Web Analytics For Dummies

Description
Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover:

* What to expect from Web analytics
* Definitions of key Web analytics terms
* Help in choosing the right analytics approach
* How to collect key data and apply it to site design or marketing
* Techniques for distinguishing human users from bots
* Tips on using Google and other free analytics tools
* Advice on choosing pay and subscription services

A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.
From the Back Cover
Covers free and fee-based analytics tools

Don't miss another profitable opportunity — find out what works and what doesn't

Are you getting a decent return on the time and money you put into your Web site? Let this easy-to-follow guide help you find out! Two analytics experts guide you through choosing the right tools for analyzing your site, measuring your data, and making the changes that will boost your site's profitability without boosting your budget.

* Understand Web analytics lingo
* Find out what visitors do at your site
* Measure metrics that matter most
* Spot where your traffic comes from
* Reduce shopping cart abandonment

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Your Time-Starved Marriage: How to Stay Connected at the Speed of Life

Publisher: Zondervan | PDF | 192 pages
Feeling overscheduled and underconnected? Les and Leslie Parrott help couples make every moment together count. Practical, accessible, and easy to use, Your Time-Starved Marriage shows you how to create a more vibrant and intimate relationship by identifying and maximizing the combination of your two unique time styles.

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What the Buddha Taught: Revised and Expanded Edition

151 pages | Publisher: Grove Press | English | Average Customer Review: 4.4 out of 5 stars #

Amazon.com Review
Beneath the enormous umbrella of Buddhism, there is a diverse galaxy of customs and beliefs, but there is also a kernel of truth that every sect holds dear. Rahula Walpola, scholar and monk, discovers this foundation of Buddhism for us first through straightforward explication, never skipping over a point that has yet to be substantiated, then through translations from key scriptures. Logical and focused, these are the essentials of Buddhism; know them first, then move comfortably on to other Buddhist works.

From Library Journal
Rahula is a scholar monk who trained in the Theravadan tradition in Ceylon. His succinct, clear overview of Buddhist concepts has never been surpassed. It is the standard.

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Web Design For Dummies by Lisa Lopuck

Description
How many times have you visited a Web site and thought that you could do a better job if only you had the knowledge and skills? Or perhaps you have a great idea for a Web site but don’t know how to get started? What was once exclusively a task for professionals, Web designing, has become more accessible to amateurs, thanks to loads of handy software. With Web Design For Dummies, you will be able to design your own Web site like a pro.

Web design requires many programs to make a Website attractive and fun, including:
* Using Web editors like Dreamweaver
* Image editing tools like Photoshop elements
* Drawing utensils like Illustrator
* Background markup and scripting languages like HTML and CSS

This fun guide covers all of the topics that every aspiring Web designer should know.
This book offers advice on:
* Designing for your audience
* Building a solid framework for easy navigation
* Creating appealing graphics that work with the site
* Choosing the proper type and colors
* Tweaking the HTML to make everything work correctly
* Applying next-step technologies including Javascript
* Parlaying your skills into paid work

With expert guidance from Lisa Lopuck, a pioneer in interactive media design and the Senior Producer at Disney, you will be creating superb Web pages that will charm and impress all of your visitors!

From the Back Cover
Build your own eye-popping site design

Create a user-friendly site, design great graphics, and make updating easy

It can take a flock of folks to build, design, and maintain an out-of-sight Web site. Whether you're designing a site on your own or are a member of a design team, this updated guide will be your best assistant. Here's the scoop on planning, producing, choosing colors and fonts, managing content — even understanding a dollop of HTML.

Discover how to
* Assess the audience for your site
* Create an effective workflow
* Add sound, video, and animation
* Test your site for ease of navigation
* Build graphics that work
* Use frames, tables, and CSS

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Watercolor Painting for Dummies

Description
Have you ever been amazed by watercolor paintings that seem to spring to life before your eyes? Would you love to be able to paint with watercolors? Now, you can. Watercolor Painting For Dummies shows you the fun and easy way to create breathtaking paintings so beautiful you won’t believe you made them yourself.

