Monday, June 14, 2010

Effective Writing - Improve Scientific, Technical & Business Communication

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Spon Press | 277 pages | PDF | 13 MB
Effective communication is vital to science, engineering and business management. This thoroughly updated second edition with an additional chapter on the use of computers and word-processors gives clear, practical advice illustrated with real-life examples on how to select, organize and present information in reports, papers and other documents.

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The Complete Idiot's Guide to Finance and Accounting

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Publisher: Alpha Books | ISBN: 0028617525 | PDF | 321 pages | 30,5 mb
You're no idiot, of course. You hire and manage talented people, carry out your daily tasks with grace, and even find ways to shine under deadline pressure. But when it comes to finance and accounting, you feel like you're in the red. Don't throw in the towel yet! The Complete Idiot's Guide to Finance and Accounting helps you create a budget, manage a payroll, and develop a financial management–from the perspective of a non financial manager

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1 Batter - 50 Cakes (Baking to Fit Your Every Occasion)

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One simple batter can render cakes for any occasion: eggs, sugar, oil... change the type of liquid added, use different add-ins (nuts, fruits, spices...), use a frosting--you get the idea. The value of this book isn't its unique information, but the convenience of having that information in one place.

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Description
Inspiring and insightful, 365 Ways to Raise Great Kids will help you accomplish what all parents want: to raise bright, caring, honest, respectful and creative children. In this important book, you will find a concrete, activity-based guide for nurturing and building life skills in your children that will enrich them and your entire family. Illustrated by children.

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Product Photography For E-Commerce By Lynda.com - Dane Howard

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Course Summary
Course name: Product Photography for E-Commerce
Author: Dane Howard
Duration (hr:min): 01:46
Released on: 2009/12/21
Exercise files: No
Software works on: Mac and Windows


Description
In Product Photography for E-Commerce, designer Dane Howard shows how to take professional-looking photographs that showcase products and build buyers' trust. Using a practical approach, Dane covers objects from collectible coins to real estate, and the lessons can be applied to just about anything that can be sold online. When it comes time to capture images in the studio, Dane discusses how to select a camera and other equipment on any budget. He shares his favorite tips and tricks for getting the most out of camera angles, backgrounds, and scene lighting. He reviews image editing basics, such as cropping and retouching photographs, and explains how to take a presentation beyond a 360-degree view with the integration of rich media.


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Topics include:
* Understanding the must-have features in a point-and-shoot camera
* Creating a DIY photo studio
* Adding audio to a product presentation
* Shooting small, medium, and large products
* Taking and publishing product photos with an iPhone

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Friday, June 11, 2010

Authors in the Kitchen - Recipes, Stories, and More

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It might be fun to say, Oh, this is Gail Gibbonss apple pie, or This is Janet Stevenss potato soup as you serve up these recipes. This book includes a hodgepodge of different foods, a photo and biographical sketch of each contributor, and a longer statement or anecdote that relates to the fare. Booklists for each entry give readers a good overview of the artists work or enrich a subject generated by the contributors comment, such as childrens resources about Marco Polo with Kathy Feeneys recipe for MarcoRoni, titles relating to immigration with Betsy Maestros Russian Borscht, or a list of 100-day tales accompanying Keiko Kaszas submission. Organized alphabetically by author, the recipes are not for novices. Many require expertise in the kitchen, and some a sophisticated array of tools. The list of 50 authors and illustrators does not read as a Whos Who in childrens literature, but there are enough stars to establish a recognizable compilation of familiar names. Not to imply that childrens authors are unhealthy eaters, but desserts are plentiful and most of the entries will not accommodate a health-conscious diet.–Janet S. Thompson, Chicago Public Library
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review

"Here is a winner for anyone doing author studies and wanting to connect children to food through specific authors' books. McElmeel and McElmeel provide brief biographies, quick stories, and other interesting facts about each author's books and then provide a recipe connected to an author's book….[i]f teens are using picture books and need a project, here is a book report complete with a suggested tasty morsel that aims to please."
–Teacher Librarian

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THE ASK: How to Ask for Support for Your Nonprofit Cause, Creative Project, or Business Venture

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"If you ever thought it was difficult or uncomfortable to ask for money, think again. This book empowers you to go out and do it again and again."
--Rachel Wawn, development manager, The Healing Foundation, London, England

"The Ask is a commonsense approach on how to ask anyone for money. It will enhance the skills of countless people around the country who need to ask for money so that philanthropy will grow immeasurably."
--John Burke, director of major gifts, The Passionist Missionaries, Union City, New Jersey

"Asking people for money is one of the most difficult ‘sales’ we can make, and no matter how noble the cause, having the right tools at our disposal can make the difference. This book provides all the tools necessary to complete the ‘sale.’"
--James Duffy, CFO and executive vice president, Vertrue Inc., Stamford, Connecticut

"Most of us, when put in a position to ask for a contribution for a worthy purpose, are uncomfortable making the approach. But when someone requests a donation from us, we do not think any less of them for asking. Insights offered here will help the reader bridge this gap and confidently ask the next time."
--Michael O’Reilly, vice chairman, The Chubb Corporation, Warren, New Jersey

"ASK and you shall receive. Get this book and you will be prepared for ANY ask, no matter the size or cause. It's the ‘go-to’ book for truly effective fundraisers. ASK for it today!"
--Sarah Holland, president, The Visibility Project, New York, New York

"With over one hundred sample dialogues, you can't afford not to buy this book!"
--William Bartolini, vice president for development, Northeastern University, Boston, Massachusetts --This text refers to an alternate Hardcover edition.
Product Description
A completely revised edition of the must-have resource for increasing your nonprofit's bottom line

This thoroughly revised and updated edition of the best-selling book The Ask is filled with suggestions, guidelines, and down-to-earth advice that will give you the confidence to ask anyone for any size gift, for any purpose. Written in winning language, filled with sample dialogues, and offering a wealth of tips and tools, this book addresses common mistakes made when asking and shows how to correct each mistake, providing guidance and direction on how to make a great ask.

* Offers step-by-step guidance for learning personal solicitation skills
* Filled with real-world tools and techniques for raising money or support
* Contains advice for overcoming situations such as hesitating to ask for money and following through on the ask
* Written for fundraisers from any size organization

Includes information on how to apply asking skills to a fundraiser's personal and professional pursuits.

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