288 pages | Publisher: Wiley | English | ISBN-10: 0471249750 | PDF | 6,3 MB
In today’s information-based economy, the smart use of technology isn’t just important in competing for and winning business, it’s essential. Yet most in sales leverage only a fraction of what computers and the Internet offer. Too many choices and too little time make the job difficult, if not impossible.
Winning Clients in a Wired World solves the problem--with step-by-step guidance on making the most of the technology you use every day to find, win, and keep clients.
Written in plain English and based on twenty years of field-tested experience with people and organizations of all sizes, Winning Clients in a Wired World lays out systematic approaches to instilling greater loyalty in those who buy from you, getting in front of more of the right prospects, and minimizing the time you spend on day-to-day routines so you can make more money, enjoy more freedom, and build more value into your business.
Its pages are packed with practical, inexpensive strategies you can employ immediately to reach the next level of success. In it, you’ll learn how to:
* Keep critical information at your fingertips
* Achieve breakthroughs systematically
* Work the Web for all it’s worth
* Build relationships through better communication
* Present yourself professionally
* Automate time-consuming tasks
* Get the help you need to succeed
Together with its companion Web site, winningclientsinawiredworld.com, this book provides the ingredients you need to win and keep business in today’s crowded marketplace. (And registering at the site ensures you’ll be kept abreast of future innovations when they occur.)
Whether you work alone or manage a sales force of thousands, Winning Clients in a Wired World outlines what you need to know to capitalize more fully on the resources at your disposal. It’s the book you’ve been waiting for.
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