This friendly, guide gives you hands-on instruction and easy-to-follow, step-by-step exercises to help you master the basics. Filled with full-color projects and sample paintings, it shows you how to work with color and texture, practice composition, and make smooth changes. You’ll find out how to select the best tools, materials, and supplies, practice basic brush strokes, and use the three best common techniques: flat wash, graded wash, and rough texture. Discover how to:

* Select the right brushes, pigments, and paper
* Mix colors and work with white
* Create backgrounds and foregrounds
* Transfer your drawings to watercolor
* Avoid common watercolor mistakes
* Experiment with texture using salt, sponges, plastic wrap, and more
* Find your way around the color wheel
* Practice the principles of design
* Plan compositions using thumbnails
* Work with one-point, two-point, and three-point perspective
* Paint fabrics, shiny surfaces, and organic textures
* Paint landscapes, seascapes, animals and more

Complete with strategies for improving your painting immediately and marketing and selling your work, Watercolor Painting For Dummies, is the resource you need to make your creative dreams come true.
From the Back Cover
Filled with FULL COLOR, easy-to-complete projects and sample paintings

The fun and easy way to create beautiful works of art with watercolors

Would you love to paint with watercolors? You can! This friendly guide gives you hands-on instruction and easy-to-follow exercises to help you master the basics. You'll see how to work with color and texture, practice composition, and make smooth changes. And you'll paint a variety of subjects, from animals and still lifes to landscapes and seascapes!

* Select the right painting supplies
* Mix colors and work with white
* Create backgrounds and foregrounds
* Transfer your drawings to watercolor
* Avoid common painting mistakes

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The Vegetarian Myth: Food, Justice, and Sustainability

Publisher: PM Press, 2009 | 321pages | PDF

Review
"Everyone who eats should read this book. Everyone who eats vegetarian should memorize it . . . This is the single most important book I’ve ever read on diet, agriculture, and ecology." —Aric McBay, author, What We Leave Behind

"This book saved my life . . . [It] offers us a way back into our bodies, and back into the fight to save the planet." —Derrick Jensen, author, Endgame

"[Vegetarian Myth] is one of the most important books people, masses of them, can read, as we try with all our might, intelligence, skill, hope, dream , and memory, to turn the disastrous course the planet is on." —Alice Walker, prize-winning author, The Color Purple


Part memoir, nutritional primer, and political manifesto, this controversial examination exposes the destructive history of agriculture—causing the devastation of prairies and forests, driving countless species extinct, altering the climate, and destroying the topsoil—and asserts that, in order to save the planet, food must come from within living communities. In order for this to happen, the argument champions eating locally and sustainably and encourages those with the resources to grow their own food. Further examining the question of what to eat from the perspective of both human and environmental health, the account goes beyond health choices and discusses potential moral issues from eating—or not eating—animals. Through the deeply personal narrative of someone who practiced veganism for 20 years, this unique exploration also discusses alternatives to industrial farming, reveals the risks of a vegan diet, and explains why animals belong on ecologically sound farms.

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The Newlywed Cookbook - Robin Vitetta-Mille

Review
Although this book has some great ideas, I don't find it very helpful for newlyweds just beginning on the journey to a new life, whom may need some simple recipes for starting out. These can be complicated at times. The name and a few recipes referring to candlelight meals you may wish to take time to do is about the only thing that puts this book into the gift category if anyone is looking for that special cookbook to give to Newlyweds. I also recommend "Honeymooner's Cookbook" and it's a more practical approach for newlyweds because the recipes are quite simple yet some very elegant to serve by candlelight. Also it has special features such as a cute recipe pocket & tabbed dividers that are simply pretty, tons of tips too on the back of each one to make things a little easier around the kitchen and whole house. With a nice custom designed cover, even a Wedding bouquet on the back cover, I would suggest it along with this cookbook or by itself.
- Amazon.com

I am an avid, but amateur chef and am getting married in Fall 05. I've looked at a number of bride-groom cookbooks. So far, my favorite is NOT ON LOVE ALONE by Jessie Carry Saunders. It has a friendlier, more intimate tone than any of the others -- it feels like something written by a bride for other brides.
It has a friendly, appealing feel, like the author is in the kitchen with you, telling you stories about the recipes as she teaches you how to make them. Also, it's just a higher quality book -- it's a hard cover, the pages are nice and thick, and the watercolor illustrations on every page make the book seem like something you could display on your coffee table as easily as you could use it in the kitchen.

If you want a good cookbook, any of the various newlywed cookbooks will work fine. If you want an excellent present for a wedding or a bridal shower, my recommendation is NOT ON LOVE ALONE.
- Amy Belle, Amazon.com

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