Being Wrong: Adventures in the Margin of Error

Publisher: Ecco; 1 edition (June 8, 2010) | ISBN: 0061176044 | English | 416 pages | PDF
To err is human. Yet most of us go through life assuming (and sometimes insisting) that we are right about nearly everything, from the origins of the universe to how to load the dishwasher. If being wrong is so natural, why are we all so bad at imagining that our beliefs could be mistaken, and why do we react to our errors with surprise, denial, defensiveness, and shame?

In Being Wrong, journalist Kathryn Schulz explores why we find it so gratifying to be right and so maddening to be mistaken, and how this attitude toward error corrodes relationships—whether between family members, colleagues, neighbors, or nations. Along the way, she takes us on a fascinating tour of human fallibility, from wrongful convictions to no-fault divorce; medical mistakes to misadventures at sea; failed prophecies to false memories; "I told you so!" to "Mistakes were made." Drawing on thinkers as varied as Augustine, Darwin, Freud, Gertrude Stein, Alan Greenspan, and Groucho Marx, she proposes a new way of looking at wrongness. In this view, error is both a given and a gift—one that can transform our worldviews, our relationships, and, most profoundly, ourselves.

In the end, Being Wrong is not just an account of human error but a tribute to human creativity—the way we generate and revise our beliefs about ourselves and the world. At a moment when economic, political, and religious dogmatism increasingly divide us, Schulz explores with uncommon humor and eloquence the seduction of certainty and the crises occasioned by error. A iant debut from a new voice in nonfiction, this book calls on us to ask one of life's most challenging questions: what if I'm wrong?

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How to Become an Expert on Anything in Two Hours

256 pages | Publisher: AMACOM (July 23, 2008) | English | ISBN-10: 081440992X | PDF
In almost any field, the ability to connect with others immediately through knowledge of a particular subject area is vital to gaining trust, solidifying rela­tion­ships, and getting ideas across. Convincing others that you "know what you're talking about" can help win clients, gain allies, make sales, and much more...but tricks and shortcuts like peppering conversation with jargon or ran­dom facts can seem transparent at best, and often work against your intent. This field-tested book gives readers a comprehensive process for quickly taking in small amounts of information in a given area and knowing how to use it to convey familiarity.

The book enables impression-conscious readers to:
* conduct fast, targeted research
* inject information at exactly the right moments
* read human behavior to determine when others are "buying" one's expertise
* ask the right types of questions to suggest a knowledge of one's subject
* termi­nate the interaction at the right time This book allows readers to generate amazing rapport with anyone by honing in on the one subject that interests them most: their own area of expertise.

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Digital Photography Lighting For Dummies - 2010

368 pages | Publisher: For Dummies (November 30, 2010) | English | ISBN-10: 0470647639 | PDF | 11,7 MB
Improve your digital photography lighting technique for picture perfect results

Looking for expert advice on the tools, concepts, and steps you need to give your photography subjects a high-quality look and feel? Whether you're a beginner or an aspiring professional photographer, this hands-on, friendly guide will improve your understanding of how to use lighting to bring greater polish, life, and creativity to your photographs.

* Lights, camera, action — get an overview of light, how it's used in a photographic capacity, and the camera settings that control it
* Make light work for you — discover how to measure and manipulate light to make the most of every photograph you take
* Here comes the sun (and shade) — find out the best times of day and the right techniques to use to make the most of natural light, and how you can take fantastic photographs in low light and at night
* Let there be light — get expert tips and tricks to turn ordinary photographs into beautiful pieces of art

Open the book and find:

* Why effective lighting is important
* The qualities of light that are important to photographers
* Popular lighting tools and equipment
* How to use the sun to your advantage
* Guidance for capturing the night sky, fireworks, and more
* Ways to light special moments for event photography
* Pointers for lighting portraits
* Tips for adjusting light in postproduction

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The Mozart Effect for Children: Awakening Your Child's Mind, Health, and Creativity with Music

Harper Paperbacks | English | ISBN-10: 0380807440 | 288 pages | PDF
In his groundbreaking book, The Mozart Effect, Don Campbell revealed the enormous healing powers of classical music. Now he shows you how to help the children in your life experience the same benefits.

