Publisher Kogan Page, 2010 | PDF | English | 12.7 Mb
This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. It links models and theories of strategic management to the PR function.
The new edition includes more material on corporate reputation, research methods, public affairs, and information management.
Aimed at both practitioners and students, this book will help readers relate the day-to-day work to overall corporate policies and planning.
About the Author
Following a successful career in media and industrial/commercial public relations, Dr. Sandra Oliver currently teaches and researches at Thames Valley University in London. She is founding editor of "Corporate Communications" journal and formerly served as chair of the International Public Relations Association.
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