Positioning: The Battle for Your Mind

McGraw-Hill | English | ISBN-10: 0071359168 | 246 pages | CHM
Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...
.--David Bohnett, Chairman and Founder of GeoCities

In this edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.

Download:- Filesonic

Heal Your Aching Back: What a Harvard Doctor Wants You to Know About Finding Relief and Keeping Your Back Strong

272 pages | Publisher: McGraw-Hill; (January 19, 2007) | English | PDF | ISBN-10: 0071467653 | PDF
Take back your health, your fitness, and your life

This authoritative and comprehensive guide, written by a Harvard doctor who has struggled with back pain himself, will help you find the real cause of your problem--and the smartest way to treat it. This simple step-by-step program will show you how to:

* Get the right diagnosis for your type of back pain
* Find the most effective treatment, including complementary therapies
* Control pain through specific exercises, massage, and yoga
* Avoid surgery, prevent reinjury, and strengthen your back for life

Dr. Katz also gives you the most up-to-date information on chiropractic care, new pain medications, alternative physical therapies, and back surgery.

About the Author
Dr. Jeffrey N. Katz is an associate professor of medicine and orthopedic surgery at Harvard Medical School, codirector of the Brigham Spine Center, director of the Orthopaedic and Arthritis Center for Outcomes Research at Brigham and Women's Hospital, and deputy editor of the journal Spine.

Download:- Filesonic

Never Wrestle with a Pig and Ninety Other Ideas to Build Your Business and Career

Publisher: Penguin | English | ISBN: 0141002085 | 304 pages | PDF
Drawing upon forty years of experience from his own sports and celebrity management practice, Mark H. McCormack is back with common-sense advice aimed at business owners and would-be CEOs. McCormack's tips include:

* End your day on time
* People who say they can keep a secret usually can't
* It pays to overestimate your competition
* The best ideas cannot be stolen
* Know when to say "It's none of your business"
* Get paid for thinking rather than doing
* Time in front of the customer is the best time of all
* Be wary of unanimous agreement
* Not every budget deserves your respect
* Learn the art of picking up the check

In ninety brief chapters that range in topic from getting ahead to staying competitive, McCormack makes clear that doing business in today's climate still involves the same basic elements of human interaction-intelligence, creativity, and efficiency-that have always meant the difference between success and failure.

Download:- Filesonic

Carved in Sand: When Attention Fails and Memory Fades in Midlife

HarperLuxe | English | ISBN: 0060598697 | 311 pages | PDF
Acclaimed journalist Cathryn Jakobson Ramin takes readers on a lively journey to explain what happens to memory and attention in middle age.

Anyone older than forty knows that forgetfulness can be unnerving, frustrating, and sometimes terrifying. With compassion and humor, Jakobson Ramin sets out to discover what midlife forgetfulness is all about—from the perspectives of physiology, psychology, and sociology. Relentless in her search for answers to questions about her own unreliable memory, she explores the factors that determine how well—or poorly—one's brain will age. She consults experts in the fields of sleep, stress, traumatic brain injury, hormones, genetics, and dementia, as well as specialists in nutrition, cognitive psychology, and the burgeoning field of drug-based cognitive enhancement. The landscape of the midlife brain is not what you might think, and to understand its strengths and weaknesses turns out to be the best way to cope.

A groundbreaking work that represents the best of narrative nonfiction, this is a timely, highly readable, and much-needed book for anyone whose memory is not what it used to be.

Download:- Filesonic

Just Tell Me What to Say: Sensible Tips and Scripts for Perplexed Parents

256 pages | Publisher: Harper Paperbacks (February 19, 2008) | English | ISBN-10: 0061452971 | PDF
Parents are often perplexed by their children's typical behaviors and inevitable questions. This down-to-earth guide provides "Tips and Scripts" for handling everything from sibling rivalry and the food wars to questions about death, divorce, sex, and "whyyyy?" Betsy Brown Braun blends humor with her expertise as a child development specialist, popular parent educator, and mother of triplets. Whatever your dilemma or child's question—from "How did the baby get in your tummy?" to "What does 'dead' mean?" to "It's not fair!"—Betsy offers the tools and confidence you need to explain the world to your growing child.

Review
"Parents of young children will find themselves reaching for this wonderful book by Betsy Brown Braun over and over again!" -- --Reveta Bowers, Head of School, The Center for Early Educatio


Download:- Filesonic

The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink

Tantor Media (September 16, 2010) | English | ISBN-10: 1400168945 | Audio MP3 | 358 MB
Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well-making it one of the most profitable companies on the planet and "Coca-Cola" the world's second- most recognized word after "hello." However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet.

Journalist Michael Blanding's The Coke Machine probes shocking accusations about the company's global impact, including:
• Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads
• How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools
• The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated
• That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia
A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, The Coke Machine is the first comprehensive probe of the company and its secret formula for greed.

Download:-
Filesonic 1
Filesonic 2
Filesonic 3

The 4 Laws of Financial Prosperity : Get Conrtol of Your Money Now

Covey | 2009 | ISBN: 1933976896 | MP3@96 kbps | 2 hrs 23 mins | 101.33 MB
When Paul Smith can’t pay his bills, fate and a strange set of events brings him in contact with Mary Session, a retired IRS auditor with a $20 million bank account who takes Paul into her home and begins teaching him the four laws that made her debt-free and financially secure.

Dr. Stephen R Covey says “This profound audio deals with a topic that is absolutely critical to quality of life for everyone. No matter who you are or where you live, for most of your life you will deal with economic issues. And these issues not only affect the amount of money you have in your wallet, your bank account, or your 401k; they also affect your relationships, your lifestyle choices, your levels of stress, your ability to contribute, and your personal peace. I found The 4 Laws of Financial Prosperity to be truly unique and inspiring in several ways. Members of my own family have enjoyed and learned from this and I believe you will too.”

Inspired by actual occurrences, this entertaining and captivating book shows that how much a person earns isn't nearly as important in achieving financial security as most people think-that nearly anyone, on any income, can achieve debt-free prosperity by applying the four laws in the story.

Inspired by a true story . . . you will discover four basic laws that will change your life.
Simple principles . . . learn how to implement the powerful core principles that financially successful people understand and live by to eliminate debt and accumulate wealth.
Change your financial life . . . anyone on any income can become debt-free and achieve financial independence by applying the principles from this book.
Thousands have bought for family members and friends! Over one hundred thousand copies sold worldwide!

Download:- Filesonic