Everything I Know about Marketing I Learned From Google - 2010

McGraw-Hill; 1 edition | 2010 | ISBN: 0071742891 | English | 341 pages | PDF
In Everything I Know about Marketing I Learned from Google, digital marketing guru Aaron Goldman shares 20 lessons from the world’s most ubiquitous brand to help you better engage your customers and prospects.

You’ll learn how to do everything from initiating digital “conversations” with customers to testing and quantifying your efforts. In addition to his expert insight, Goldman delivers case studies featuring some of the world’s most innovative brands that have integrated lessons from Google into their own marketing strategy. You’ll see how:

- Apple is Googling its customers to remain relevant to their passion points
- GE is Googling its marketing plans by selling altruism
- Threadless is Googling its products by tapping the wisdom of crowds
- Barack Obama Googled his way to the top of the political ladder

And now you, too, can Google your business to build meaningful connections with more customers than ever!

Download:- Hotfile

Brand New Justice: How Branding Places and Products Can Help the Developing World

Publisher: Butterworth-Heinemann; 2 edition| ISBN: 0750666005 | Pages: 192 | PDF | 12,1 MB
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price.

The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process.

Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance.

Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.

* Controversial and thought-provoking analysis of issues that are central to 21st century economic thought; radical new thinking on wealth-creation in the developing world.
* Unites world-class branding and marketing knowledge with an emerging-market development agenda.
* Concrete answers to the problems of anti-capitalism, medium level poverty and the brand backlash; a way for the marketing and advertising industries to regain respect and a more positive reputation

Download:- Hotfile.com

Sexuality Now: Embracing Diversity

 

593 pages | Publisher: Wadsworth Publishing; 3 edition (January 29, 2009) | English | PDF | 26 Mb
With its fresh, fun, and hip approach, SEXUALITY NOW: EMBRACING DIVERSITY, THIRD EDITION, helps to teach users what they need and want to know about sexuality while clearly conveying foundational biological and health issues and citing current and classic research. The book continues to be a product of author Janell Carroll's partnership with her users, answering the questions and concerns that users have about themselves and their sexuality with scientific fact, sensitivity, humor, and unmatched candor. Carroll presents the range of sexual orientations and behaviors and takes into account the social, religious, ethnic, racial, and cultural contexts of today's users; this edition includes even more examples and research on sexual diversity both within and across cultures. An excellent resource package supports users, including videos, an online tutorial featuring diagnostic quizzing and automatic grading, and the PowerLecture? presentation tool with readymade lecture slides, text images, and questions on slides for use with user response system software and clickers."

About the Author
Dr. Janell Carroll received her Ph.D. in human sexuality education from the University of Pennsylvania in 1989. She teaches in the psychology department at the University of Hartford in Connecticut, is an AASECT-certified sexuality educator, and has received numerous awards for her teaching and work in the field of human sexuality. In 2005 the University of Hartford recognized her with the Gordon Clark Ramsey Award for Creative Excellence, given to professors who demonstrate sustained excellence and creativity in the classroom. Carroll has also been recognized by Planned Parenthood as a Sexuality Educator of the Year. Prior to teaching at University of Hartford, Dr. Carroll was a tenured psychology professor at Baker University, where she was honored with awards for Professor of the Year and Most Outstanding Person on Campus. A dynamic educator, speaker, and author, Dr. Carroll has also hosted two of her own radio talk shows about on sexuality and appeared as an expert on numerous television talk shows and networks.

Download:- Hotfile

Investing in Income Properties: The Big Six Formula for Achieving Wealth in Real Estate

272 pages | Publisher: Wiley (August 4, 2008) | English | PDF | 5.8 Mb

Praise for INVESTING IN INCOME PROPERTIES

"Investing in Income Properties is a cogent and well organized presentation of the principles of real estate analysis, financing, and investment. With his 'Big Six Formula,' Ken Rosen shares his knowledge and experiences on how to analyze and take advantage of commercial real estate investment opportunities. This book should be required reading in all real estate investment courses."
--John S. Zdanowicz, PhD, Professor, Finance and Real Estate, and Director of the Jerome Bain Real Estate Institute, Florida International University

"Ken Rosen has a unique ability to make the most complicated seem clear and easy to follow. In Investing in Income Properties, he gives practical steps so that the reader can take action and begin or continue to build wealth by investing in income properties. This book will become the buyer's bible."
--Alex Zylberglait, Associate Director, National Office and Industrial Properties Group, Marcus & Millichap Real Estate Investment Services

"Investing in Income Properties is a step-by-step approach to investing in commercial real estate. It is clear, easy reading with every base covered. This book is a great tool for both the new and seasoned investor."
--Donna Abood, Chief Executive Officer, Colliers Abood Wood-Fay, Commercial Real Estate

