The Power of Persuasion: How We're Bought and Sold

English | Wiley | ISBN: 0471266345 | 288 pages | PDF | 10,2 MB
This valuable and nonacademic guide reveals the extent to which we are surrounded by persuasion, and how we can resist. Levine (A Geography of Time), a professor of psychology at Cal State Fresno, opens by demonstrating that all of us (including himself) can be persuaded under the right circumstances. He goes on to study financial manipulation and the use of the sense of obligation (which exists in all cultures, even if it is most strongly visible in Japan), and then proceeds to a nuts-and-bolts analysis of salesmanship by describing what he learned and did (and had done to him) as an automobile salesman. He offers an admirably concise and unemotional analysis of the famous Milgram experiment, involving the (claimed) administration of ever-stronger electric shocks to test the impulse to obedience. Inevitably, he moves to cults, the Moonies and the ultimate persuasion horror story, Jonestown. Not so inevitably, he avoids hysteria and demonization, even of Jim Jones, and points out that brute force is required at the extreme end of the persuasion spectrum. Levine's final chapter offers ways of dealing with unwelcome persuasion while remaining part of a society in which some persuasion is part of almost any social interaction. The final results are bout as far as possible from the shrill Hidden Persuaders tradition or the cult deprogrammers who become cult gurus themselves-and quite persuasive about the author's credentials, common sense and ethics.

Review
"Important and very interesting. Both our students and the public should read it." -- Ed Diener, Psychology Department, University of Illinois
"Outstanding and thoroughly engrossing... a must-read survival guide... in the 21st century." -- Harry Reis, Ph.D., Psychology Professor, University of Rochester
"Witty and wise... I couldn't put it down. A great book..." -- David Myers, Hope College, author Intuition: Its Powers and Perils
"Wonderful book... will change the way you think and act in many realms of your life." -- Philip Zimbardo, President, A.P.A.
"Happily, Levine does not write in the academically pretentious style often found in books by college professors...authoritative insights" -- Tulsa World, June 22, 2003
"If you've ever felt manipulated by smooth-talking salesmen, but didn't understand the psychology behind his pitch,you'll be fascinated" by... -- Fresno Bee, April 28, 2003
"Levine puts (his) analysis in the service of his real mission -- to arm the reader against manipulation". -- The Wall Street Journal, July 27, 2003
"Read this book if you’re interested in how to persuade others and reduce your own chances of being manipulated" -- Skeptic News, June 2, 2003

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Langford's Basic Photography: The Guide for Serious Photographers - 9th Edition

480 pages | Publisher: Focal Press; 9 edition (August 11, 2010) | English | PDF | ISBN-10: 0240521684
Langford's Basic Photography is a seminal photography text. First published in 1965, it has informed the work and career of many of the world's leading photographers.

The new, 9th edition, continues the tradition of its predecessors, reflecting the same comprehensive mix of scholarly and practical information. It covers every aspect of photography, from capture through to output, both digital and analogue. There is an emphasis on explaining the 'how to' of photography, but Langford's Basic also includes in-depth coverage of the fundamental principles that govern the art, such as how light behaves, optics, and the shutter. This ensures that the reader comes away with not only a good grasp of photographic technique, but also an in-depth understanding of the fundamentals that will help them to better understand how great photography is made. As such, it functions both as an excellent coursebook for students of photography, and a great primer and reference for amateur enthusiasts.

The new edition has been fully updated to reflect dynamic changes in the industry. These changes include: an expansion and overhaul of the information on digital cameras and digital printing; an emphasis on updating photographs to incude a wider range of international work; replacement of many diagrams with photos; overhaul of the analogue sections to give a more modern tone (ie exposure measurement and film and filters with some more dynamic photo illustrations); a fully edited and updated photography timeline.

This landmark text is an essential purchase, both for new photographers as an introduction, and for established photographers as an invaluable reference work.

* New edition of seminal photography text
* Comprehensive photography reference for all photographers, and perfect introduction for new photographers
* Completely updated for the now fully-established digital age of photography

About the Author
Michael Langford, renowned author, teacher, and practitioner, is a legend because of his skill that balanced art and technique. He inspired and taught thousands. As Photography Course Director at the Royal College of Art, London, UK, his key involvement with photography courses and exams set the standard worldwide.

