Starting an Online Business For Dummies, 6th Edition 2010

For Dummies | 2010-07-13 | ISBN: 0470602104 0470640979 0764528645 | 432 pages | PDF | 8 MB
The nuts-and-bolts for building your own online business and making it succeed. Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help.

Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape.

* Dives into all aspects of starting and establishing an online business, including the very latest big trends
* Highlights business issues that are of particular concern to online businesses
* Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more
* Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs
* Shows you specific types and examples of successful online businesses
* Provides the latest on B2B Web site suppliers, such as AliBaba.com

Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition!

Download:- Hotfile

Squeezed What You Don't Know About Orange Juice

Close to three quarters of U.S. households buy orange juice. Its popularity crosses class, cultural, racial, and regional divides. Why do so many of us drink orange juice? How did it turn from a luxury into a staple in just a few years? More important, how is it that we don’t know the real reasons behind OJ’s popularity or understand the processes by which the juice is produced?

In this enlightening book, Alissa Hamilton explores the hidden history of orange juice. She looks at the early forces that propelled orange juice to prominence, including a surplus of oranges that plagued Florida during most of the twentieth century and the army’s need to provide vitamin C to troops overseas during World War II. She tells the stories of the FDA’s decision in the early 1960s to standardize orange juice, and the juice equivalent of the cola wars that followed between Coca-Cola (which owns Minute Maid) and Pepsi (which owns Tropicana). Of particular interest to OJ drinkers will be the revelation that most orange juice comes from Brazil, not Florida, and that even “not from concentrate” orange juice is heated, stripped of flavor, stored for up to a year, and then eflavored before it is packaged and sold. The book concludes with a thought-provoking discussion of why consumers have the right to know how their food is produced.
- Product Description, Amazon.com

This book is a thorough, though sometimes dry (insert your own pun here), account of how orange juice came to be a product marketed as quite pure but in many senses actually anything but.

It makes for an interesting case study of one corner of our incredibly industrialized food system. The author seems quite fascinated by the regulatory hearings which led especially to the current state of affairs with respect to "not-for-concentrated" orange juice; the reader feels distinctly less fascinated than the author.

One thing of interest is precisely the lack of conclusions drawn. Yes, we conclude, orange juice is quite unlike the orange in the advertisements with the straw sticking straight out of it. And, yes, the way it came to be what it is today came from complex chemical, industrial, and legal processes. But there's also not any particular reason to think that these processes are dangerous or unhealthful -- just dishonest. So what, if anything, is to be done? The author deliberately refuses to answer.
- Michael Castleman, Amazon.com

Download:- Hotfile

How I Made It : 40 Successful Entrepreneurs Reveal How They Made Millions

257 pages | PDF | Publisher: Kogan Page; Second Edition, Reissue edition (May 28, 2010) | English
“Rachel Bridge's inspiring book has perfectly summed up the passion, the commitment and the sheer excitement of being an entrepreneur.” -- Sir Richard Branson

Every year thousands of hopeful entrepreneurs decide to take the plunge. Many fail, but many go on to achieve great success and huge profits. Why is it that some race ahead to glory while others fall at the first hurdle?

In How I Made It, 40 successful British entrepreneurs explain how they managed to defy the odds and turn their dreams into reality. They tell how they decided what to do, how they got started, how they found the money they needed and how they went about it. But they also reveal how they had doubts, made stupid mistakes, and encountered overwhelming frustrations along the way. This new edition updates their stories to reveal what happened next and how, in most cases, they finally sold their businesses and made millions.

Gutsy, inspiring, and life affirming, How I Made It is for anyone who has dreamed of starting a business.

Download:- Hotfile

Adobe Photoshop CS5 Bible (2010)

Wiley | 2010 | ISBN: 0470584742 | 1096 pages | PDF
The bestselling, comprehensive reference on Photoshop, fully updated to CS5.

Photoshop is the gold standard for image-editing programs and is used by professional photographers, graphic designers, and Web designers as well as hobbyists. More than 300,000 copies of this comprehensive reference have been sold in previous editions; this edition is fully updated to cover Photoshop CS5’s newest features and includes a 16-page full-color insert.

•Photoshop is the industry standard for image-editing software used in both print and digital media, with more than four million users worldwide
•This comprehensive guide covers beginning to advanced techniques, from learning your way around the windows and tools to working with Camera Raw images
•Covers retouching, color correcting, manipulating, and combining images; working with the File Browser, histogram palette, Lens Blur, and the color replacement tool; customizable keyboard shortcuts; how to create cutting-edge special effects for digital or film -based images, and much more

This revised edition of Photoshop Bible is the reference tool that graphic designers, photographers, and Web designers will refer to many times over.

