Encyclopedia of Vampire Mythology 2010

207 pages | Publisher: McFarland (July 6, 2010) | English | PDF
From the earliest days of oral history to the present, the vampire myth persists among mankind's deeply-rooted fears. This encyclopedia, with entries ranging from "Abchanchu" to "Zmeus," includes nearly 600 different species of historical and mythological
vampires, fully described and detailed.

About the Author
Theresa Bane was featured on Discovery Channel's "Twisted History: Vampires." She is also the author of other books on unusual phenomena and lives in Asheboro, North Carolina.

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8 Ways to Great: Peak Performance on the Job and in Your Life

Publisher: Putnam Adult | 2009 | 128 Pages | PDF | English
Discover the success secrets of top performers who thrive in today's toughest frontline corporate jobs

Hard-hitting and pragmatic, Hirschhorn's no-nonsense advice has inspired thousands via his lectures, one-on-one coaching, and media appearances. But 8 Ways to Great goes beyond inspiration to provide the practical tools that anyone can use-no matter what their profession or personal goals-to break through self-defeating behaviors and deluded thinking to truly excel.

1. Let your true passion be your core motivation.
2. Develop self-awareness and use what you know about both your strengths and weaknesses.
3. Set goals and game plans-and learn to love this process, because it is all about the process.
4. Identify your competitive advantage-what sets you apart and what will turn the odds in your favor.
5. Develop inner confidence that keeps you from judging yourself based on other's standards and expectations.
6. Keep your cool-and don't let emotions dictate your decisions.
7. Take risks yet act intelligently with imperfect information.
8. Be accountable.

About the Author
Doug Hirschhorn, Ph.D., a.k.a. Dr. Doug, is a performance coach and executive trainer who works with high achievers in the trading business to take them from "good to exceptional." He has conducted workshops at financial institutions, multibillion-dollar hedge funds, and corporations across the country in addition to his one-on­one coaching. He has appeared on the Today show and on several CNBC programs, including The Big Idea with Donny Deutsch

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Forks, Phonographs, and Hot Air Balloons: A Field Guide to Inventive Thinking

Oxford University Press | 292 pages | PDF | 14 MB
How do inventions take shape? How did the inventors of the sewing needle, the hammer, or the wheel find their ideas? Are these creations the result of random events, or are hidden principles at work?
Using everyday objects most of us take for granted --from forks and Velcro to safety pins and doorknobs-- noted cognitive psychologist Robert Weber takes a fascinating look at how our world of inventions came into being, and how the mind's problem-solving abilities gave them the forms they have.

Weber finds a hidden intelligence at work in everyday objects as well as recurrent heuristics (basic principles or rules of thumb) that are common among many of our most successful inventions--heuristics powerful enough to generate endless new ideas.
Weber ranges across the work of Archimedes, Leonardo da Vinci, the Wright brothers, as well as grade-school children who have won national awards for their inventions, revealing that the same principles are at work in the discoveries of all of them.
Basic principles of invention, he writes, govern how we think, solve, and manipulate ideas, whether mechanical or mental, real or mythological.

Weber's playful, original, and insightful look at the inventions around us reveals a hidden intelligence in everything from screws to tea bags to synthesizers--an intelligence based on principles of creativity and problem-solving.
His fascinating account sheds light on how the mind hones its most original thoughts and products, and provides a field guide for how we can tap into our own creativity.

Contents
Prologue: Peeling an Apple
I The Hidden Intelligence of Invention
1. A Context for Invention
2. Novice Invention and a Problem-Based Diary
3. Expert Invention and the Turn of the Screw

II An Invention Framework
4. Describing an Invention
5. Evaluating and Comparing Inventions
6. Understanding the Created World

III The Heuristics of Invention
7. Heuristics as the Engine of Variation
8. Single-Invention Heuristics
9. Multiple-Invention Heuristics: Linking
10. Multiple-Invention Heuristics: Joining
11. Transformational Heuristics
12. Discovering Heuristics
13. Applying Heuristics: Inventions After Their Time?

