The Value of a Good Idea

Protecting Intellectual Property in an Information Economy



430 pages | Silver Lake | ISBN: 1-56343-745-X | PDF
The book has been a category bestseller on the Kindle ebook platform. And you can read excerpts at GoogleBooks.

Here's what one amazon.com reviewer wrote about THE VALUE OF A GOOD IDEA:

This is an amazing book. I've bought and read dozens of books on IP issues: copyrights, trademarks, trade secrets, customer lists, etc. I'd never found one book that dealt with everything until one of my clients suggested this one. It's long but thorough. It's written in plain English. And it's especially good on trade secrets, proprietary information and things like customer lists.

Specifically, the book includes chapters that discuss:

· copyright infringement
· enforcing copyrights and discouraging their abuse
· trademarks and trade dress
· infringement versus trademark dilution
· "fair use" of copyrighted material or trademarks
· how patents differ from copyrights and trademarks
· what constitutes a trade secret
· how the business concept of "branding" fits in intellectual property law
· how rights to privacy and publicity can affect intellectual property
· how the explosion of internet Web sites have put pressure on intellectual property law
· how damage to reputation works
· how "metatags" and other Internet ID tools work

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