Publisher: Your Coach Digital | English | 7 hours and 35 mins | ISBN: 1596591358 | Audio MP3 | 218 MB
Original, wildly inspiring, personal, and provocative, BOOK YOURSELF SOLID is an easy-to-follow road map for starting and growing a service business based on seven core self-promotion strategies. The listener will learn how to develop a strong marketing plan and brand identity, why self-promotion is absolutely critical to their success and how to do it with passion and purpose.
"Book Yourself Solid provides a true understanding of why self-promotion is a critical factor to success. It is this different and unique perspective that makes Book Yourself Solid so much more than an ordinary "how to" manual for getting more clients and raising a business profile. Michael helps the reader adopt this perspective and then provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, readers learn how to develop a strong marketing plan and brand image. In 2006, Michael published this book about marketing for the small business owner without addressing Facebook, LinkedIn or Twitter--which didn't even exist at the time. The 2nd edition of Book Yourself Solid will change all of that with brand new information, including: unique, personalized online marketing strategies for service professionals new SEO rules to optimize search engine listings and traffic solid social media exposure and dominance strategies."--
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