256 pages | Publisher: McGraw-Hill; (March 26, 2010) | English | PDF | ISBN-10: 007163844X
Master today’s most powerful marketing tool for instant customer engagement!
Today’s customers have no patience for a long-winded marketing pitch. What they want is useful and engaging information—in 140 characters or less. The most successful campaigns these days are short, sweet, and right to the point.
Get Rich with Twitter reveals the secrets of using the most popular and fastest-growing microblogging tool to reach customers more effectively than ever before—at a fraction of the cost to you. Learn how to:
* Establish a solid foothold in the Twitterverse
* Build a following of loyal, active customers
* Craft engaging and effective messages (tweets)
* Monitor all Twitter activity concerning your business
* Develop a sure-fire viral marketing campaign
You don’t need to do a big song and dance to get customers interested in your product. Simply give them a tweet. They’ll hear you loud and clear.
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