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How to Bake: Your Complete Reference Book

English | 2010 | 144 pages | PDF | 5.65 MB
There is nothing like this in your library. It is not a cookbook—though it contains wonderful recipes. It is a reference book. It has everything that you need to know to bake. Keep it in your kitchen library and refer to it often. It will make you a better baker.

In this book, you will find eight chapters:
* Flour—the Basic Ingredient and How to Use it for the Best Baked Goods
* The Wonderful World of Eggs
* How to Make Bread and Pastries with Yeast
* The Secrets of Using Chemical Leaveners—Baki Powder and Baking Soda
* Fresh from the Dairy—Dairy Products and How to Use Them
* Rich Baked Goods—Butter, Shortening, and Oil in your Kitchen
* How Sweet it is—How to Use the Family of Sweeteners Chocolate!
* How to Make the Best Desserts

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The Radical Diet: Eight Weeks To The New You - 3rd Edition

Publisher: Dr Mauro Di Pasquale | ISBN: 0967989639 | PDF | 216 pages | 13,1 mb
What is the Radical Diet? The Radical Diet by Dr. Mauro Di Pasquale, is the 2007 edition of the Radical Diet which is the ultimate very low calorie diet for rapid weightloss

What Makes the Radical Diet Different? By going on the Radical Diet plan you should be able to decrease your body weight, mostly by way of losing excess body fat, by at least 30 pounds (and often more) in a two-month period. This rapid weight loss plan in the Radical Diet combines a very low calorie diet with my Metabolic Diet, along with the use of meal replacements and nutritional supplements that have been especially formulated for those on the Metabolic Diet.

The new expanded edition of the Radical Diet includes:
* Meal plans
* Supplement information
* Problem solving sheet
* Mental-edge motivation guide
* Nutritional information
* Exercise routines

Changes since the last edition of 2005 Radical Diet include:
* an expanded Allowed Food List
* a simpler way to begin the Radical Diet
* rule changes making the Diet easier to follow
* new supplement information
* new information on various aspects of the diet, including on why and how the Radical Diet works better than any other diet plan out there!

About the Author
Medical doctor and expert on weight loss and maximizing body compositon.

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Executive's Guide to Personal Security

Publisher: | ISBN 0471449873 | PDF | 208 pages | English
In this day and age, terrorist threats and ordinary criminal activity have become a growing concern for those at home as well as individuals traveling abroad. This year alone, hundreds of executives, tourists, and exchange students will be robbed, assaulted, kidnapped, and murdered. Most of these incidents could be prevented by adherence to the basic rules of personal safety. But many people are unaware of these rules or choose to ignore them. This must change.

The only way to lessen your chances of becoming a victim is to learn how to make yourself less vulnerable. Written by two seasoned security experts, Executive’s Guide to Personal Security will allow you to make the right decisions in regard to your personal safety, the safety of your employees, and corporate assets. But these lessons are not confined to those in the business world. Anyone who would like to feel more secure–from individuals traveling to foreign countries to those studying abroad–can also benefit from these lessons.

Executive’s Guide to Personal Security will teach you how to recognize and prepare for the real threats faced by executives and ordinary individuals in today’s world. It will provide you with the type of knowledge necessary to empower you to face these threats and overcome them. By introducing you to information formerly reserved for security professionals and government employees, it will teach you about situational awareness, risk analysis, and countersurveillance. You will also learn how to travel safely by selecting the right airline, the right hotels, and the appropriate rental cars for your security needs.

If you plan to reside abroad, this comprehensive guide will show how to select a safe neighborhood and how to secure your home against intruders. If you are an executive responsible for the safety of your employees and corporate assets, you will learn how to secure your facility and information, how to formulate emergency protocols, and how to handle a crisis. In short, Executive’s Guide to Personal Security will arm you with the necessary knowledge to take actions that will enhance the physical safety and security of your property, your family, and yourself.

As a company or an individual, you cannot control the desire and the ability of criminals and terrorists. However, you have full control over effectively lowering your risk of being attacked by increasing security measures–physical, technical, and procedural. The less vulnerable we are, the less attractive we are to any criminal or terrorist planning an attack. Let Executive’s Guide to Personal Security show you how to ensure safety both at home and abroad.

