Saturday, March 19, 2011

Resistance and Persuasion

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368 pages | Publisher: Psychology Press | English | ISBN-10: 0805844872 | PDF
Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence.

Resistance and Persuasion offers many new revelations about persuasion:

* Acknowledging resistance helps to reduce it.
* Raising reactance makes a strong message more persuasive.
* Putting arguments into a narrative increases their influence.
* Identifying illegitimate sources of information strengthens the influence of legitimate sources.
* Looking ahead reduces resistance to persuasive attempts.

Review
...a collection of novel scholarship that introduces what could become an important focus for future research in this area....there is no question that this book will appeal to social psychologists, communication scholars, and marketing researchers.
—Galen V. Bodenhausen
Department of Psychology, Northwestern University

The book most definitely has the potential to make a significant contribution to the scientific literature.
—Patrick Vargas
Department of Advertising, University of Illinois at Urbana-Champaign

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Critical Thinking: Tools for Taking Charge of Your Professional and Personal Life

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384 pages | Publisher: FT Press | English | ISBN-10: 0130647608 | PDF | 13 MB
Addresses all three key components of thinking: analysis, evaluation and re-thinking. Gives you the practical critical thinking skills you need to take control of your life, help you cope with virtually any situation--and be more successful in pursuing your ultimate dreams and values.

From the Back Cover
You are what you think...

Everything you do in life is determined by the quality of your thinking. If you aren't thinking clearly, you're at the mercy of everyone else-from dishonest politicians to aggressive, stop-at-nothing ad agencies. Unfortunately, many people never give any thought to how they think. No wonder they're susceptible to the frustration, pain, ineffectiveness, and financial loss that result directly from poorly considered thinking.

Critical Thinking is about becoming a better thinker in every aspect of your life—as a professional, as a consumer, citizen, friend, parent, and even as a lover. Drs. Richard W. Paul and Linda Elder, leaders of the Center for Critical Thinking, identify the core skills of effective thinking, then help you analyze your own thought processes so you can identify your weaknesses and overcome them.

As you learn how to think more effectively, you'll empower yourself as never before, discovering new opportunities, avoiding disastrous mistakes, and gaining new clarity throughout your entire life.
* The six stages of thinking: which stage are you in? Discovering where you stand in the hierarchy of effective thinking
* The poor thinking habits everyone falls into-and how to get out of them Getting past the egocentrism and sociocentrism that shackle our progress
* Setting higher standards for our thinking Imbuing our thinking with clarity, relevance, logic, accuracy, depth, significance, precision, breadth, and fairness
* Thinking more effectively in the workplace Overcoming the unique obstacles to effective thinking in businesses and organizations
* Strategic thinking: taking responsibility for your own growth Directing your thinking toward your most important goals and purposes
* Critically assessing the views of experts Assessing matters of fact, matters of opinion, and matters of judgment
* Practical techniques for making more intelligent decisions Applying critical thinking to life's key decisions
* The ethical implications of effective thinking Why thinking and character are inextricably linked-and how to become a more ethical thinker

Get smarter—in every part of your life!
* Practical skills for thinking more clearly-and making more effective decisions
* Thinking strategically: using effective thinking to achieve your goals and enhance your life
* Evaluating thinking: yours and everyone else's
* Overcoming the obstacles to effective thinking
* Thinking more effectively in your personal and business relationships
* Includes exercises for honing your thinking skills every day

The world gets more complex every day. There's only one way to cope—get smarter. Thinking more effectively gives you greater control over your life, helps you overcome adversity, and makes it easier to transform your dreams into reality. Effective thinking is no mystery. It consists of practical skills anyone can learn, practice, and improve. Critical Thinking gives you those skills.

Richard W. Paul and Linda Elder show you how to "take thinking apart" and assess it for quality. You'll learn how to improve all three components of thinking—analysis, evaluation, and re-thinking. Then, through "brains-on" exercises, you'll discover and hone new thinking skills that'll soon become second nature.

Critical Thinking will help you in hundreds of ways. It will enable you to solve problems more effectively, make better decisions, recognize pathological thinking, and avoid being manipulated. Above all, it will give you the confidence and courage to recognize the path that's right for you—and take it.

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The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!

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Publisher: Wiley; 2 edition (October 19, 2010) | English | ISBN-10: 0470634189 | 305 Pages | PDF
In the last decade, scientific research has revealed new and amazing insights into how persuasion really works. For The Science of Influence, persuasion expert Kevin Hogan examined and road-tested all the newest research and tactics in influence and here presents the best new ideas and strategies. Coupled with the most effective of the traditional persuasion techniques, this book offers a simple, concise, and practical compendium of what works and what doesn't.

For salespeople, marketing professionals, and anyone who persuades others for a living, there's no excuse for not having the newest, most effective tools and tactics at hand—and this book provides them. Hogan combines these techniques into a revolutionary system that will get anyone to say "yes" in eight minutes or less.