You don't have to be an expert on classical music to use this wise and compassionate book. Focusing each chapter on a particular age -- from prenatal through age ten -- Don Campbell explains how music is the perfect tool to improve children's language, movement, and social skills at home, school, and play. He presents dynamic, inventive ways to invigorate a child's imagination, and supplies simple exercises, musical menus, and entertaining games that will improve your child's memory. At once practical and profound, The Mozart Effect® for Children is an invaluable resource for all parents and educators who want to help their children imagine, achieve, and grow in every aspect of their lives.

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The Dark Side of Close Relationships

440 pages | Publisher: Routledge | English | ISBN-10: 0805824871 | PDF
This collection of essays represents a follow-up to the editors' 1994 publication, The Dark Side of Interpersonal Communication. In the preface to that collection of essays, they argued that "To fully understand how people function effectively requires us to consider how individuals cope with social interaction that is difficult, problematic, challenging, distressing, and disruptive." In this companion volume, the focus expands from social interaction to close relationships. Aside from the inherent need to investigate the bad as well as the good of interpersonal relationships, the editors and their colleagues simply find the dark side metaphor to be intellectually arousing. It stimulates investigation of important yet often neglected phenomena, and it especially encourages consideration of the hidden and forbidden, and the paradoxical and ironic elements of human relating.

This volume assembles the cutting-edge work of first rate scholars from the ranks of communication, psychology, sociology, and cognate disciplines. As in the previous text, the subject matter and stylistic approaches are diverse, reflecting the broad and interdisciplinary domain that is the dark side of human affairs. The selection of topics is somewhat selective, reflecting only a sample of emerging scholarship in the interdisciplinary study of relationships.

These internationally recognized scholars examine various topics related to the dark side, including fatal attractions, jealousy and envy, misunderstanding, gossip, conflict, codependence, sexual coercion, stalking, relationship termination, unrequited love, and mental health problems in relationships. Some chapters present original data and models, whereas others reconfigure the way in which the understandings of relationships can be better understood. In addition, the bookend chapters examine the ideology, nature, and problems of dark side scholarship. Collectively, the scholarly journeys made in this volume are intended to illustrate the complexities--both moral and functional--involved in close relationship processes. The intent is neither to valorize nor demonize the darker aspects of close relationships, but rather to emphasize their importance to the day-to-day "doing" of relationships. Only by accepting such processes as integral to relationships can their role be fully understood.

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Superfruits: Best Ways to Eat Fruits for Maximum Nutrition

(Top 20 Fruits Packed with Nutrients and Phytochemicals, Best Ways to Eat Fruits for Maximum Nutrition, and 75 Simple and Delicious Recipes for Overall Wellness)


Publisher: McGraw-Hill; (October 1, 2009) | English | ISBN: 0071633871 | 240 pages | PDF

All fruits are NOT created equal
The “Berry Doctor” reveals secrets behind nature's healthiest fruits

What would you do to increase your chances of living longer and healthier? Superfruit expert Paul Gross, Ph.D. ranks the top twenty fruits that can help you get started on a lifelong healthy diet, and he gives you the science behind each fruit's unique nutritional advantages. Eating superfruits regularly can help you look younger, lose weight, and reduce your risk of getting cancer, cardiovascular disease, or diabetes.

All fruits have some health-promoting potential, but Superfruits reveals which ones pack the most value for your well-being.

Superfruits features:
* Sidebars for each essential nutrient along with Fun Facts, Myth Busters, and Science Behind It
* Tips for the best ways to eat and shop for superfruits, including a section on how to incorporate superfruits into a Mediterranean diet
* 75 delicious recipes for smoothies, salads, desserts, and more

DID YOU KNOW THAT:
* Red grapes contain resveratrol, a phytochemical that shows exciting promise in the fight against premature aging, diabetes, and cancer
* Superfruit seeds from kiwis, figs, and strawberries are rich in protein, omega fats, and micronutrients
* Pasteurizing and overprocessing are the main reasons for nutrient loss in manufactured superfruit juices

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Positioning: The Battle for Your Mind

McGraw-Hill | English | ISBN-10: 0071359168 | 246 pages | CHM
Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...
.--David Bohnett, Chairman and Founder of GeoCities

In this edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.

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