. It's a helpful tool, but also requires a fair amount of dedication.

Ultimately, this book seems designed for those who are already fairly fit, but are hoping to achieve a more ideal version of good health. It could be especially helpful for amateur athletes--if you're prepping for a marathon or other big event, this might be just the tool you need. Jill Lightner --This text refers to the Hardcover edition.

Review
This four-week plan is based on boosting the metabolic rate. Although Shilstone identifies various foods as being able to "burn fat," a misleading concept, still the diet, recipes, and exercise plans are reasonable and not dangerous in any way. The author of Lose Your Love Handles and Maximum Energy for Life, Shilstone has worked with heavyweight champions Michael Spinks and Roy Jones Jr. This guide, although it includes a diet for women, will appeal primarily to men.

Download:- Hotfile

The Essential Guide to Mystery Shopping: Make Money, Shop, Have Fun, Get an Insider's Guide to Success

Image

132 pages | Publisher: Happy About; First edition (June 15, 2009) | English | PDF | ISBN-10: 1600051308
Mystery shopping has been around for a very long time, yet it still mystifies most. This book is written to help take the mystery out of this job and get you started right away. This is a step-by-step guide to starting, performing and reporting your mystery shops.

You will find a legitimate company list, companies that will not charge you to work for them. Websites, types of shops the companies perform and company expectations. You will find where to look for support as well as where to talk with other shoppers. This book is an essential guide for you to start mystery shopping and making money right away.

Whether you range in age from teenager to senior, you can be a mystery shopper. Everyone is looking for ways to increase their income, but with jobs so limited, it is very hard. This book will teach you where to go to eat, how to shop at your local grocery store, get gas and other necessities and be paid for it or at least get your money back.

"'The Essential Guide To Mystery Shopping' is the best book on mystery shopping to come along in years! I couldn't put it down once I started reading! After seven years as a mystery shopper, I found myself nodding my head in agreement at the suggestions. It's a must have for mystery shoppers." Paula Kutka, Mystery Shopper, Houston, TX

Download:- Hotfile

Great Web Typography

Image

338 pages | English | PDF | 54 Mb
* Demystifies Web typography by revealing the secrets of professional developers!
* Shows how to find, select and implement Web typography that will give any site a slick, professional look!
* Demonstrates how to use Cascading Style Sheets and other technologies to control the way type appears on any browser!
* Describes how to make beautifully design sites download super-fast.
* Shows how to set type that wraps around images and other objects on the page.
* Provides professional secrets for increasing type legibility.
* Provides recipes for type special effects that will "wow" site visitors and ensure that they come back for more!
* Includes real-world case studies and examples from top companies.
* Includes interviews with top Web design experts and Web type gurus.

From the Back Cover
"I’m betting you’ll be as glad as I am to have this on your shelf!"
–Nick Bradbury, creator of HomeSite and TopStyle

When it comes to great Web sites, looks really ARE everything…

When you design a page for print, you control the size of the paper and the placement of the elements. But on the Web, the size, resolution, fonts, and even the layout of your page can vary with the browser and the system used to view your site. In this lavishly illustrated guide, Web designer Wendy Peck shares the secrets the professionals use to resolve those problems and create eye-catching Web typography that looks as good when viewed with Explorer 4 on a vintage PC as with Netscape 7 on a flat-screen iMac.

Includes a companion Web site featuring examples from the book and more.
* Understand how Web type works and learn why you should avoid certain variations
* Create and use cascading style sheets (CSS) to control type, and learn why they work better than HTML type control
* Work with text in any HTML editor or graphics program, including Fireworks, Photoshop, Dreamweaver, and Flash
* Avoid the top ten typography errors
* Learn the secrets of top Web designers, including typographical special effects, CSS, function versus form, and more
* Explore ways to create that "wow!" factor using graphic type

Download:- Hotfile

Everything I Know about Marketing I Learned From Google - 2010

Image

McGraw-Hill; 1 edition | 2010 | ISBN: 0071742891 | English | 341 pages | PDF
In Everything I Know about Marketing I Learned from Google, digital marketing guru Aaron Goldman shares 20 lessons from the world’s most ubiquitous brand to help you better engage your customers and prospects.

You’ll learn how to do everything from initiating digital “conversations” with customers to testing and quantifying your efforts. In addition to his expert insight, Goldman delivers case studies featuring some of the world’s most innovative brands that have integrated lessons from Google into their own marketing strategy. You’ll see how:

- Apple is Googling its customers to remain relevant to their passion points
- GE is Googling its marketing plans by selling altruism
- Threadless is Googling its products by tapping the wisdom of crowds
- Barack Obama Googled his way to the top of the political ladder

And now you, too, can Google your business to build meaningful connections with more customers than ever!

Download:- Hotfile

Brand New Justice: How Branding Places and Products Can Help the Developing World

Image

Publisher: Butterworth-Heinemann; 2 edition| ISBN: 0750666005 | Pages: 192 | PDF | 12,1 MB
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price.

The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process.

Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance.

Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.

* Controversial and thought-provoking analysis of issues that are central to 21st century economic thought; radical new thinking on wealth-creation in the developing world.
* Unites world-class branding and marketing knowledge with an emerging-market development agenda.
* Concrete answers to the problems of anti-capitalism, medium level poverty and the brand backlash; a way for the marketing and advertising industries to regain respect and a more positive reputation

Download:- Hotfile.com