IV Common Invention Themes
14. A Material World
15. The Interface's Form
16. The Art of Containment
17. Procedure's Way
18. Transgenic Myth to Transgenic Mouse
Epilogue: Invention Through the Looking Glass

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Virtual Teamwork: Mastering the Art and Practice of Online Learning and Corporate Collaboration

Wiley | June 8, 2010 | ISBN: 0470449942, 047061577X | 268 pages | PDF
"This book, by Robert Ubell and his excellent team of collaborators, adds an important dimension to effective teaching and learning in online environments. It addresses how interaction and collaboration online can be effectively harnessed in virtual teams. It is an important contribution to the larger field of Internet-based education." —Frank Mayadas, Alfred P. Sloan Foundation

How to create and manage highly successful teams online

With the advent of the global economy and high-speed Internet, online collaboration is fast becoming the norm in education and industry. This book takes online collaboration to the next level, showing how you can bolster online learning and business performance with the innovative use of virtual teams.

Written by a team of experts headed by online learning pioneer Robert Ubell, Virtual Teamwork covers best practices for online instruction and team learning, reveals proven techniques for managing enterprise and global virtual teams, and helps you choose the best communication tools for the job.

Educators, project managers, and anyone involved in teaching online courses or creating online programs will find a wealth of tips and techniques for building and managing successful virtual teams, including guidance for:

* Integrating team instruction in the virtual classroom
* Using best techniques for team interaction across borders and time zones
* Structuring cost-effective, competitive projects that work
* Leveraging leadership, mentoring, and conflict management in virtual teams
* Conducting testing, grading, and peer- and self-assessment online
* Managing corporate, global, and engineering virtual teams
* Choosing the right technologies for effective collaboration

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E-mail Etiquette: Are We Using It Right?

Marshall Cavendish Corp/Ccb | 2009 | ISBN: 981261673X | 184 pages | PDF
E-mail is one of the greatest inventions of our lifetime phenomenally affecting the way we communicate. Reading, writing and managing e-mail is taking up an increasing amount of our time. But are we using it right? E-mail can be used to stay in touch whether we are traveling or working from home. Perhaps we can relax standards when it comes to personal e-mails, but e-mailing for business purposes has reached a new dimension. People whose jobs never used to involve writing skills are now replying dozens of e-mails each day. But under such pressure to respond quickly, what happens to the quality of the messages exchanged? The bottom line remains: just as body language helps you to making an impression in person, what you write and how you write it affects what people think of you and your organisation. Be it a thank you note, a meeting reminder, a proposal or a sales pitch, a well-written message that looks and sounds professional will make it easier for people to want to do business with you. It will help people feel good about communicating with you and help you achieve the right results.

About the Author
Shirley Taylor has established herself as a leading authority in modern business writing and communication skills. She is the author of six successful books on communication skills, including the international bestseller, Model Business Letters, E-mails and Other Business Documents, which is now in its sixth edition, having sold almost half a million copies worldwide.
Shirley conducts her own popular workshops on business writing and e-mail, as well as communication and secretarial skills. She puts a lot of passion and energy into her workshops to make sure they are entertaining, practical, informative, and a lot of fun.
Having learnt a lot from her workshop participants over the years, Shirley has put much of her experience into the pages of this book. She s delighted that it will be one of the first to be published in ST Training Solutions Success Skills series.

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The AMA Handbook of Business Writing: The Ultimate Guide to Style, Grammar, Punctuation, Usage, Construction, and Formatting

AMACOM | 2010 | ISBN: 081441589X, 0814415903 | 637 pages | PDF | 5,5 MB
Just because you're not a born writer doesn't mean you should settle for less than perfect business documents. After all, every piece you write reflects directly on the quality of the product or service your business offers. Now, this helpful guide takes the guesswork out of more than 50 commonly used business documents, including: Reports Proposals; Business plans; Presentations; Press releases; Memos; Email Newsletters; Collection letters; and, Sales materials. Arranged alphabetically and cross-referenced for easier use, the book presents clear examples of how to (and how not to) create winning materials every time. The authors' step-by-step instructions begin with an overview of the writing process, from preparation and research right through to final review and publication. Sample documents show you how your pieces should look and read, and close to 300 individual entries cover key points of grammar, style and spelling, and present strategies for writing more clearly, avoiding bias, eliminating cliches, and much more

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Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

Publisher: Butterworth | PDF | 256 pages | English
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.

Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.
Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:

* Defining and implementing a wireless marketing strategy
* Making sense of what can be a technically and commercially confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world

Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
* Defining and implementing a wireless marketing strategy.
* Making sense of what can be a technically and commercially.

confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world.

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