Download:- Hotfile

Adobe Illustrator CS5 Bible (2010)

PDF | 747 pages | July 2010 | 12.1 Mb
A former Group Product Manager for Illustrator takes you on a detailed tour of the new version of Illustrator
Adobe Illustrator allows you to create sophisticated artwork for nearly any medium and the newest release boasts enhancements aimed at helping you save time and work more efficiently and intuitively. Written by veteran author Ted Alspach, this authoritative resource dissects Illustrator CS5 so you can harness the power it has to offer. You’ll begin with a review of Illustrator basics and quickly ramp up to more advanced topics, such as working in 3D, using filters, distorting artwork, applying strokes, and more.

Former Adobe insider Ted Alspach breaks down the powerful program of Illustrator and explores the new features and functions included in the latest version
Begins with the basics of Illustrator, such as working with the interface and creating Illustrator documents
Shows you how to manipulate type, distort artwork, and apply strokes and fills
Explains transparency, working in 3D, using styles and effects, applying filters, and more
Illustrator has amazing potential that can sometimes be daunting, but with Illustrator CS5 Bible by your side, you’ll learn to put the capabilities of Illustrator to work for you.

Download:-  Hotfile

Microsoft Word 2010 Bible

In-depth guidance on Word 2010 from a Microsoft MVP

Microsoft Word 2010 arrives with many changes and improvements, and this comprehensive guide from Microsoft MVP Herb Tyson is your expert, one-stop resource for it all. Master Word's new features such as a new interface and customized Ribbon, major new productivity-boosting collaboration tools, how to publish directly to blogs, how to work with XML, and much more. Follow step-by-step instructions and best practices, avoid pitfalls, discover practical workarounds, and get the very most out of your new Word 2010 with this packed guide.

Coverage includes:
* Making Word Work for You
* The X Files: Understanding and Using Word' New File Format
* Make It Stop! Cures and Treatments for Word' Top Annoyances
* Word on the Street
* Formatting 101: Font/Character Formatting
* Paragraph Formatting
* In Style!
* The Clipboard
* Find, Replace, and Go To
* Writing Tools
* Language Tools
* Building Blocks and Quick Parts
* AutoCorrect
* AutoFormat
* Action Options (What Happened to Smart Tags?)
* Tables
* Pictures and SmartArt
* Headers and Footers
* Symbols and Equations
* WordArt
* Charts
* Inserting Objects and Files
* Page Setup and Sections
* Textboxes and Other Shapes
* Columns
* Publishing as PDF and XPS
* Blogging and Publishing as HTML
* Templates and Themes
* Bookmarks
* Tables of Contents
* Footnotes, Endnotes, Citations, and Bibliography
* Captions and Tables of Captioned Items
* Indexing
* Tables of Authorities
* Hyperlinks and Cross-References
* Data Sources
* Envelopes and Labels
* Data Documents and Mail Merge
* Forms
* Keyboard Customization
* The Quick Access Toolbar
* The Ribbon
* Options and Settings
* Macros: Recording, Editing, and Using
* Security, Tracking, and Comments
* Comparing and Combining Collaborative Documents
* SharePoint and SkyDrive
* SharePoint Workspace
* Integration with Other Office Applications

Discover all the changes and improvements to Word 2010 and start using them to full effect with the Word 2010 Bible!


From the Back Cover
No shortage of words here—it's all you need to know on Word!

Microsoft Word 2010 arrives with many changes and improvements, and the 900+ pages in this in-depth book covers them all. Microsoft MVP Herb Tyson shows you what's new and improved—such as the customizable Ribbon, Super Tooltips, launchers, live preview, SharePoint® Workspace, and more—while he guides you through a wealth of Word basics, advanced techniques, and productivity-boosting tools. Get the first and last word on Word 2010 with this packed guide!

* Understand Word 2010's "results-oriented" user interface
* Discover why using Styles can be smarter than using direct formatting
* Learn 10 Power User tips that will save you time
* See how to avoid or prevent Word's most annoying habits
* Make best use of the Clipboard, Quick Parts, and Building Blocks
* Publish files as PDF, XPS, or HTML—and use Word to blog
* Explore Word 2010's new Navigation panel and create professional reports using SmartArt and Escher-based graphics
* Apply security, collaborate by co-authoring, and integrate with other Office apps

Become a wizard at Word 2010
Give your documents professional polish
Learn the ten top tips for power users!

Download:- Hotfile