64 pages | Publisher: Kogan Page Ltd | English | ISBN-10: 0749423587 | 5,8 MB
In just 30 minutes this handy pocket guide will teach you how to come up with great ideas again and again. It shows you how to get into the creative habit by: making new connections; creating springboards; brainstorming as a team.
Packed with practical ideas and expert advice, this no-nonsense book is essential reading for anyone who wants to come up with attention-grabbing ideas.
From the Author
It can be something of a dirty word - 'brainstorming'. Mention it and count the raised eyebrows.
Why the mixed reputation? The reason, I think, is that many people don't know how to conduct a brainstorming session properly.
Brainstorming is a structured process to help us think creatively. It doesn't have to be complicated; but it does have to be disciplined. Forget 'outside the box'; if you want brainstorming to work, you have to use a few simple guidelines.
This book starts with the essential rules of brainstorming and goes on to offer some other practical techniques that will help you generate new ideas. Here, you'll find just what you need to make your brainstorming sessions effective, productive and fun.
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