"Ken Rosen's style is straightforward and his formula for building wealth is well grounded in the fundamentals--nothing fancy or tricky about it! He even puts the would-be investor at ease by addressing the fear factors of real estate investing. Twenty-one years into my career as a real estate investment sales broker, I have met many successful investors, but Ken Rosen clearly stands out as a savvy, self-made entrepreneurial investor who is generously sharing his wealth of knowledge and insight in this very instructive and easy-to-read book."
--David L. Meline, Executive Director, Capital Markets Group, Investment Sales

"One of the best, precise, and accurate real estate books on the market. A must-read for investors at any stage."
--Scott K. Sime, Managing Director, CB Richard Ellis Brokerage, Miami-Dade County

Download:- Hotfile

How to Act Like a CEO: 10 Rules for Getting to the Top and Staying There

English | PDF | 244 Pages | 14.3 Mb
In the follow-up to her bestselling How to Think Like a CEO, #1 executive coach Debra Benton's work with top-level executives from AT&T, Colgate, Pepsi, Mobil Oil, N abisco, and American Express, and her interviews with 100 CEOs worldwide reveal:

* 10 "rules of the game" for managers
* Rules CEOs apply for everyday success
* Managerial pointers for readers on how to apply each rule in their professional lives

From the Back Cover
Praise for How to Act Like a CEO

"A wonderful blend of Dale Carnegie and the 10 Commandments."--Reuben Mark, Chairman, CEO and President, The Colgate Palmolive Company

"With this book, Debra Benton has uniquely leveraged her lifetime study of CEOs into an insightful, clear and compelling primer for aspiring executives."--Doug Conant, President, Nabisco Food Company

"An insightful tour d'horizon of how CEOs approach decision-making and leadership...this book demonstrates that although no two CEOs think alike, there are certain habits of mind and a disposition to decide and to act that most leaders have in common."--William Stavropoulos, CEO, The Dow Chemical Company

"A most insightful guide for those who yearn to run a major enterprise in this era of hypercompetition. Highly recommended for anyone with an eye towards great career success--especially the young and hungry go-getters who need Benton's advice more than they'll ever know."--Jeff Cunningham, Chairman of the Board, iLIFE.com

"Benton has managed to get some of the top people to share their insight and advice, and the result is a highly readable book that would benefit anyone trying to succeed in an organization today."--Solomon D. Trujillo, President, Chairman and CEO, US West, Inc.

Download:- Hotfile

Healing the Shame that Binds You

244 pages | Publisher: HCI; (October 15, 2005) | English | PDF | ISBN-10: 0757303234 | 5.8 Mb
This classic book, written 17 years ago but still selling more than 13,000 copies every year, has been completely updated and expanded by the author.

"I used to drink," writes John Bradshaw,"to solve the problems caused by drinking. The more I drank to relieve my shame-based loneliness and hurt, the more I felt ashamed."

Shame is the motivator behind our toxic behaviors: the compulsion, co-dependency, addiction and drive to superachieve that breaks down the family and destroys personal lives. This book has helped millions identify their personal shame, understand the underlying reasons for it, address these root causes and release themselves from the shame that binds them to their past failures.

About the Author
John Bradshaw is a counselor, speaker and one of the leading voices of the recovery movement, especially inner child and family issues. His classic books include Healing the Shame that Binds You (1.3 million copies sold), Bradshaw on: The Family (1.2 million copies sold) and Homecoming (3 million copies sold).

Download:- Hotfile

Food for Fitness

208 pages | English | Publisher: A & C Black Publishers Ltd; 3rd edition (May 18, 2007) | PDF | 15.5 Mb
Food for Fitness is the bible for anyone who is serious about their sport, health and fitness. This new edition has seen a complete overhaul of the book - radically improving the design and adding lots of new material. The book is now in full colour and contains lots of engaging fact boxes and top tips from leading sportspeople and athletes, as well as high quality photography. In terms of content, the book is divided into three sections: Exercise and nutrition - seven chapters offering detailed guidance on a range of subjects from eating for competition to superfoods. Meal plans - guidance on how too design your perfect meal plan, plus ready-made plans for a range of sports and calorie intakes. Recipes - over 50 recipes for drinks, snacks, main meals and much more.

Review
'Packed with top exercise and nutrition tips, eating plans and quick and easy recipes made from basic foods. This new edition has been fully updated... contains lots of engaging fact boxes and top tips from leading sportspeople and athletes, as well as high quality photography.' Fitpro (May 2007) 'If you are really serious about sport and exercise and want to make sure you are eating the right foods at the right time, Food for Fitness should be your bible... [A] brilliant book.' Women's Fitness (November 2007) 'The appropriately surnamed Anita Bean - whose CV includes an appearance on a BBC documentary Should I Be Worried About Sausages? - is back with the third edition of this very useful book, which basically acts as a sports nutrition guide and recipe book all rolled into one. Good show.' Sport (July 2007) 'For those of us who aren't entirely sure what 'basal metabolic rate' is, what GI stands for, nor why we should be eating fat when you're actually trying to lose weight, this book is just the job

Download:- Hotfile