Review
"David Katz and Ilan Caspi pre the reader with extremely critical and practical advice on how to increase personal safety and security. They recognize that government can’t do it all and that the private sector and ordinary individuals must play a vital role in ensuring our collective well-being."
––Jeff Schlanger, Chief Operating Officer—Security Services Group, Kroll Inc.

"The security needs of the corporate world have changed dramatically since 9/11. In addition to the traditional concerns of pilferage and stolen property, there are new problems to face. The Executive’s Guide to Personal Security pres the necessary information to help solve those problems and covers all aspects of personal and corporate security including situational awareness, hotel and room selection, countersurveillance, physical and technical security systems, emergency planning, risk and crisis management, terrorism, and local criminal hazards, to name but a few. Whether you are a business traveler wishing to enhance your level of personal security while abroad or a corporate manager tasked with developing strategies to combat the risk of attack, this book is an invaluable tool."
––Paul Lunt, Vice President, Asset Protection and Risk Management, Foot Locker Inc.

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Do We Need a Marriage Contract: Understanding How a Legal Agreement Can Strengthen Your Life Together

Wiley | 2010 | ISBN: 0470737514 | 208 pages | PDF | English
Congratulations! You've decided to get married. It's a wonderful time, but there's more to think about than just the perfect wedding and honeymoon.

Marriage is more complicated than it used to be. People are marrying later in life and perhaps for the second or third time. Often they are bringing more assets and more liabilities into the relationship, blending children from previous relationships, and generally facing all kinds of new challenges. Marriage contracts, wills and Powers of Attorney are all valuable ways to set your expectations in advance.

Do We Need a Marriage Contract? is written in clear, nontechnical language and includes real-life examples based on Canadian cases.

Cochrane includes a sample marriage contract to address the critical issues you need to be aware of, including:
* Protection of assets brought into the marriage
* The special practical and financial concerns of blending children into new families
* Family pressure to have a marriage contract
* Business pressure to have a marriage contract
* How to have a discussion with your partner and not spoil the romance
* How marriage contracts work with your wills and Powers of Attorney
* How to work in a cost-effective way with a lawyer
* How to avoid the relationship mistakes that lead to divorce

This is your future together. Get it right from the very beginning. Take the advice of Michael Cochrane, a lawyer with more than 30 years of experience in family law, and carefully consider the numerous issues that can affect your relationship.

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212 Hot and Delicious Pizza Recipes

Publisher: S. Mills | Language: English | November 18, 2008 | ISBN: N/A | PDF | 235 pages
Pizza Recipes will describe how to make many different types of dough, you'll be surprised just how easy it is to make your own dough. You also get recipes on many different types of sauses for your pizza, and Lots of Pizza Recipes too. Pizzas always taste better when you've made them yourself. If you prefer thin or thick crust don't worry because both types are described here in this eBook. Pizza Recipes will get you started. Whether you are a beginner or a bit more experienced this eBook is so easy to understand with its step by step guides.

Here's just a few of the recipes you'll be getting: Vegetarian Pizza recipes, Mexican Pizza, California Pizza, Cheese Pizza, Mushroom Pizza, Ham and Pineapple Pizza, and Dessert Pizza, too. There is even a special Diabetic recipe for Pizza. Bacon Cheeseburger Pizza Beefy Hash Brown Pizza Breakfast Pizza Camper's Pizza Cheese Steak Pizza Easy Bake Oven Deep Dish Pizza Ground Beef Pizza Heart Shaped Valentine Pizza Hot 'n Sweet Pizza Low Carb Pizza Philly Cheese Steak Crescent Pizza Pop-Up Pizza Casserole Sloppy Joe Pizza Southwest Beef & Chile Pizza Super Stuffed Pizza Spam Pizza Supreme Pizza Spinach And Goat Cheese French Bread Pizza Three-Cheese Pizza With Mushrooms and Basil French Bread Pizza Truffle Pizza Upside Down Pizza White Pizza with Mascarpone and Smoked Mozzarella Barbecue Chicken Pizza Burrito Mexicalian Pizza Caramelized Onion And Gorgonzola Pizza Cheesy Pepper and Mushroom Pizza Double Filled Mushroom Pizza And many more great recipes... Order Pizza Recipes now and start enjoying a new pizza every day.

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