The HIP Investor: Make Bigger Profits by Building a Better World

Publisher: Wiley (April 26, 2010) | ISBN: 0470575123 | English | 352 pages | PDF
A new breed of investing that combines making more money and making a difference

First there were the "Profiteers," investors who sought to make money regardless of the cost to society. Then came the "Do-Gooders," investors who avoided "bad" companies and supported "good" ones, based on philosophy over financials. Now this book introduces a brand new breed of investor: The HIP Investor.

Written for those who want to profit handsomely while also building a better world, it will help you discover companies that are boosting the bottom line by solving key human needs through innovative products and services-benefiting customers, engaging employees, and delivering sustainable, profitable growth for their investors. That's the Human Impact + Profit, or HIP, approach.

In The HIP Investor, R. Paul Herman-creator of the HIP methodology-introduces a revolutionary system that allows investors to profit and make a positive impact. It values measurable results over policies and philosophies, and shows how higher-performing companies can deliver both human impact and profit for shareholders. This book

• Provides a compelling, easy to use "investor tool-kit" so you can quickly "HIP" your portfolio
• Reveals the three questions you should ask when looking for a company to invest in
• Illustrates how world problems can be solved for profit by companies and investors making informed decisions

You can make money while making a difference, and The HIP Investor is here to show you how.

The author has developed an approach to investing that is HIP: human impact + profit. Which means that you, as an investor, can make informed decisions, based on defined criteria, about investing in companies that demonstrate social responsibility and MAKE A PROFIT at the same time. There are already funds out there that invest in socially-responsible companies, but they aren't always successful in terms of making money.

This book is a slow read, because it's very dense with a lot of information, facts, figures, and charts. I suggest you take the time to absorb it. You may be surprised at the companies that are named as good ones, like Walmart and Starbucks, which many people like to denigrate. The choice of Toyota, however, may have to be revised for the next edition.

What really strikes me is how positive the author is about investing as a force for good in the world. It's an optimistc message, which seems especially needed now in the present economic climate. After reading this book, I want to recommend it to everyone I know.

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