Audible Ltd | English | June 2010 | ASIN: B003RYCPM2 | Audio Mp3 32Kbps | 212 MB
Winners and Losers tells the stories of some of the most innovative businesses of recent times, explaining how a few succeeded in creating and dominating entirely new markets while so many others die in today¹s ferociously competitive online era.
Explaining clearly, with many interesting examples, what contributes to success and failure in creating and developing a company. Levis shows how companies like Amazon and Google rose from nothing to enormous heights, while IBM, Kodak, and AOL plummeted from them; how Nokia bounced from near bankruptcy to global leadership; and it charts the incredible rise, fall, and rise again of Apple.
This is not a "how to succeed in business" textbook, but is far more interesting and more than accessible, even for those with no background in business or economics.
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