Excellence in Communicating Organizational Strategy

261 pages | Publisher: State University of New York Press | English | ISBN-10: 0791450333 | 6.3 Mb
Essays on how organizations effectively communicate strategy to optimize performance. --This text refers to the Paperback edition.

From the Back Cover
Effectively communicating an organization's strategy is at the heart of achieving high performance. Organizational strategy manifests itself in different ways, employing differing tactics at the competitive, crisis, marketing, research and development, manufacturing, training, management, and leadership levels. This book explores each of these processes and provides case studies in the ways in which excellent organizations perform in each of these contexts. The essays focus on the what, when, where, and how aspects of excellence in communicating organizational strategy and explore effective practices in large organizations like Microsoft, medium-sized organizations like E-land, and small firms within the pharmaceutical industry.

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