Social Media Marketing All-in-One For Dummies

Fo r Du mmies (September 21, 2010) | ISBN: 0470584688 | 840 pages | PDF | 17,4 MB
Everything your business needs for a successful social media campaign

Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways.

Lena West is a consultant who helps her clients develop a social media strategy uniquely designed for their businesses. She offers her techniques and advice to help your business develop and manage a strategy, solicit buy-in from upper management, engage influencers, and evaluate the results.

* Customers of every business are already communicating on social media sites; an effective marketing strategy today must include these venues
* Author Lena West is a recognized expert and consultant in social media marketing
* This guide offers professional advice on developing and managing a social media strategy that uses all the hottest tools
* Self-contained minibooks cover creating a strategy; blogging, podcasting, and vlogging; successful tweeting; establishing a Facebook presence; using MySpace; marketing through LinkedIn; other social media tools; and measuring success

In the fun and friendly For Dummies style, Social Media Marketing All-in-One For Dummies arms you with the information you need for successful social media marketing.

Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.

* Find the business side — explore the variety of social media options and research where your target audience hangs out
* Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity
* Establish your presence — start a blog or podcast to build a following
* Follow and be followed — find the right people to follow on Twitter and get them to follow you
* Fan out — showcase your company with a customized Facebook business page
* Follow up — use analytics to assess the success of your social media campaign


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