With a wealth of the best new ideas and techniques—as well as secrets of persuasion never before revealed—The Science of Influence will show you how to:
* Present a convincing physical appearance
* Read and send powerful and effective body language messages
* Turn on the charm for maximum effect
* Make your target feel comfortable talking to you
* Ask questions to learn about your target's values, desires, needs, and beliefs
* Use secret tools to build credibility fast
* Convince your target of the negative consequences of a "no"
* Be persistent—but not annoying

The Science of Influence also reveals the hard science behind the most effective techniques—how the surrounding environment affects your listener, how they form habits and routines (and how to break them), and how the conscious and unconscious minds work. More than just a book about salesmanship, this book will change the way you communicate with coworkers and clients, family and friends. It's the Holy Grail of persuasion—a proven system for turning a "no" into a "yes."

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Higher Returns from Safe Investments: Using Bonds, Stocks, and Options to Generate Lifetime Income - 2010

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224 pages | FT Press (March 15, 2010) | English | ISBN-10: 0137003358 | PDF | 11,4 MB
“Marvin Appel is a discerning and highly regarded money manager. In this concise but compelling text, he shows how individual investors can use a range of fixed-income strategies to gain superior returns while ably managing risk.” --Nelson Freeburg, Editor, Formula Research

“This book is a great source of knowledge. While reading I found myself learning things I didn’t know, and I’ve been in this business for over 20 years. Marvin Appel has done an excellent job; I am truly impressed.” --Ike Iossif, President and Chief Investment Officer, Aegean Capital Group, Inc., and Executive Producer of “MarketViews.tv”

Today, many risk-averse investors simply can’t meet their income needs with conventional bank CDs, money market funds, or bonds. This book reveals how you can earn more, without exposing yourself to excessive risk or the costs of a highly active trading strategy.

Dr. Marvin Appel shows how to take advantage of high-yield bond funds and income-producing equity strategies...when to purchase individual bonds, when to use bond mutual funds, and which bond funds are best...how to finally make diversification work again.

Step by step, you’ll build a master portfolio for the coming years: one that can deliver attractive long-term returns more safely than you ever thought possible!

* Safer strategies for boosting fixed income returns
Smarter ways to mix bond ladders, investment-grade taxable bonds, municipal bonds, and high-yield bond mutual funds
* Stock strategies that create new income streams at lower risk
Simple ways to use high-dividend stocks and covered call writing
* Building the right income portfolio for your situation
Practical choices that reflect your temperament, goals, and needs

You can’t survive on what CDs and money markets are paying these days--but you can’t live with high risk, either. Fortunately, with this book’s powerful, proven strategies, you can earn more income without losing sleep! Dr. Marvin Appel reveals smarter, safer ways to use bonds and bond funds...derive more cash from stocks at surprisingly low risk...safely supplement your returns with preferred shares and options...plan for income you can actually live on!

Review
As seen on DailyFinance.com, "Why the SEC Is Warning Investors About Leveraged ETFs." April 20, 2010.

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Erotic Massage: The Tantric Touch of Love

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112 pages | Publisher: Tarcher | English | ISBN-10: 0874779626 | PDF
With more than 100 erotic drawings and a full-color insert, "Erotic Massage" provides easy-to-learn strokes and methods that allow an individual and a partner to bring together the sensual, the erotic, and the intimate.


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17 Rules Successful Companies Use to Attract and Keep Top Talent

Why Engaged Employees Are Your Greatest Sustainable Advantage

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208 pages | Publisher: FT Press (January 9, 2010) | English | ISBN-10: 0137146701
Powerful Best Practices for Employee Retention, Alignment, and Engagement

17 Rules for Developing and Keeping Devoted Employees
* How to foster commitment, respect, trust, honesty, fun–and, above all, performance
* New case studies from retail, healthcare, high-tech, low-tech, and beyond
* By David Russo, one of the world’s leading experts in workforce optimization

This book is about developing outstanding employees and getting them to stay. It’s about building a workforce that’s truly engaged, committed, aligned with strategy, and capable of incredible performance. Simply put, it’s about optimizing the #1 factor associated with outsmarting, outhustling, and outexecuting your competition: your people. You’ll learn exactly what great companies do differently when it comes to managing their people. And you’ll learn how to apply those lessons in virtually every aspect of your organization: from resourcing and compensation to leadership development, culture, and beyond. Want people who care, engage, work hard, support your strategies, and deliver results? Start right here.

Why people choose to work for you, and why they stay
It’s not about money–not even now

Don’t just demand alignment: nurture it
Create powerful opportunities for employees to link with vision, values, and mission

Applaud effort, but reward contribution
Recognize the crucial difference between behavior and outcomes

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Unstoppable: The pathway to living an inspired life

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Publisher: Capstone | English | ISBN: 184112639X | PDF | 216 pages | 6.75 MB
In Unstoppable, Adrian Gilpin shows us through his own amazing life-story, how ordinary people can achieve extraordinary things. Adrian's story starts with his recovery from a financially catastrophic business collapse, and moves into his journey of awakening through the labyrinth of personal development teaching. You will be deeply moved by Adrian's openness, integrity and honesty as well as being truly inspired to delve deep into your most fundamental aspirations and beliefs to help you achieve all that you really want in life.

Unstoppable will help you navigate your way past the false prophets of human potential and keep you focused on the principles of effective thinking and action that will change the way you run your life forever.

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