Diversification Strategy : How to Grow a Business by Diversifying Successfully

 















Kogan Page (2009) | English | ISBN-13: 978-07494-56641 | 225 Pages | PDF | 5.98 MB

Diversification is a topic that raises its head in tough and turbulent economic times and is seen as an important option for growth. Out of necessity it is now back in the management agenda.

Diversified organizations are everywhere - in the private, public and not-for-profit sectors. With diversification comes complication, and if the varied activities of these organizations are not carried out effectively, their very diversity can lead to major inefficiency or even corporate failure.

"Diversification Strategy" establishes a blueprint for successfully managing diversification. The emphasis is on what successful and unsuccessful diversifiers do, as well as on the effective practices of focused firms. Using illuminating case studies, it analyzes the whole process in detail and describes the seven characteristics of successful diversifiers. It offers best-practice guidance for successfully managing diversified organizations and the business units within them.

Graham Kenny has contributed to Diversification Strategy: How to Grow a Business by Diversifying Successfully as an author. Graham Kenny is the Managing Director of Strategic Factors, a company specializing in strategic planning and performance measurement. For the past eighteen years, he has consulted and conducted public seminars on these topics for a multitude of organizations over a wide range of industries. He has also had numerous articles published in management journals throughout the world


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