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Divided into two parts, this guide shows studio owners and photographers how to increase visibility, creativity, and financial rewards in the teen and senior portrait market. The first section is focused on technical mastery, gives tips on how to refine one's technique and remain competitive and providing advice on selecting the appropriate digital equipment and added artistic elements like indoor and outdoor sets, storytelling props, and fashionable backgrounds. The second section is devoted to successful marketing techniques that are low-cost and have a big impact, such as maintaining an Internet presence, offering special promotions, and producing direct-mail marketing pieces. Numerous marketing pieces from top studios are included as reference points.
About the Author
Patrick Rice is the author of Digital Infrared Photography, Infrared Wedding Photography, and Professional Digital Imaging. He has been a professional photographer and photography instructor for more than 25 years, and holds degrees from Wedding and Portrait Photographers International. He is the recipient of numerous awards, including Lifetime Photographic Excellence from the Wedding and Portrait Photographers International. He lives in North Olmsted, Ohio.
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